Research report on Forest Essentials

8/9/2019 Research report on Forest Essentials

1/36

Pearl Academy , New DelhiFashion business management

(2014-201!

" #tatistical Analysis $$

Forest Essentials

#ubmitted to % &rs' asundhra )u*ta+&rs' sha Aggarwal

#ubmitted by % arshita Dua, Anush.a /beroi, #iddhantDate% 06/05/2015


2/36

Acknowledgement

This research was supported by Pearl Academy of Fashion. I would like to

thank our Pearl faculty who provided expertise that greatly assisted the

research. I would also like to show my gratitude to Mrs. asundhra !upta "

Mrs. #sha Aggarwal and Mr. Piyush Pandey faculty of our Pearl Academy for

sharing their pearls of wisdom with us during this research. $e are also

indebted to the following people for their help and support.

Forest ssentialsPage 1


3/36

%&'T('T)

S.No

.

Topic Page No.

1. Executive summary 12. Backgroun stuy

2.1 !ntrouction

2.2 T"e start

2.# T"e $SP

2.% &arketing strategy

2.5 S'(T ana)ysis

2.6 *ompetitor ana)ysis

2.+ Primary researc"

2., Pro-)em statement

2. esearc" pro-)em

#. iterature revie

#.1 Bran

#.1.1 uxury -ran

#.1.2 uxury vs. premium

#.1.# Skincare )uxury -ran market researc"

#.2 *onsumer ro)e

#.2.1 *onsumer attitue toars )uxury -ran

#.2.2 Bran )oya)ty

#.2.# *onsumer -e"avior toars )uxury skincare -rans

%. no)ege gap

5. esearc" met"oo)ogy

6. 3ata ana)ysis too)s an 4inings

+ *onc)usion

, e4erencing

Bi-)iograp"y

10 nnexure



4/36

(xecutive )ummary

(ur report is aime at 4i))ing t"e gap t"at came to us as an unansere uestion in t"e -ran7orest Essentia)s. !t is one o4 t"e !nia8s )eaing uxury Skincare Bran knon 4or it8s 9er-a)

Proucts. !t is 4acing a severe competition in t"e race o4 9er-a) Skincare Bran &arket. To stay

on t"e top: it nees to cope up it" t"e c"anging nees an emans o4 t"e consumers. 7orest

Essentia)s nees to spot t"e pro-)ematic areas an get ri o4 t"em in orer to -ecome -etter t"an

its competitors. T"e report as irecte to so)ve t"e pro-)em t"at came to us as an unansere

uestion "ic" as ess cceptance -y *onsumers Toars !nian uxury Skincare Bran.

Peop)e ere interviee an surveye t"roug" primary an seconary sources an as

conc)ue t"at T"is uxury Bran oes not -e)ieves in vertising muc" an epens muc" on

t"eir oya) *ustomers. 9ence: t"ere is )o consumer pre4erence ue to ack o4 vertising an

Promotiona) Strategies.

Forest ssentialsPage


5/36

*ackground )tudy

Do more of what makes yoursoul shine

'e)come to a or) "ere ancient isom is in4)uence it" a moern aest"etic. T"e name

4orest Essentia)s comes 4rom t"e 4act t"at a)) ingreients are source 4rom p)ants: "er-s an trees

natura))y gron in our 4orests. pioneer in t"e uxury yurvea segment: toay it "as -ecomet"e uintessentia) !nian Beauty Bran "ere secrets o4 ancient -eauty ritua)s 4or skin an "air

care "ave -een -roug"t to )i4e t"roug" pain;staking researc" an mae avai)a-)e to moern ay

customers. (ur spring ater is source 4rom t"e "eart o4 a 4orest. 7orest Essentia)s as 4oune

in t"e year 2000 a4ter many years o4 meticu)ous researc". 4ter many years o4 eve)opment it"traine yurveic p"ysicians: a range o4 natura) skin care an "air care proucts as evo)ve.

