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For more information on our storytelling initiative, contact us: contact@researchpartnership.com researchpartnership.com A visual story is even more powerful. The Power of a Good Story A good story has the power to captivate an audience and leave a lasting impression. Today’s market researchers have to bring the data to life and deliver findings in an engaging way. 90% of information is taken in by the brain visually 65% of people are visual learners I II III IV V VI VII VIII IX X XI XII Stories have a unique ability to bind data with emotion, context, and most importantly, meaning. A good story will help key stakeholders to understand the insights... ...keeping them connected to the brand.

Research Partnership - Global Healthcare & Pharma Market … · Pharmaceutical Market Research; Storytelling Infographic entitled "The Power of a Good Story" Author Research Partnership

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Page 1: Research Partnership - Global Healthcare & Pharma Market … · Pharmaceutical Market Research; Storytelling Infographic entitled "The Power of a Good Story" Author Research Partnership

For more information on our storytelling initiative, contact us:

[email protected]

A visual story is even more powerful.

The Power of a Good StoryA good story has the power

to captivate an audience and leave a lasting impression.

Today’s market researchers have to bring the data to life and

deliver findings in an engaging way.

90%of information is takenin by the brain visually

65%of people arevisual learners

III

III

IVVVIVII

VIII

IX

XXI XII

Stories have a unique ability to bind data with emotion, context,

and most importantly, meaning.

A good story will help key stakeholders

to understand the insights...

...keeping them connected

to the brand.