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“Helping you leverage your investment in Information Builders technology”
ResiliEnt Business IntelligenceInformation Builders Summit User
Conference - June 2008
Investing in Your BI Investment WebFOCUS Powers High RPM
at Brinker International Presenter(s):ResiliEnt Business Solutions
Ms. Stacy HallBrinker Internationalwww.resilientbiz.com
“Helping you leverage your investment in Information Builders technology”
Investing in Your BI Investment
“Helping you leverage your investment in Information Builders technology”
Why Don’t BI Tools Buyers Spend the Money on Consulting?
1. We can do it ourselves . . .
2. We don’t have the budget for consulting . . .
3. We didn’t know we should spend the money . . .
“Helping you leverage your investment in Information Builders technology”
Resilient Business IntelligenceA Matter of Topology, Technology and Methodology
Where the circles converge marks the
sweet spot for resilient business intelligence . . .
Topology Technology
Methodology
Cover all of your platform,
connectivity and information asset needs . . . Past, present & future.
Ensure you have all of the right
tools across as few vendors as
possible.
Spend the money on consulting, training, and mentoring . . .
Invest to ensure your technology expenditure is safe!
“Helping you leverage your investment in Information Builders technology”
Invest for Success
Nearly 20% of our calls
encounter BI tools that
have become shelfware!
# Sales Calls 50
No BI Tool 17 34%
BI Tools on the shelf
9 18%
BI Tool Underutilized (Unsatisfied)
16 32%
BI Expansion (Satisfied)
8 16%
This year, Brinker went from BI Tool Underutilized to BI Expansion . . . That’s what investing in your BI investment can do!
Last year, Intersil went from the top row to the bottom row . . .
“Helping you leverage your investment in Information Builders technology”
Investment in Consulting will Often be 2-3 times the Initial Investment in BI Software
Expenses
Hardware $250,000
Software $400,000
Labor $750,000
Total $1,400,000
Building a BI application absolutely comes at a cost. Hardware, Software and Consulting . . .
Column published in DMReview.com
“Helping you leverage your investment in Information Builders technology”
Therefore, You Must Perform a Cost Benefit Analysis to Justify Investing in Your BI Investment
The total “ballpark” projected spend for the implementation of a formal
data mart strategy and the deployment of a limited license
business intelligence platform (BI & ETL tool combination) and consulting services to deliver a pilot application
is $560,000.
Total Savings over 3 years $648,000
Total Savings over 5 years$1,080,000
BI Tool License $100,000
ETL Tool License N/A
BI Server $50,000
DW Server $130,000
Database License $30,000
Consulting Services for Pilot Application $250,000
Total Initial Spend $560,000
Hours per business unit per month in spreadsheet prep
60
Number of hours per month per year 720
Staff Labor Rate (Salary + Benefits) $75/hr
Number of business units 4
ROI Term 3 years
Total Savings over 3 years $648,000
Total Savings over 5 years $1,080,000
“Helping you leverage your investment in Information Builders technology”
BI Delivers ROI
While the purchase is significant, the purchase is a necessary expenditure that must be made in order for the business units to be served with the information required to keep pace with both growth and change in the business.
The difficulty in pulling information from SAP (in this example) and the lack of professional grade tools is erased in one fell swoop with this initial cash outlay.
In terms of hard ROI, a case can be made that simply through the elimination of the manual compilation, verification and distribution of spreadsheets throughout the business units that participated in the Assessment will make a significant contribution to recovering the initial expenditure.
Whether or not the client actually realizes the cost savings in true terms is based on a decision to either reduce staff, or the more likely alternative, the reallocation of that staff to more productive business issues.
It also needs to be mentioned that additional consulting dollars or internal IT dollars will need to be spent in order to develop the subject area data marts for business units beyond Finance.
Still, the savings in just this one example are significant when reviewed over 3 year and 5 year ROI terms.
“Helping you leverage your investment in Information Builders technology”
Why Don’t BI Tools Buyers Spend the Money on Consulting?
1. We can do it ourselves . . . (Results improve and Risk is reduced if you get some help, particularly with the first app!)
2. We don’t have the budget for consulting . . . (Do an ROI study to find the funds!)
3. We didn’t know we should spend the money . . .(Now you do!)
“Helping you leverage your investment in Information Builders technology”
Brinker International RPM (Restaurant Performance
Management) System
Customer Success Story
“Helping you leverage your investment in Information Builders technology”
Brinker International, Inc. is one of the world’s leading casual dining restaurant companies.
Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,800 restaurants in 24 countries and employs more than 120,000 people.
Brinker’s restaurant brands include Chili’s Grill & Bar, Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano’s Little Italy.
The company is consistently named one of FORTUNE Magazine’s Most Admired Companies and in 2005 was honored by the magazine as one of the Top 50 Employers for Minorities and the Top 50 Employers for Women.
About Brinker International
“Helping you leverage your investment in Information Builders technology”
Low margin high volume business
A percentage point increase in productivity will result in millions of dollars to the bottom line!!