7orest Essentia)s creates t"e 4uture traitions o4 -eauty. T"ey -e)ieve t"at every prouct must -e

as en


6/36

+ , Ayurveda- our %onstitution and its Inner *alance

yurvea is consiere -y many sc"o)ars to -e t"e o)est "ea)ing science . !n Sanskrit : yurvea

means T"e Science o4 i4e?. yurveic kno)ege originate in !nia more t"an 6000 yearsago an is o4ten ca))e t"e &ot"er o4 )) 9eaing? . (ne o4 t"e greatest sages o4 !nia: Sri)a

Ayasaeva rote on t"e Aeas 4or t"e 4irst time. T"e Aeas: regare as Sruti CDt"at "ic" is

"earD: 4orm part o4 an ora) traition in t"e 4orm o4 an ancient teac"er;iscip)e traition. s per9inu traition t"e Aeas ere Frevea)eF to t"e is"is re4erre to in t"e texts: not compose or

ritten -y t"em.

T"e 4our main Aeas are t"e ig: Sama: Ga


7/36

The )tart7orest essentia)s "ave c"ange t"e series o4 -eauty. 7orest Essentia)s creates t"e 4uture traitions

o4 -eauty. 7orest Essentia)s -e)ieves t"at every prouct must -e as en


8/36

'"en you unerstan t"e in: you can appreciate AataFs -eauty. 9er skin is t"in an 4ine;pore

a)) over: an ever so s)ig"t)y coo) an ry. T"e 4eatures are o4ten re4ine an e)icate an: "er

c"eek-ones may-e "ig". S"e )ooks serene in arm paste)s an aKK)ing in


9/36

5elow 6s'

00

6#' 00-6s' 777

6s' 1000-6s' 1477

6s' 100-6s' 1777

Abo8e 6s' 1777

Marketing )trategies

+. Pricing strategies

2. *est seller products



10/36

Forest (ssentials deals in various kinds of products listed below-

*y %ategory-



11/36

*ody %are

Facial %are

/air %are

$ellness

• *ody %are@ 7orest Essentia)s o44er an extensive variety o4 Boy *are items it" "ig"

ua)ity Sugar L Butter c)eansers: S"oer ge)s: Boy creams: Boy moisturiKers:Boy Po)is"ers an Boy &assage oi)s. T"e 7orest Essentia)s scope o4 *o) Presse

Boy &assage (i)s take a4ter t"e conventiona) tec"niue 4or reainess to give t"e

most e)evate ua)ity oi)s: "ere-y natura) B)ack Sesame sees an (rganic Seet

)mons sees are pu)veriKe -y "an: an uti)iKing out;ate oi) crus"ers.

• Facial %are@ 7orest Essentia)s o44er an extensive variety o4 7acia) *are items it"

"ig" ua)ity c)eansers : 4ace masues : nig"t care: ig"tening cream: an manymore 4acia) proucts.

• /air %are@ (ur 9air *are reac" incorporates t"e most serious)y sustaining yurveic

9air oi)s: Su)4ate 4ree 9air *)eansers an 9air *onitioners. T"e 7orest Essentia)s

scope o4 9air *)eansers are improve it" m)a


12/36

T"ey receive ie range o4 7orest Essentia)s *oupon *oes an many more

ea)s.

Mi4t Aouc"er.

4. Place

• Prouct inventory management is critica) to meet consumer eman.

• 3istri-ution t"roug" company retai) stores an on)ine.

)wot Analysis

)trengths 9as a strong "eritage t"at consumers

connect to.

Mreat accepta-i)ity an ie market s"are.

$niue prouction process.

Bran 4u)4i))s its promises.

$eaknesses • 3oes not "ave a "uge internationa)

presence: espite t"e exposure.

&pportunities • vai)a-i)ity o4 more capita).• *"ance to expan g)o-a))y an -ecome an

internationa) -ran.

Threats • Existing -rans an "ig" en stores

catering to t"e nee o4 t"eir customer

segment.

