Research Research is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. Research Methodology Research Methodology is approach which is being used for the inquiry. It is in the form of model which give a direction for the procedure of the research design. The following explained are the different type of research strategies. Experiment Experiments are the most common in natural sciences but also used in social sciences such as psychology. It seeks to determine if specific treatment influences an outcome. Subjects are divided into two groups: control group & experimental group. Treatment should have varying levels. Survey Survey are most popular and common strategy in business and management research. Provides description of trends, attitudes and opinions of a population by studying a sample of that population in a standardized way. It includes Questionnaires and Structured interviews for data collection with the intent of generalizing from a sample to the population. Case study It is a strategy where phenomenon are investigated within its real life context using multiple data collection methods. It provides rich insights into a phenomenon.
ResearchResearch is the systematic investigation into and study
of materials and sources in order to establish facts and reach new
conclusions. Research MethodologyResearch Methodology is approach
which is being used for the inquiry. It is in the form of model
which give a direction for the procedure of the research design.
The following explained are the different type of research
strategies. Experiment Experiments are the most common in natural
sciences but also used in social sciences such as psychology.It
seeks to determine if specific treatment influences an
outcome.Subjects are divided into two groups: control group &
experimental group.Treatment should have varying levels.Survey
Survey are most popular and common strategy in business and
management research.Provides description of trends, attitudes and
opinions of a population by studying a sample of that population in
a standardized way.It includes Questionnaires and Structured
interviews for data collection with the intent of generalizing from
a sample to the population.Case studyIt is a strategy where
phenomenon are investigated within its real life context using
multiple data collection methods.It provides rich insights into a
phenomenon. Grounded Theory It is a strategy of theory building
through both induction and deduction.Researcher initially derives
general abstract theory from data generated by series of
observations. These observations lead to generation of predictions
that are then tested in further observations which may confirm or
negate predictionsEthnographyEthnography is a type of inquiry in
which researcher studies a cultural group over a prolonged period
of time by data collection through observation and interviews.The
research process is flexible and evolve in response to the
realities encountered in the field.
Action Research Action Research is a strategy of inquiry where
the purpose is not just to understand a process but also to promote
change within an organization.People affected or involved in the
implementation of change should become involved in the change
process.
