Report on RC Company Ltd

RCRC Company Ltd.Company Ltd.

To

The Course Instructor

Introduction to Business

American International University – Bangladesh.

Dhaka

Sub: Submission of a “Report on RC Company Ltd”.

Sir

We have the honor to present herewith a “Report on RC Company Ltd” for your

kind information and necessary action.

We therefore pray and hope that you would grant our report and oblige thereby.

Yours sincerely

SHAIRMIN AKTER

NIAZUR RAHMAN

RASEL SARKER

MUJAMMUL HUSSEN

HARUN-OR- ROSHID

SHABBIR AHMED

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AssignmentOnRC

Company Ltd.

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TABLE OF CONTENTS

Sl. No.

Things to be Discussed Page No.

1. Introduction 4

2. Activities of the Management 4-6

3. Production Process 7-11

4. Activities of the Human Resource Management 11-14

5. Marketing Mix 14-15

6. Social Responsibility 16-17

7. Conclusion 18

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8. References 18

Introduction

As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the

world as well as Bangladesh. We can’t find single person who doesn’t like soft drinks.

Mainly our young generation preferred to drinks. Now days there are many soft drinks

company are coming continuously like Euro-Cola, RC Cola etc. Most of them are

tastes are quite similar. Popularity of RC Cola is rapidly increasing day by day. In a

small town, city even in villages RC Cola is available. RC Cola has taken a very

strong place in people’s heart within very short time. One of the reasons is its price

and another reason is its taste. The first line of beverages was named ‘Royal Crown’

and the first Cola was called Chero-Cola. The commenced commercial production on

6th October, 1997, and RC was launched in Dhaka on 20th October 1997.

Activities of the Management

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Different activities of the management in RC Company Ltd. are given below:

Planning

The overall planning approach in RC Company Ltd. is top-down. The seven members

of the Board of Directors are responsible for the strategic planning and overall policy

guidelines of the Company. Mainly the top level management plans al the long term

and short term planning.

●Expansions of its products and sales are the long range planning. How can expand its

products, sales and how it will be financed to earn more profit are its long term

planning.

●The lower level management of RC Company Ltd. makes short term plans. The

management makes the plans of daily activities of the Company. Today or

tomorrow’s work schedule making is the part of short term planning of RC Company

Ltd.

Organizing

Planning of the management of RC Company Ltd. establishes the goals of the

company and how they are to be achieved. Organizing develops the structure to reach

these goals. The CEO, Managing Director, Deputy Managing Director and Head of

Factory are responsible for achieving business goals and overseeing the day to day

operation.

Co-ordinating

The CEO and Managing Director of the Company are assisted by a senior

Management Group consisting of Deputy Managing Director and Head of Factory

centrally and co-ordinates operations of offices. Management of RC Company Ltd.

also trains their labors, so that they can get better performances from their labors.

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Directing

Through the planning the management of RC Company Ltd. builds climate, provides

leadership and arranges the opportunity for motivation. Manager of the factory and

offices plans and oversees the work of each of his or her sub-ordinates. Directing is

aimed at getting the members of the Company to move in the direction that will

achieve Company’s objectives.

Controlling

The management approach in RC Company Ltd. is authoritative. Tasks are designed

in such a way that one cannot leave without completing it as he is assigned for a day.

Sitting arrangement in the factory and all offices is done in a way that the superior can

monitor the sub-ordinates all the time. Budgeting, rewarding, punishing etc. are also

practiced as control mechanism.

Appendix

Board of Directors

Managing Director

Deputy ManagingDirector

RiskManagemen

tDivision

Treasury Division

InternalControl &

ComplianceDivision

Finance &

Accounts Division

Remedial Asset

Management Division

Training &

Research Division

Machineries

Division

Communication & Support

Service Division

Human Resources Division

Law & Legal Affairs

Division

Marketing Division

ProductionDivision

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Layout

Provided by Parvez Hasan G.M Marketing (Partex Group)

Production Process

Product planning

RC Company designs the product according to the USA brand.