%ompetitor Analysis



13/36

*rand Forest

(ssential

0am 5ev *ody )hop 1ama )hahna6

/ussain

Target

Market

&en an

'omen o4 age

group 1,;#0.

!t8s target

market are it8s

4o))oers.

&en an

'omen o4 age

group 1,;55.

&en an

'omen o4 age

group 1,;%0

&en an

'omen o4 age

group 1,;60

*rand #)P )) t"e

proucts "ave

Spring 'ater.

Goga !nspire

Proucts.

Proucts are

not teste on

nima)s.

100 (rganic

Proucts.

7irst an

argest

manu4acture o49er-a)

Proucts.

Price s.#00;%000 s. 10;+00 s.250;#000 s.1,5;2000 2000;10000

%ustomer

)ervice

E;Business:

etai) (ut)ets.

E;Business:

etai) Stores:P"armacies.

E;Business:

etai) Stores.

E;Business:

etai) Stores.

E;Business:

etai) Stores:Beauty

Par)ors.

Primary 0esearch

!n our primary researc" a 4i)e stuy as conucte "ere e visite a 4e stores o4 7orest

Essentia)s in 3e)"i N*. 7o))oing ere our o-servations.

)tores in 'ew 5elhi

%5;B: "an &arket Te)@ O1;11;%1+5+05+ :&;60 : Mreater ai)as" &arket I ! Te)@ O1;11;

22%#26: N;1,: Mreater ai)as" &arket I ! Te)@ O1;11;%652,,%: M;5%: Se)ect *ity 'a)k

&a)): Saket Te)@ O1;11;%265,%6%: 1%%: M.7.: 37 P)ace &a)): Saket : Te)@ O1;11; %10206+2:

1%0 CM7: 37 Promenae: Aasant un< Te)@ O1;11;%100%%,2: 77 02#: Paci4ic &a))

Na


14/36

Promotion o4 7orest Essentia)s proucts an -ringing out t"e )uxury aspect in t"em is a c"a))enge

t"at t"is -ran 4ace toay.

Problem )tatement

• T"ere is )ess acceptance o4 t"e -ran -y consumers.• No !nternationa) &arket Presence.

0esearch Problem

T"e intention o4 t"is researc" is to unerstan )ess acceptance -y consumers toars !nia)uxury skincare -rans.

8iterature 0eview

iterature revie is a escription o4 t"e )iterature re)evant to a particu)ar 4ie) or topic. !t gives an

overvie o4 "at "as -een sai: "o t"e key riters are: "at are t"e prevai)ing t"eories an "ypot"esis:"at uestions are -eing aske an "at met"os an "at met"oo)ogies are appropriate an use4u). s

suc" it is not in itse)4 primary researc": -ut rat"er it reports on ot"er 4inings.

*rand

-ran is a prouct: service: or concept t"at is open)y recogniKe 4rom i44erent proucts: services: or

concepts so it can -e e44ective)y conveye an norma))y markete. -ran name is t"e name o4 t"e

i44erent prouct: service: or concept. Braning is t"e proceure o4 making an scattering t"e -ran name.

Braning can -e connecte to t"e "o)e corporate ay o4 )i4e an aitiona))y to iniviua) item an

aministration names.

Brans are 4reuent)y communicate as )ogos: rea)istic representations o4 t"e -ran. !n P*s: a )ate

i))ustration o4 -oun)ess -ran app)ication as t"e D!nte) !nsieD name gave to makers t"at uti)iKation

!nte)Fs microc"ips.

8uxury *rand

ccoring to o"it C2010 =a )uxury -ran or prestige -ran is a -ran 4or "ic" a )arger part o4 its

proucts are )uxury proucts. !t mig"t )ikeise incorporate certain -rans "ose names are connecte

it" )uxury: "ig" cost: or "ig" ca)i-er: "oever 4e: i4 any: o4 t"eir merc"anise are present)y consiere

)uxury proucts8.

