Fujitsu Forum2013

Hosted by :

Fujitsu LimitedCo-host :

Fujitsu Users Association

Thursday 16 to Friday 17 May 2013

Tokyo International Forum [Yurakucho]

■ Date

■ Venue

Reshaping ICT, Reshaping Businessand Society

Message from the President

PresidentFujitsu Limited

Masami Yamamoto

March 2013

Dear Valued Customer:

Our world is changing very rapidly. As globalization brings the world’s economies ever closer together, profoundly changing the business environment, it is creating new opportunities as well as greater market volatility. Looking at the broader forces shaping society, a rising global population is putting pressure on supplies of food, water, fossil fuels, and other natural resources, and the aging of society, particularly in the advanced industrialized nations, is bringing about new challenges. We also must prepare ourselves for a variety of unforeseen risks including natural disasters.

Amid these challenges, the role of information and communication technologies (ICT) is also changing. Having undergone an exponential improvement in performance, ICT is no longer simply used to improve productivity or raise operational efficiency. ICT now has the power to help solve some of the important challenges facing business and society. The power of ICT to deliver new sources of value to business and to reshape the infrastructure of our societies did and will further increase over time.

Fujitsu is committed to leveraging these new powers of ICT to the greatest extent possible to help our customers succeed and to transform society. Our goal is to work with our customers and our communities to help bring about a prosperous future in which people can live in comfort and safety.

I am very pleased to announce that we will be hosting Fujitsu Forum 2013 with the theme of “Reshaping ICT, Reshaping Business and Society,” which reflects our desire to help our customers transform their businesses.

Fujitsu Forum 2013 will feature a variety of seminars and exhibit demonstrations on initiatives in which ICT is used to help improve communities and enable them to cope with the challenges they face; on the new ways of using ICT, such as mobile applications and “big data” applications, to support the transformation and growth of your business; and on the advanced products, services, and technologies that enable these transformations.

I warmly invite you to join us at Fujitsu Forum 2013. I am convinced that you will experience insights that will help you take your business to new Levels.

Sincerely,

1

2

Keynotes

K1-1

K1-2

K1- 4

Reshaping ICT, Reshaping Business and Society

Senior Vice President and head of Global ISV/OEM / JAVA SalesOracle Corporation

Chris Baker

Corporate Vice President Fujitsu Limited

Takanori Katayama

Vice President Enterprise & Partner Group - AsiaMicrosoft Corporation

Gary Cox

ThursdayMay 1610:00～10:40

ThursdayMay 1611:20～12:10

ThursdayMay 1613:00～13:50

Co-creating the Future with Customers

With the globalization of the economy, and with the advent of new business models enabled by the proliferation of smartphones and other digital devices, our world is changing very rapidly. While describing some of Fujitsu’s initiatives, this talk will focus on  how to leverage the power of ICT to embrace these changes as business opportunities and to build a prosperous society.

Oracle’s Device to Datacenter StrategyThe “Internet of Things” and Big Data analytics are redefining how business gets done. Learn what your company can do to take advantage of these new opportunities and gain a competitive advantage.

The Transformation of Collaboration Through Devices and ServicesThe way we collaborate continues to evolve with new devices and collaboration capabilities emerging at an accelerating pace empowering organizational effectiveness any time, any place, on any device.

President Fujitsu Limited

Masami Yamamoto

［Facilitator］

Corporate Vice President Fujitsu Limited

Tango Matsumoto［Facilitator］

Corporate Senior Vice President and President, International BusinessFujitsu Limited

Rod G Vawdrey

K1-6

K 1-7

Corporate Senior Executive Vice President and Representative Director PresidentFujitsu Limited

Hideyuki Saso

ThursdayMay 1611:20～12:10

ThursdayMay 1615:00～15:50

Using our experience and world-wide delivery capabilities to help our customers globalize.

Globalization the Japanese Way

ICT innovation of Fujitsu

We will share our globalization experience, and present how Fujitsu support customers globally through world-class IT services underpinned by technology.

Fujitsu will introduce our approach toward leading-edge ICT technologies, cloud services and software that support vertical integrated ICT offering to realize our Human Centric Intelligent Society vision.