Import the raw materials from USA.

Assess the need of the market.

They assess the product cost and the price of the product in the market.

Import the machineries from USA.

They follow the production method of the foreign product.

Land, Location and Layout

The Partex Group has selected the land just beside the capital Dhaka in Gazipur. It is

very close to the main road. So, the communication system is very well. The site area

approved 75,000 m2. It was modified as 75,008 m2. The total building area was

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approved 35,110 m2. It was modified as 30,107 m2. Site coverage was approved

36.8%. It was modified as 33.0%. Car Parking was approved 125 spaces. It was

modified as 150 spaces. Trailer & Truck Parking was approved 50 spaces. It was

modified as 55 spaces. Landscape area after was approved 8,500 m2. It was modified

as 8000 m2. Expansion (% of the area) was approved 7.8%. It was modified as 5.0%.

Production Method and Design

Most of the flavors of RC Cola are as concentrates, which are rigorously analyzed to

ensure the quality specifications. Each concentrate lot is coded and packaged, then

shipped on for the next step - the addition of sweetener and water to the concentrates

to produce syrups for cola

The quality standards are very high. Mixing tanks must be of a specified grade of

stainless steel. The entire syrup manufacturing system must employ hot sanitation.

Precise control over water and sweetener components must be demonstrated. And,

quality control professionals must oversee each step of the process.

RC syrups start with fresh water, treated by using a multiple barrier filtration process.

In one tank there are two large mixers, which look like wheels from outside. There

tons of sugars are added to produce syrup. Then the syrup is transferred to the other

tank where it is refined. After that it is kept under the Ultra Violet (UV) ray to clean

the germs. In another tank the flavors are mixed. Finally it is transferred to the

carbonated chamber. Throughout the manufacturing process, they take special care

to ensure that every step - from the selection of ingredients to the calibration of

equipment - requirements. The final step is to verify that their efforts have been

successful by testing the syrups for taste and adherence to their formula.

RC Cola beverage brand contents

Contents Range of contents

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Unit H20 0 < x ≤ 185 liters

Unit sugar 0 < x ≤ 350 kg

STD Syrup Brix 0 < x ≤ 290 liters

Carbonation 0 < x ≤ 50 liters

Final volume 0 < x ≤ 450 liters

Provided by Parvez Hasan G.M Marketing (Partex Group)

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RC pet (1liter) RC mobile (500ml) RC can (250ml)

Inventory control

Inventory control balances the need for adequate stock against the costs of

purchasing, handling, storing and keeping records on it. It is an attempt to keep

enough material on hand to satisfy production requirements and at the same time

avoid tying up too much capital in inventors. RC can keep its raw materials very well

because if they do not keep their materials well they can face a heavy loss.

Materials management

RC cola is a soft drink. To prepare it needs some elements that are very essential for

it. The RC Company buys its raw materials from home and aboard. The RC Company

establishes performance specification for required item, or accepts supplier’s

specification. Department that needs submits purchase requisition to purchasing

agent. Purchasing agent sends purchase order to supplier. Purchasing agent follows to

confirm item will be delivered according to terms. Goods – received and inspected by

the inspector of RC Company.

Production control

Production control, one of the most important concerns in making a product, is

coordinating the interaction of people, materials and machinery. So that products are

made in the proper amounts of the required times to fill orders. Production controllers

are like orchestra conductors. RC production controller can control all the parts that

are related to produce RC Cola. The controller increases their production when

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different occasion occurs but in cold time they reduce their production. If the

controller of RC Company cannot realize the condition they can fall a lot of loss.

Quality control

This is the part of production control step in which the product is inspected at various

stages along the route to ensure that it meets standards. Quality assurance ought to be

preventive as well as corrective. It should identify deviations from standards as

quickly as possible and correct them before units must be rejected .RC company can

keep their product quality very straightly. They try to provide more quality product to

their customer. The quality controllers of RC Company work very hard to maintain

their product quality.