$hy 8uxury *rands

T"e primary key point to compre"en is t"at iniviua)s purc"ase )uxury -rans 4or a )arge num-er o4

reasons. '"en a)) is sai in one t"ese -rans are cost)y an are 4ocuse to "ig" tota) assets peop)e. T"e

attractive ua)ity to "ave is taking into account t"e -uyers reuirement 4or great: se)ectiveness:

cra4tsmans"ip: exactness an avancement. T"ey inc)ue issues o4 se)4;o-servation an se)4;esteem.



15/36

T"ese -asic reasons )ie at t"e intuitive )eve) o4 t"e iniviua) an incorporate 4ocuses: 4or examp)e: peer

istinguis"ment an appro-ation: status: an t"e


16/36

DT"e arrangement is to -ui) vicinity -y opening se)ect stores a-roa:D Bei sai.

!n aition: t"e or)ie cosmetics giant is aitiona))y consiering !nia to make its "ea)t"y skin an

i44erent cosmetics proucts "ic" it o44ers over t"e or) uner names )ike *)iniue an &*.

emarking on t"e arrangements to make proucts 4or Estee auer: Bei sai "is organiKation "as

e44ective)y procure )an a)ongsie its 4actory c)ose 9ariar in $ttara "an it" a venture o4 s 5 to s

6 crore: accoring to t"e Business Stanar report.

DEstee auer is ent"use a-out making its proucts in !nia an e p)an to soon -egin t"e same:D

inc)ue Bei.

S"ort)y: Estee auer "as one an on)y 4actory in *"ina: outsie o4 t"e $S. T"e -ran entere in !nian

market it" its top o4 t"e )ine item in Hu)y 2005: o44ers a )arge group o4 -rans: inc)uing &*: Tommy

9i)4iger: 3onna aran: rmani an *)iniue.

'"i)e: 7orest Essentia)s as esta-)is"e in 2000 -y &ira u)karni. T"e -ran makes proucts 4rom

regu)ar ingreients in $ttaranc"a). !t "as -een eve)oping at an aggravate year)y rate o4 %0 every pennyan "as #0 se)ective organiKation orke stores at present.

%onsumer role

Noaays: )uxury 4as"ion sector is groing at 4aster rate. T"e )uxury inustry "as increase impressive)y

"aving a "uge grot" in eman. T"e )uxury consumer is very poer4u). *onsumers "ave muc" c"oice in

proucts: s"opping c"anne)s an pricing o4 )uxury goos. *onsumer is t"e king o4 market an a)) t"e

marketing tec"niues o4 t"e -usiness an inustria) enterprises keep some 4actors in t"eir min )ike

"a-its: taste: pre4erence: perception an attitue o4 consumer. *onsumer ro)e is very important -ecause i4

consumer is not satis4ie it" t"e prouct t"an t"e sa)es o4 t"e company i)) -e )ess.

%onsumer attitude towards luxury brands

*onsumer -e"avior is t"e keystone o4 t"e marketing p)an. 'e trie to 4in out t"e -e)ie4s: 4ee)ings an

purc"ase intentions o4 consumer toars )uxury prouct.

So)omon C2002 e4ines attitue as a )asting genera) eva)uation o4 peop)e Cinc)uing onese)4: o-


17/36

*rand loyalty

Bran )oya)ty is a 4orm o4 repeat purc"asing -e"avior re4)ecting a conscious ecision to continue -uying

t"e same -ran. T"is means t"at t"e consumer "as a positive attitue toars t"e -ran. 9e/s"e is

intereste in -uying proucts 4rom t"at particu)ar -ran -ecause o4 -e)ie4 or trust o4 t"e person 4or t"e

-ran.

%onsumer behavior towards luxury skincare brands

t 4orest essentia)s t"ey source t"eir ingreients it" great care. 7rom organica))y gron co) presse

oi)s: to ra an unprocesse cane Sugar to t"eir steam isti))e pure Essentia) oi)s. Everyt"ing is mae in

t"e traitiona))y o) 4as"ione ay: accoring to yurvea tenets: an "erever possi-)e -y "an. T"ey"ave t"e "ig"est ua)ity contro) stanars in t"eir 4actories: certi4ie -y M&P stanars.