3

Dialogue

8 project cases of “Idomu-chikara”− an IntroductionAbilities of Leadership in the Future

Through business improvement and innovation, leaders of the business frontline are expected to create both social and economic values at the same time. What is the essence of "practical wisdom" in leadership required to challenge and achieve this goal? Using concrete examples, this session will introduce the future model for business leaders in the ICT industry.

* "Idomu-chikara": A business book published in Japan, presenting eight project case studies in Fujitsu. This book sheds light on the “WAY” the leaders in the business frontline overcame their difficulties in order to achieve their goal in challenging projects."Idomu-chikara- The Fujitsu Way to achieve No.1（Fortune Favors the Brave - The Fujitsu Way)"Co-authored by Kyoko Katase and Atsushi Tajima, Commentary by Ikujiro Nonaka, Published by Nikkei Business Publications, Inc.

KD1- 1

Professor Emeritus of Hitotsubashi University

Ikujiro Nonaka

ThursdayMay 1616:55～18:10

ProducerPublications BureauNikkei Business Publications, Inc.

Atsushi Tajima

4

Breakout Sessions

S13-05ThursdayMay 1612:50～13:40

Senior Vice PresidentIDC

(Analyst)

Vernon TurnerSenior Vice President and Head of Cloud and Strategic Solutions International Business Fujitsu Limited

Cameron McNaughtSenior Vice PresidentSoftware Integration Business Head of Global Software Center Fujitsu Limited

Chiseki Sagawa

Cloud and Strategic Solutions :The New Pillars of Global CompetitivenessAn overview by IDC of the latest trends in the global ICT market followed by a summary of Fujitsu’s response to these trends: A strategic vision and services and solutions for the global market.

S13-07ThursdayMay 1612:50～14:05

DirectorRIKEN Advanced Institute for Computational Science

Kimihiko HiraoPrincipal ResearcherMechanical Engineering Research LaboratoryTechnical Development GroupKOBE STEEL, LTD.

Tomokazu Nakagawa Fujitsu Limited

Strengthening Japan Through The K Computer

It is expected that supercomputers will be used to solve complex issues, and make industrial advances. This session introduces the role of supercomputers through the strengths of Japan’s K computer, and simulations carried out by Kobe Steel.

The role of supercomputers in contributing to increased industrial competitiveness

S15-01ThursdayMay 1616:30～17:45

Fujitsu Limited

The New Role of ICT

Fujitsu’s vision is to achieve “Human Centric Intelligent Society” where people play the central role in creating innovation by utilizing the power of ICT. Based on this vision, we will discuss directions of business innovations and the new role of ICT.

Fujitsu Technology and Service Vision

Panel discussion

5

Time Table

12:50～13:40

Thursday May 16

Remarks Keynotes Breakout SessionK /KD

10 :00

10 : 40

Co-creating the Future with Customers

PresidentFujitsu Limited

Masami Yamamoto

K1-1

Reshaping IC T, Reshaping Business and Society

11:20

12: 10Senior Vice President and head of Global ISV/OEM/ JAVA SalesOracle Corporation

Chris Baker

Senior Vice PresidentIDC(Analyst)

Vernon Turner

Cloud and Strategic Solutions:The New Pillars of Global Competitiveness

K1-2 K1-6

13:00

14: 00

K1-4 S13-05 12:50～14:05Strengthening Japan Through The K Computer

DirectorRIKEN Advanced Institute for Computational Science

Kimihiko HiraoPrincipal ResearcherMechanical Engineering Research LaboratoryTechnical Development GroupKOBE STEEL, LTD.

Tomokazu Nakagawa

S13-07

15:00

16: 00

K1-7

16:55

18: 10

KD1-1

Oracle’s Device to Datacenter Strategy

The Transformation of Collaboration Through Devices and Services

Vice President Enterprise & Partner Group - Asia Microsoft Corporation

Gary Cox

Abilities of Leadership in the Future

Professor Emeritus of Hitotsubashi University

Ikujiro NonakaProducerPublications BureauNikkei Business Publications, Inc.

Atsushi Tajima

8 project cases of “Idomu-chikara”− an Introduction

The New Role of ICTFujitsu Technology and Service Vision

Globalization the Japanese Way

Corporate Senior Vice President and President, International BusinessFujitsu Limited

Rod G Vawdrey

Using our experience and world-wide delivery capabilities to help our customers globalize.

