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Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
Dana Rosengard, Ph.D.
McMahon Centennial Professor
Gaylord College of Journalism and Mass Communication
University of Oklahoma
Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
Michelle MuscatelloWPRI-TV/Providence
- news directors now make weather ever-more present in newscasts
- weather is now expanding beyond (just) newscasts
- now we “dissect” storms with technology
Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
WPTZ-TV, Plattsburgh, NY / Burlington, VT
- we lead with weather whenever we can
- meteorologists toss to reports (ala anchors)
- all on staff have meteorology degrees and AMS seals
- weather updates during storms
- stations has invested in computers
- meteorologists attend news meetings
Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
Cindy FitzgibbonFOX 25 – TV / Boston
- most days weather is not news
- meteorologists have to tell the weather story every day
- weather is like an accordion
- meteorologists need to communicate with newsroom personnel
- meteorologists need to make viewers comfortable
- Weather is the number one reason people watch the news.
Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
-proximity
- prominence
- conflict
-consequence
-timeliness
- audio / visual potential
- human interest
Understanding Violent Weather Dana Rosengard, Ph.D.National Press Foundation Gaylord / OU
Because we can’t control it !!!
Arlene
Bret
Cindy
Dennis
Emily Franklin
Gert
Harvey
Irene
Jose
KatrinaLee
MariaNate
Ophelia
PhilippeRita
Stan
Tammy
Vince
Wilma