1nowledge !ap

s per t"e topics stuie in t"e )iterature revie: e can say t"at -ran image o4 7orest Essentia)s "as a

trustort"y e44ect on consumer -uying -e"avior. T"e kno)ege gap is t"at t"e -ran image o4 7orest

Essentia)s is t"at t"ey o not make ne customers as t"ere is )ess promotion an t"ey 4ocus on t"eir

regu)ar customers.

0esearch Methodology

esearc" o-


18/36

0esearch design

Exp)oratory researc" as t"e in4ormation is not c)ear)y e4ine an 3escriptive -ecause it escri-es t"e

c"aracteristics o4 popu)ation.

5ata collection method with tools

3ata is co))ecte t"roug" seconary an primary sources. Primary ata is co))ecte t"roug"

uestionnaires: intervie8s an store visit an seconary ata is co))ecte t"roug" internet an -ooks

)ample design

)ample frame ; peop)e using skincare proucts.

)ampling unit ; peop)e using skincare proucts especia))y 7orest Essentia)s in 3e)"i/N*.

)ample si6e ; t"e siKe o4 t"e samp)e is 100 responents

)ampling method ; Pro-a-i)ity as it invo)ves ranom se)ection o4 samp)e.

)ample ; peop)e age -eteen 1,;50 years.

5ata analysis tools

*"i Suare: nova: Proportion: &ean

Interpretation

ccoring to t"e structure survey one t"e resu)ts are as 4o))os@

Important factors while choosing skincare products7 9 $hat is your age7 %ross tabulation

*ount

'"at is your age>

Be)o 1, 1,;#0 #0;%0 %0;50 -ove

!mportant 4actors "i)e c"oosing

skincare proucts>

&ust not contain preservatives 2 16 2

*ontain active ingreients # 20 1% 6

E44ective 5 11 6 5

Tota) 10 %+ 2 1#



19/36

'e conucte a surv.0000000000

O

ey in "ic" e )inke to 4actors "ic" ere !mportant 7actors '"i)e *"oosing Skincare

Proucts an "at is your ge. Tota) responents ere 100: among "ic" 10 responents ere

Be)o 1,: %+ ere -eteen 1,;#5: 2 ere -eteen #0;%0: 1# ere -eteen %0;50 an 1

as -ove 50. &a


20/36

/ow willing are you to try different brands other than Forest (ssentials7 9 $hat is your

gender7 %ross tabulation

*ount

'"at is your gener> Tota)

&a)e 7ema)e

9o i))ing are you to try

i44erent -rans ot"er t"an

7orest Essentia)s>

Extreme)y 'i))ing 6 + 1#

'i))ing 21 11 #2

Neutra) 26 16 %2

Not 'i))ing 5 6 11

Not at a)) 2 0 2

Tota) 60 %0 100

T"e Survey conucte "a t"e Mener ratio as 60@%0 "ere 60 -eing ma)e an %0 -eing

4ema)e. 'e aske our responents 9o 'i))ing re T"ey to Try 3i44erent Brans (t"er T"an7orest Essentia)s. 1# among our responents ere extreme)y i))ing to try i44erent -rans.

#2 ere i))ing: %2 responents acte Neutra). 11 ere not i))ing to try i44erent Brans

"i)e 2 ere Not at )) i))ing an ere very muc" satis4ie it" 7orest Essentia)s.



21/36

Preferable type of product7 9 )kin type7 %ross tabulation

*ount

Skin type>

Norma) Skin 3ry Skin *om-ination

Skin

(i)y Skin Sensitive Skin

Pre4era-)e type o4 prouct>

9er-a) Cyurveic 5 12 6 1% 1#

Non;9er-a) % + 15 6 %

Tota) 1 21 20 1+

'e aske responents a-out t"eir Skin type an "at kin o4 prouct ou) t"ey c"oose among 9er-a)

an Non;9er-a) proucts. o4 responents ere o4 Norma) Skin type. 1 ere o4 3ry Skin type.

