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35%
26%
19%
Respondents By Type, Volume and Size
Type SizeofMee3ng#ofMee3ngs
Corpora3ons
ThirdParty/IndependentPlanners 42%
19%
23%
ISOs
SMERF
Sports
June2,2020
790ValidPlannerResponses
Respondents by Meeting Location
Percen
tofR
espo
nden
ts
June1Responses
Ascountriesandci.esreopen,plannersarecau.ouslyreturningtotheirbusinessloca.ons
SourcingandBookingFutureBusiness
ResearchingforFuture
BusinessButNotBooking
NotPlanningButStayinginTouchwithSuppliers
NotPlanningandNotWorking
Percen
tofR
espo
nden
ts
June1Responses
A6ernearlytwomonthsofdeclines,havewefoundthebo;om?Moreplannersarebooking,notjustlooking
Areyouworkingonfuturemee.ngs?
0
5
10
15
20
25
30
35
40
45
50
June1Responses
2outof3plannersareexperiencingproblemswithsuppliers,
butthere’saposi.ve:MoreofthemarereachingoutWhatisyourcurrentexperienceinreachingouttosuppliersofmee.ngservices?
0
10
20
30
40
50
60
Percen
tofR
espo
nden
ts
PriortoSeptember‘20
September’20toYear-End‘20
Q1-Q2‘21 Q3’21andLater
Percen
tofR
espo
nden
ts
June1Responses
Confidencecon.nuestodeclineforrescheduledevents’20,asthemajorityofplannersrescheduleeventsto’21andlater
WhenistheearliestyouareRESCHEDULINGmee.ngsandevents?
0
10
20
30
40
50
60
WhenistheearliestyouareschedulingNEWmee.ngsandevents?
Whenschedulingnewevents,plannersareshowingincreasedpreferenceforthebackhalfof‘21andbeyond
June1Responses
Percen
tofR
espo
nden
ts
0
10
20
30
40
50
60
June1Responses
Plannersaresanguineaboutcontractsandcancella.onterms
Whatareyourexpecta.onsregardingcancella.onclauses?
OncethethreatofCOVID-19haspassed,overthenext12-18months,willyouplanmoreorfewermee.ngs?
Asplannersbegintofirmuptheirplanspost-COVID-19,moreplannersarehopefulfortheirprogramvolume
June1Responses
Percen
tofR
espo
nden
ts
More Fewer AbouttheSame
TooSoontoKnow
0
5
10
15
20
25
30
35
40
Regional
OncethethreatofCOVID-19haspassed,willyouplanmoreorfewermee.ngsoverthenext12-18months?
Delta
betweenplanne
rswho
expecttoplanm
oreversusfe
wer
June1Responses
Regionalandlocaleventsare“backintheblack”;plannersexpecttoplanmoreofthempost-Covid-19
Interna3onal Na3onal Local-60
-50
-40
-30
-20
-10
0
10
20
OncethethreatofCOVID-19haspassed,willyouplanmoreorfewermee.ngsoverthenext12-18months?
June1responses
Confidenceimprovesforeventsof(almost)allsizes;thesmallestwillseethelargestgrowth
Morethan5,000
a`endees
1,001-5,000
501-1,000
101-500
51-100
15-50
Fewerthan15a`endees-60
-50
-40
-30
-20
-10
0
10
20
Delta
betweenplanne
rswho
expecttoplanm
oreversusfe
wer
Government
OncethethreatofCOVID-19haspassed,willyouplanmoreorfewereventsoverthenext12-18months?
Delta
betweenplanne
rswho
expecttoplanm
oreversusfe
wer
June1Responses
Thoughs.lllow,hasthe.debeguntoturnonexpecta.onsfor2021andbeyondformee.ngsofalltypes?
TradeShows Associa3on SMERFCorporate
Sports/Esports
Fes3vals/Fairs
Delta
betweenplanne
rswho
expecttoplanm
oreversusfe
wer
June1Responses
Allvenuesbenefitfromthenewop.mism,withsuburbanhotels,bou.quehotels,resortsandgolfresortswell-posi.oned
CruiseShip
Downtown
SuburbanBou3que
AirportResort
GolfResort
ConferenceCenter
Conven3onCenter
SportsFacility
GamingFacility
Percen
tofP
lann
ersR
equirin
gMore
Doyouexpectyouwillrequiremoreorfeweroftheseproducts/servicestoplanyourmee.ngsandevents?
June1Responses
“Virtual”isreal,asistheneedforlegalandmedicaleduca.on/engagement
0
10
20
30
40
50
60
70
80
90
100
Howconcernedareyouaboutthefollowing?
Percen
tofP
lann
ersW
hoAre“Ve
ryCon
cerned
”
Plannersare“veryconcerned”aboutalotofthings,butthere’sincreasedconcernforF&Bsafetyandpricing,andbusinesstraveloverall
0
10
20
30
40
50
60
June1Responses
Percen
tofP
lann
ersC
onsid
eringforF
utureMee3n
gs
Areyouconsideringanyofthefollowingintheplanningoffutureevents?
June1Responses
Temperaturescreeningisontherise,while3outof4plannersconsidervirtualhybrids
VirtualAlterna.vesConcurrently
MeasureofC
onfid
enceofSuccessfo
rCon
s3tuen
ts
Howsuccessfulwillvirtualeventsbeforyourcons.tuents?Pleaserateyourconfidence,5beinghighlyconfident,onebeingnotatallconfident
June1Responses
Plannersexpressuncertaintyaboutthesuccessoftheirvirtualevents
-25
-20
-15
-10
-5
0
5
10
15
1 2 3
ForA`endees ForSponsors ForBusinessObjec3ves
1-2 3 4-5
In Summary: ü Businessbounce?:Shijinplanners
movingfromlookingtobookingü Previous“toosoontoknow”planners
skewingtoop3mismü Rescheduledeventshavemovedto‘21ü Neweventsmovingtobackhalfof‘21
andlaterü Plannersnowbullishonregionaland
localeventsü Suburban,bou3quesandresorts
posi3onedtobenefitfromnewop3mism
ü Virtualisrealü Canyouaccomplishyourbusiness
objec3vesvirtually?Planneraren’tsure
• “Ourresponsibilityistoprovidethedutyofcarenecessarytoprotectthe
healthandsafetyofourclientsandpar3cipants.Weexpectthatalltravelsuppliersprovideinforma3onandpar3cipatesimilarly,atthehighestlevels.”
• “IwishIknewtheanswerswithmorecertainty.OurcompanyreliesheavilyonoureventprofitsandIthinkwearegoingtohaveahard3megelngexhibitorsandcustomerstoinvestanda`endforthenextyear.IamconcernedaboutthecontractsIhaveinplace.”
• “Oneconcernisdifferentstaterules;whatmightbeapplicabletoonestatemightnotbeforthestatethemee3ngisbeinghostedin.Whoisgoingtokeeptrackandknowifyouarecomplyingwithallstateregula3ons?”
• “Thedifferencesstatetostateandcountrytocountryareaconcernasa
globalorganisa3on.Rulesandregula3onsvarywildlyatpresentandthismakesithardfor(some)a`endeestoknowtherightapproach.”
• “Confidencelevelsacrosstheboard-clients,suppliers,audiences,organisershaveplummeted.Weneedtoslowlybuildconfidenceacrossallstakeholderstogetbacktoanywherenearthe1stMarch2020posi3on.”
www.northstarmee3ngsgroup.com