1. Quick Pulse: PC Refresh March 2014 Presented on behalf of:
Dell MARKETING RESEARCH EMPLOYEE ENGAGEMENT A WORLDOF INSIGHTS
2. METHODOLOGY & RESEARCH OBJECTIVES A WORLD OF INSIGHTS
Collection Online Questionnaire Number of Questions 7 (excluding
screeners and demographics) Sample Method Survey Goals Field Work
March 8, 2014 - March 21, 2014 Total Respondents 78 Audience IDG
Enterprise Audience Target Involved in decisions regarding PC
refreshat organization; 100+ PCs installed 2 This survey was
conducted inorder to determine the typical PC refreshcycle, the
extent to which incompatibility between the latest processorsand
olderOS versions are driving PC refreshplans, the barriers to PC
refresh,commonPC challenges and key benefits of PC refresh.
3. RESPONDENT PROFILE A WORLD OF INSIGHTS Total Respondents
Number of PCs Installed 78 10,000 or more 32% 5,000 to 9,999 6%
1,000 to 4,999 32% 500 to 999 12% 250 to 499 6% 100 to 249 12%
Lessthan 100 - Job Title Breakdown (NET) IT Management 65% CIO,CTO
9% Executive VP,SeniorVP,GM 2% ManagingPartner 2% Director 14%
Manager 27% Supervisor 11% (NET) BusinessManagement 17% COO 2% CFO,
Controller,Treasurer 2% Executive VP,SeniorVP,GM 1% VP 2% Director
2% Manager,Supervisor 2% OtherCorporate, BusinessManager 6% (NET)
Other 18% Consultant 11% Other(Non-Manger) 7% Primary Industry 18%
13% 13% 9% 9% 8% 5% 4% 4% 2% 2% 2% 2% 1% 1% 1% 1% 1% 4% Education
Healthcare Government (Federal, State, or Local) Financial Services
& Insurance Technology/Computer related Manufacturing: Discrete
or Process Consumer Products Energy, Gas & Oil Professional
Services Aerospace/Defense Automotive Engineering/Construction
Hospitality Life Sciences- Pharmaceuticals, Nonprofit
Telecommunications Travel/Transportation Utilities Other 3
4. A WORLD OF INSIGHTS 58% 10% 13% 1% 1% 3% 14% $500,000 or
more $250,000 - $499,999 $100,000 - $249,999 $50,000 - $99,999
$25,000 - $49,999 Less than $25,000 Dont know FY 2014 IT Budget Q6:
What is your organizations IT budget for FY2014? Base: 78 qualified
respondents 4 RESPONDENT PROFILE
5. A WORLD OF INSIGHTS 68% 72% 64% 68% 40% 53% Determine the
need for PC refresh Determine PC features/requirements Evaluate PCs
for purchase Recommend or specify PC brands or vendors for purchase
Authorize PC purchases/approve expenditures Implement/manage PCs
Involvement in PC Refresh Decisions QS1: In which of the following
ways are you personally involved in decisions regarding PC refresh
for your organization? (Please select all that apply.) Base: 78
qualified respondents 5 RESPONDENT PROFILE
6. A WORLD OF INSIGHTS SURVEY RESULTS 6
7. A WORLD OF INSIGHTS Less than 3 years 5% 3 years 24% 4 years
32% 5 years 26% More than 5 years 13% Average PC Refresh Cycle Q1:
What is your organizations average PC refresh cycle currently?
Base: 78 qualified respondents 7 More than one-third (39%) report
their organizations average PC refresh cycle is 5 years or
more.
8. A WORLD OF INSIGHTS 4% 71% 1% 18% 0% 6% Windows 8 Windows 7
Windows Vista Windows XP Earlier Versions of Windows Non Windows OS
Percent of Organizations PCs Running Each OS Versions Q2:
Approximately what percent of your organizations PCs are currently
running the following OS versions? Base: 78 qualified respondents 8
Respondents report that on average 71% of their organizations PCs
are running Windows 7. Just 4% of PCs are running Windows 8 on
average.
9. A WORLD OF INSIGHTS To a great extent 12% To some extent 45%
Not at all 38% Dont know 5% Extent to Which Incompatibility Between
the Latest Processors and Older OS Versions are Driving PC Refresh
Plans Q2b: To what extent is incompatibility between the latest
processors and older OS versions driving PC refresh plans at
yourorganization? Base: 78 qualified respondents 9 More than half
(57%) report that incompatibility between the latest processors and
older OS versions are driving PC refresh plans to at least some
extent.
10. A WORLD OF INSIGHTS 54% 53% 31% 27% 14% 12% 5% 3% Economic
constraints Software or OS compatibility concerns Lack of necessary
staff time Cannot justify the expense versus the expected benefit
None Lack of necessary skills/training Other Dont know Barriers to
PC Refresh Q3: What are the barriers to PC refresh at your
organization? (Please select all that apply.) Base: 78 qualified
respondents 10 Economic constraints and software or OS
compatibility concerns top the list of PC refresh barriers.
11. A WORLD OF INSIGHTS 54% 38% 36% 35% 29% 23% 18% 15% 6% 14%
5% PC incidents that require physical visits by IT helpdesk staff
Increase in user complaints regarding PC battery life, slow boot
times, forced restarts, etc.) Increased IT staff time spent on PC
inventory management Increasing number of IT helpdesk support
requests Increase in PC security incidents including malware,
viruses, etc. Drops in end user productivity related to PC
performance Loss of data due to outdated PC backup solutions Lack
of readiness for software audits Other None Dont know PC Related
Issues Experienced At Organization Past 12 Months Q4: Which of the
following has your organization experienced over the past 12
months? (Please select all that apply.) Base: 78 qualified
respondents 11 54% report occurrences of PC incidents that require
a physical visit by IT helpdesk staff. More than one third (38%)
report an increase in user complaints regarding PC battery life,
slow boot times and forced restarts, etc. Those with 5 year+ PC
refreshcycles are more likely to report the need for in person
helpdeskvisits, an increase in user complaints and increased time
spent on PC inventory management.
12. A WORLD OF INSIGHTS 65% 63% 54% 49% 47% 46% 33% 23% 17% 4%
Increased end user productivity Improved user experience Improved
security features Increased IT productivity Lower total cost of
ownership Fewer helpdesk requests Increased efficiency of remote or
travelling end users Power savings Better compatibility with tablet
PCs Other Perceived Benefits of PC Refresh Q5: What are the most
important benefits your organization can gain as a result of PC
refresh? (Please select up to three.) Base: 78 qualified
respondents 12 End user productivity increases and improved user
experience are the top perceived benefits of PC refresh.
13. IDG Research Services specializes in marketing and
media-related research for technology marketers. As a division of
International Data Group (IDG), the world's leading technology
media, research, and event company, IDG Research Services brings
the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more
information please visit our website. Janet King GM/Vice President
Office: 508-766-5601 Fax: 508-766-5600 Email:
[email protected] A WORLD OF INSIGHTS 13