21 ere o4 *om-ination Skin type. 20 ere o4 (i)y Skin type. 1+ ere o4 Sensitive Skin type an

rest 1% ere o4 ageing skin type. esponents it" t"eir c"oice o4 9er-a) proucts ere 60 an

responents it" c"oice on Non;9er-a) type o4 proucts ere %0.



22/36

5escriptive

N &ean St. 3eviation St. Error 5 *on4ience !nterva) 4or &ea

oer Boun $pper Boun

esponents purc"asing

pre4erence on no anima)

testing

Boy *are 2# #.60,+ 1.%6+ .#12+0 2.602 %.25+

9air *are 2 #.,2+6 1.%%06 .26+5, #.2+5 %.#+5

7acia) *are 25 #.6,00 1.%220 .2,%% #.06%0 %.26

)) o4 t"ese 2# #.521+ 1.%+#0, .#0+16 2.,,%+ %.15,

Tota) 100 #.6+00 1.%56,2 .1%56, #.#,0 #.5

Price

Boy *are 2# #.21+% 1.50625 .#1%0+ 2.5660 #.,6,

9air *are 2 #.51+2 1.21#6# .225#+ #.0556 #.+,

7acia) *are 25 #.+600 1.26+5% .25#51 #.2#6, %.2,#

)) o4 t"ese 2# #.1+# 1.%#502 .222 2.55#% #.+%

Tota) 100 #.%#00 1.#50#1 .1#50# #.1621 #.6+

Bran

Boy *are 2# #.0,+0 1.5#%,% .#200% 2.%2#2 #.+50

9air *are 2 #.0#%5 1.#+5#6 .255%0 2.511# #.55+

7acia) *are 25 2.,%00 1.%0%+5 .2,05 2.2601 #.%1

)) o4 t"ese 2# #.#%+, 1.#6,++ .2,5%1 2.+55 #.#

Tota) 100 #.0+00 1.%0,,, .1%0, 2.+0% #.#%

Rua)ity

Boy *are 2# #.1#0% 1.#16+ .201, 2.52,6 #.+#2

9air *are 2 2.+5,6 1.%#066 .2656+ 2.21%% #.#02

7acia) *are 25 #.0,00 1.11505 .22#01 2.61+ #.5%0

)) o4 t"ese 2# #.260 1.21%21 .25#1, 2.+#5, #.+,5

Tota) 100 #.0%00 1.2%2, .12%# 2.+,#2 #.26



23/36

Packaging

Boy *are 2# 2.60,+ 1.##5, .2+#2 2.02% #.1,,

9air *are 2 #.0000 1.#62++ .25#06 2.%,16 #.51,

7acia) *are 25 #.2000 1.11,0# .22#61 2.+#,5 #.661

)) o4 t"ese 2# 2.,261 1.%66#6 .#05+6 2.120 #.%60

Tota) 100 2.200 1.#2##0 .1#2## 2.65+% #.1,2

A'&A

Sum o4 Suares 4 &ean Suare 7 Sig.

esponents purc"asing

pre4erence on no anima) testing

Beteen Mroups 1.#15 # .%#, .201 .,5

'it"in Mroups 20,.+5 6 2.1+5

Tota) 210.110

Price

Beteen Mroups 5.%1 # 1.,#0 1.00% .#5

'it"in Mroups 1+5.01 6 1.,2#

Tota) 1,0.510

Bran

Beteen Mroups #.1%1 # 1.0%+ .520 .6+0

'it"in Mroups 1#.#6 6 2.01%

Tota) 16.510

Rua)ity

Beteen Mroups #.6%6 # 1.215 .+1 .5%#

'it"in Mroups 162.1% 6 1.60

Tota) 165.,%0

Packaging

Beteen Mroups %.5++ # 1.526 .,6, .%61

'it"in Mroups 16,.+,# 6 1.+5,

Tota) 1+#.#60



24/36

Since most o4 t"e responents c"ose 9air *are as T"e Prouct t"ey ou) )ike to -uy:

Signi4icance eve) o4 No nima) Testing is 0.,5 "ic" is greater t"an 0.05 so 90 isaccepte.