Managers at all levels of the organization – down to the store level - need a tool to plan, and manage, and review the operation of the business
Data must be current, information must be accurate
Response time must be very good
Current application supporting the business is suffering from a number issues
The Business Problem
“Helping you leverage your investment in Information Builders technology”
Eat Suite was originally developed as a prototype
Developed in several phases over time
Code not well documented, and not understood; all of this making the app increasingly difficult to maintain and expand
Navigation difficult for large organization
App was lacking many of the GUI features of today’s Web-based applications (e.g. no calendar for date selection)
Ability for enhancements were restricted
The Old Eat Suite Application
“Helping you leverage your investment in Information Builders technology”
Application redesign was needed to deliver a more intuitive application with better navigation to support wider deployment through the organization (down to the store level)
Improved labor matrix desired to help drive more efficient scheduling and labor management (Real ROI here!!)
Operators wanted insight into growing areas of the business ToGo, Catering, Banquet
Executives wanted more flexibility to support new business initiatives Present more “cause and effect” reporting Focus on KPI display Better insight into Guest Experience Improved supportability from IS Improved Performance / Scalability
The Justification for a New Restaurant Performance Management Application
“Helping you leverage your investment in Information Builders technology”
Brinker’s Business Intelligence Architecture
ETL
DW
Source
“Helping you leverage your investment in Information Builders technology”
Data Nightly Polling of Restaurant detail files Check, Labor, Cook Times
Daily and Monthly extracts of key financial data Weekly feeds of Franchisee Sales and P&L data
ETL Informatica Process Control Business Rules and Integration
Enterprise Data Warehouse Teradata Normalized Warehouse and De-Normalized
Reporting
Brinker’s Business Intelligence Architecture
“Helping you leverage your investment in Information Builders technology”
Web Focus Self Service RPM Check Details and Receipts
Dashboard Franchise Reporting Adhoc Reporting with Report Assistant Report Bursting
Brinker’s Business Intelligence Architecture
“Helping you leverage your investment in Information Builders technology”
Reports must be displayed at any one of up to 2000 organizational levels
6 different organizational trees
Security must be applied so users see only the data that they are authorized. Interface must be intuitive and easy to use
RPM Design Challenges
“Helping you leverage your investment in Information Builders technology”
Portal / Controller built using server side Javascript MS Windows Explorer tree look and feel Expandable/collapsible reports and organizational tree Graphical Calendar controls for date selections
Organizational trees dynamically populated from security tables
Search functionality to easily find any leaf in tree Use of cookie’s to maintain user preferences and
session state, my start page WebFOCUS output displayed in output frame (HTML,
PDF, Excel) Parameter passing to any report via cookies
RPM Architectural Design
“Helping you leverage your investment in Information Builders technology”
NavigationPane
Reports
Tree Search
Rollup Type
Events CalendarChange
Login
ReportPane
RPM Portal
“Helping you leverage your investment in Information Builders technology”
RPM Front Page News
Default Home page Summary snapshot of performance for any
organizational level Multiple report Views Links to detailed reports for “cause and effect”
analysis
“Helping you leverage your investment in Information Builders technology”
RPM Events Calendar
Events by Fiscal Week, Year over Year Holidays Major weather Marketing promotions
Events can impact Sales / Guests % change
“Helping you leverage your investment in Information Builders technology”
RPM Sales Report
Daily Sales and Guests, with change % over same day prior year
By Time Slice – Day, WTD, PTD, QTD, YTD AAV – Average Annual Volume Rolling 52 Week Trend Monitor Sales / Guests by Restaurant or rollups Operations Markets DMA States
“Helping you leverage your investment in Information Builders technology”
RPM Voids/Comps/Discounts
Daily V/C/D By Time Slice – Day, WTD, PTD By Code – Comps, Discounts Monitor V/C/D by Restaurant or rollups Operations Markets DMA States
“Helping you leverage your investment in Information Builders technology”
RPM Cook Time / Check Time
Daily average Cook Times by Cook Station and overall Kitchen Cook Times
Daily average Guest Check Times for dine in credit card transactions only
By Time Slice – Day, Same Day 4 Week Average, PTD
Monitor Cook / Check Times by Restaurant
“Helping you leverage your investment in Information Builders technology”
RPM Cook Time / Check Time
“Helping you leverage your investment in Information Builders technology”
RPM Posted Reports
Analysts provided report files Excel PDFWord
Unique by Brand or Organization Limited time available
“Helping you leverage your investment in Information Builders technology”
RPM Features
• Techniques used in creating a custom portal and its reporting objects
• Javascripts and cookies were used in creating a portal that resembles the Windows Explorer tree
• WebFOCUS programs have recursive calls passing &variables via the by clause to enable sorting of reports via title or subhead hyperlinks
• Use of Cascading Style sheets
• Simultaneous or specific sorting of multiple reporting objects
• Freezing of Columns for horizontal scrolling
• Hover help text for Titles or Subheads via mouseover
“Helping you leverage your investment in Information Builders technology”
RPM Features
• Use of Cookies
• Passing of parameters from the Navigational or Reporting tree via cookies
• Maintain Session State within portal
• Storing User Preferences for viewing content
• Passing parameters to reports or graphs via cookies
“Helping you leverage your investment in Information Builders technology”
RPM Features
• CSS - Cascading Style sheets
• Use of CSS to achieve uniformity within column widths and styling for displaying similar/dissimilar reporting objects
• CSS was used primarily for its speed in generating HTML output
• HTML/CSS techniques were used in displaying simultaneous reports on screen, i.e. no wait time for displaying each report
• CSS was also used for appending reports and omitting the blank row that separates them