ICT innovation of Fujitsu

Corporate Senior Executive Vice President and Representative Director PresidentFujitsu Limited

Hideyuki Saso

S

Fujitsu Limited

Cameron McNaughtChiseki Sagawa

16:30～17:45S15-01

Fujitsu Limited

6

Exhibition Overview

*The actual tablet computer that will be presented to the prizewinner may differ from the one shown above.

B2FExhibition Hall

Photos of the exhibition hall

We will hold a prize draw on the day at the venue in which you will have the chance to win a latest Fujitsu Wi-Fi tabletPlease complete our questionnaire to participate in the prize draw.You will also have the chance to win other great prizes.

● Green Growth, a challenge for ICT● Post-earthquake reconstruction activities

Enabling People to Live in More Prosperous and Secure Society

Here, we introduce Fujitsu's activities for the creation of new value with our customers, communities and people around the world, thereby contributing to sustainable social development in order to achieve the prosperous future of everyone’s dreams.

● Food and Agriculture●Energy / Smart City●Medical Care / Healthcare● Community Revitalization

ICT is being applied in an increasingly broadening range of fields: the realizing of an energy-saving society with a low environmental impact, a stable and quality food supply, and a safe and secure society that addresses population ageing. Here, we introduce Fujitsu’s initiatives to realize a sustainable society that enables people in the community to live prosperous lives thanks to the power of ICT.

～Toward a Prosperous Future Society～The Power of ICT

Win a tablet computer in our prize draw !

Fujitsu will contribute to both enhancing our customers' business competitiveness and providing solutions to the social issues we face today. We will address these challenges by putting forward new applications of ICT that reflect our insight on the future of business and society.Our aim is to shape a prosperous tomorrow together with our customers and society.

At the Fujitsu Forum 2013, we will show new applications of ICT surrounding our business environment and society combined with Fujitsu’s technology that support these initiatives.

Exit Entrance

Social Innovation

Theme stage

7

B2FExhibition Hall

Reception Desk

Feedback Corner

Please go to the reception desk if you require assistance.

Please complete the questionnaire for your chance to win the prizes.

● Cloud integration● Security governance●High performance and high reliability platforms

Fujitsu’s ICT supports the transformation of business and the creation of a better society.Here, we introduce cloud services that support the rapid deployment of ICT systems that is required for new businesses and to ensure business continuity, security governance that provide security in an age in which new forms of value are being created such as big data, and platforms that offer both high performance and high reliability.●Work style transformation

●Manufacturing transformation●Transformation of contact with customers

In business’s future, there will be a need to use ICT to increase corporate competitiveness.We present new applications for ICT that will support the growth and transformation of our customers’ businesses through our introducing our in-house practices at the business front line and case studies of collaboration with our diversity of customers.

Here, we introduce new ways of life and modes of business that are realized by Fujitsu’s unique human-centric technologies, such as comfortable interfaces and life/activity support that is enabled by our sensing technologies.

Fujitsu prides itself on developing high quality technologies and is committed on making products that meet customer needs. Here, we introduce Fujitsu’s cutting-edge technologies and products, which we have realized through our bringing together Fujitsu’s essence with its technologies.

Exit Entrance

Theme stage

ICT Innovation

Cutting-edge Technology & Products

Business Innovation

Ubiquitous Front

*The content of this document is subject to change without notice.*The company names and product names listed in this document are the trademarks or registered trademarks of the respective companies.

Access Map

DG

C B A

Sponsors

Glass wing

Mita LineHibiya Station [Exit B3]

Hibiya LineHibiya Station

[Exit A2]

Harumi Dori

Chiyoda LineHibiya Station[Exit A9]

Nijubashi-mae Station, Chiyoda Line[Exit No. 1]

Kyobashi Station, Ginza Line[Exit No. 3]

Hibiya LineGinza Line

Ginza Station[Exit B10]

To Shinagawa

To Ueno

Tokyo International Forum

JR Tokyo Station

JR Yurakucho Station

Yurakucho stationYurakucho Line

[Exit D5]（Connected by B1 concourse）

■ JR1 minute walk from the International Forum Exit at Yurakucho Station

■Subway1 minute walk from Yurakucho Station, Yurakucho Line(Connected by B1 concourse with [Exit D5])

Marunouchi LineGinza Station [Exit C9]