Signi4icant eve) o4 Price is 0.#5 "ic" is greater t"an 0.05 so 90 is accepte.

Signi4icance eve) o4 Bran is 0.6+0 "ic" is greater t"an 0.05 so 90 is accepte.

Signi4icance eve) o4 Rua)ity is 0.5%# "ic" is greater t"an 0.05 so 90 is accepte. Signi4icance eve) o4 Packaging is 0.%61 "ic" is greater t"an 0.05 so 90 is accepte.

0eport

ate 7orest Essentia) out o4 5

&ean N St. 3eviation

#.6500 100 1.0#,%0

'e aske our responents to rate 7orest Essentia)s out o4 5 an t"en e took t"e average mean

o4 t"e resu)t "ic" came out to -e #.65. T"is inicate t"at 7orest Essentia)s is oing e)) an is

a Satis4actory Bran.



25/36

'e aske Peop)e "et"er peop)e pre4er 9er-a) Proucts over Non;9er-a).

T"e anser came out to -e t"at peop)e pre4er 9er-a) Proucts over Non;9er-a).



26/36

'e aske peop)e "et"er t"ey "ave "ear a-out 7orest Essentia)s or not>

T"e resu)t 4oun as t"at &ost o4 t"e esponents "ave "ear a-out 7orest Essentia)s.



27/36

5emographic Findings

7inings

s per t"e app)ication o4 percentage: &a


28/36

7inings

s per t"e app)ication o4 percentage: &a


29/36

7inings

s per t"e app)ication o4 percentage:

&a


30/36

0ecommendation

7rom t"is researc": e conc)ue t"at 7orest Essentia)s s"ou) unertake 4o))oing promotiona) too)s 4or

-etter consumer pre4erence

1. T"ey s"ou) promote more -y innovative avertising campaigns to increase peop)e interest.

2. !t is "ig" time 4or 4orest essentia) to get into t"e g)o-a) market an increase its market presence.

0eferencing

7orest Essentia)s !nia. C2010 About #s. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/a-out;us."tm). ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 3 Faces of *eauty. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/a-out;us/#;4aces;o4;-eauty."tm). ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 Panchmahabhutas. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/a-out;us/panc"ma"a-"utas."tm). ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 )ustainability. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/a-out;us/sustaina-i)ity."tm) . ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 Tree of 8ife. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/a-out;us/tree;o4;)i4e."tm). ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 Products. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/proucts."tm). ccesse@ 1st &ay 2015.

7orest Essentia)s !nia. C2010 Ingredients. (n)ine vai)a-)e 4rom@

"ttp@//.4orestessentia)sinia.com/ingreients."tm). ccesse@ 1st &ay 2015.


http://www.forestessentialsindia.com/about-us.html.http://www.forestessentialsindia.com/about-us/3-faces-of-beauty.htmlhttp://www.forestessentialsindia.com/about-us/panchmahabhutas.htmlhttp://www.forestessentialsindia.com/about-us/sustainability.html.http://www.forestessentialsindia.com/about-us/tree-of-life.html.http://www.forestessentialsindia.com/products.html.http://www.forestessentialsindia.com/ingredients.html.http://www.forestessentialsindia.com/about-us/3-faces-of-beauty.htmlhttp://www.forestessentialsindia.com/about-us/panchmahabhutas.htmlhttp://www.forestessentialsindia.com/about-us/sustainability.html.http://www.forestessentialsindia.com/about-us/tree-of-life.html.http://www.forestessentialsindia.com/products.html.http://www.forestessentialsindia.com/ingredients.html.http://www.forestessentialsindia.com/about-us.html.


31/36

!ssuu. C2015 Forest (ssentials. (n)ine vai)a-)e 4rom@

"ttp@//issuu.com/s"reya-"ara


32/36

!ssuu. C2015 Forest (ssentials. (n)ine vai)a-)e 4rom@

"ttp@//issuu.com/s"reya-"ara


http://issuu.com/shreyabhardwaj05/docs/forest_essentials_presentation.http://www.forestessentialsindia.com/products/by-dosha.html.http://www.forestessentialsindia.com/products/by-dosha.html.http://www.forestessentialsindia.com/products/beauty-regimes/normal-to-dry-skin-type/morning-regime-cleansing.htmlhttp://www.forestessentialsindia.com/products/beauty-regimes/normal-to-dry-skin-type/morning-regime-cleansing.htmlhttp://www.forestessentialsindia.com/products/beauty-regimes/normal-to-dry-skin-type/morning-regime-cleansing.htmlhttp://issuu.com/shreyabhardwaj05/docs/forest_essentials_presentation.http://www.forestessentialsindia.com/products/by-dosha.html.http://www.forestessentialsindia.com/products/beauty-regimes/normal-to-dry-skin-type/morning-regime-cleansing.htmlhttp://www.forestessentialsindia.com/products/beauty-regimes/normal-to-dry-skin-type/morning-regime-cleansing.html


33/36

9ig" Sc"oo)

B Mrauate

* Post Mrauate

3 P".3.

E (t"ers

R% ; '"at is your ispose income )eve) Cin upees>

Be)o 25000

B 25000;#0000

* #0000;#5000

3 #5000 an a-ove

R5 ; '"at is your skin type>

Norma) Skin

B 3ry Skin

* *om-ination Skin

3 (i)y Skin

E Sensitive Skin

7 geing Skin

R6 ; '"at type o4 Prouct o you pre4er>

9er-a) Cyurveic

B Non;9er-a)

R+ ; 9o muc" o you mont")y spen on Skin *are Proucts>

Be)o s 10000



34/36

B 10000;15000

* 15000;20000

3 -ove 20000

R, I 9o o4ten o you -uy skincare proucts>

'eek)y

B &ont")y

* Seasona))y

3 Sa)e Time

R ; '"at is more important to you "i)e c"oosing a skincare prouct>

&ust not contain preservatives

B *ontain active ingreients

* E44ective

R10 ; 'ou) you s"op 4or your skincare range on)ine>

Ges

B &ay -e

* No

R11 ; 7rom "ere o you usua))y s"op 4or your skincare proucts>

Beauty *enters an Spa

B 3epartmenta) Stores

* !nternet

3 Persona) *are Store

E (t"ers CP)ease Speci4y UUUUUUUUUUUUUUUU



35/36

R12 ; 9ave you "ear a-out 7orest Essentia)s>

Ges

B &ay -e

* No

R1# ; !n "at category o you pre4er 7orest Essentia)s proucts>

Boy *are

B 9air *are

* 7acia) *are

3 )) o4 t"ese

R1% ; ank t"e 4o))oing 4actors "i)e purc"asing proucts o4 7orest Essentia)s. ank 5 4or most

pre4erre an 1 4or )east pre4erre.

7actors &ost pre4erre Pre4erre &oerate)y Pre4erre east Pre4erre Not at a))

No nima) Testing

Price

Bran

Rua)ity

Packaging

R15 ; 9o i))ing are you to try i44erent -rans ot"er t"an 7orest Essentia)s>

Extreme)y 'i))ing

B 'i))ing

* Neutra)

3 Not 'i))ing



36/36

E Not at a))

R16 ; ate 7orest Essentia)s overa)) out o4 5. C5 -eing "ig"est an 1 -eing )oest

UUUUUUUU

Documents

Research report on Forest Essentials