Plant management

Plant management is very important for a productive company. Like RC Company

they can handle their machines very carefully. If they don’t handle their machines

well, the productive rates of the machines are decreasing and the company facing a lot

loss. So the RC Company follows it very straightly. They can involve skillful

manpower to run their plant.

Activities of the Human Resource

Management

Planning

Human Resource planning involves estimating the size and make up of the future

workforce. Planning is also done on organization’s competitive strategy. Processes for

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planning help the company in acquiring the right number and kinds of people when

needed. Experience indicates that the longer the period predicted, the less accurate the

prediction.

Human Resource Management (HRM) of RC Company uses mathematical

projections. Data are collected on such topics as the supply of resources, labor market

composition, demand for products, and competitive wage and salary programs. From

these data and records, statistical procedures are used to make decisions.

HRM of RC Company also plans how to attract and keep good employees with right

combination of pay, benefit and work condition.

Recruitment & Selection

The primary objective of recruitment is to find and attract the best-qualified applicants

to fill vacancies. The selection process is done by some steps that starts with the initial

screening and ends with a decision to hire the person.

For Employee- Recruitment and selection in RC Company Ltd. go through some

steps. Initially they identify the job and job requirements. Then they choose sources of

candidates such as internal and external source. Internal source is their well-known

and closed persons. External sources are included internet, employee referrals and

want ads. After choosing sources they review given applications from the candidates.

Then interview candidates, conduct employee test and check references. Through all

of these procedures they select a candidate and give an offer negotiating

compensations, benefits and job expectations.

For Labor- The recruitment and selection process of labor is quite easy for the HRM

department. Advertisement is given in posters and newspapers. Then they test

experiences and skills of the candidates and select one.

Training & Development

Orientation- The HRM department of RC Company Ltd. has a formal orientation

program for new employees. Although new hires usually know something about the

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company, they often lack specific information about working hours, pay, parking,

rules, facilities, and so on. The HRM department usually coordinates the orientation,

but the immediate is the key to the process. He or she and the new employee must

eventually establish cordial relationships that will encourage communication.

Build KSA- HRM department build knowledge, skill and ability which prepare

employees for new jobs. This process starts with the selection of a qualified individual

and continues throughout that individual’s career.

Training- Training is a continual process of helping employees perform at a high

level.

On the job training- Supervisor or other workers shows a

new employee how to perform the job during work hours

and it is on the job training.

Off the job training- Off the job training is related with

those training which are given after or before work hours.

Compensation & Benefits

Direct & Indirect Compensation-

Wages or salary- It’s determined on the basis of pay

commission according to the rank of the employees.

Monthly salary scales in RC Company Ltd. are given below:

Rank Salary

MD 52,000 TK

GM 46,000 TK

DGM 39,000 TK

Manager 25,000 TK

Class A Employees 18,000 TK

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Class B Employees 15,000 TK

Class C Employees 10,000 TK

Labors 2,400- 5,200 TK

Performance based incentives- individual incentive plans

take several forms: piece work, production bonuses, and

commissions.

Benefits & Services- Benefits & services in RC Company Ltd. are given below:

Flexible work plan.

Health insurance payment

Contribution to pension fund

Bonus

Canteen facilities

Transportation facilities

Employee Separation

Employee separation in RC Company Ltd. is done with downsizing. Depending on

performance of the employees after a certain period of time downsizing is happened.

As a result, all of the employees of RC Company Ltd. give their sincerity at work.

Labor Relationship

Labor relationship is excellent in RC Company Ltd.

Labor contracts- Labor contracts are maintained properly. There is no example of

breaking labor contract in the Company’s history.

Collective bargaining- Collective bargaining the representative of the company meet

and attempt to work out a contract with union representatives. Through this process,

contractual agreements are established, managed and enforced.

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Union relations- Union officials are dedicated, willing to work long hours, able to

counsel members on personal problems, and skilled

Marketing Mix

Product and Customer solution

RC cola is a soft drink. We get it as a bottled drink. We get it in different size,

quantity and taste. It contains calories, carbohydrate and sugar. There is no fat, protein

and sodium. But diet cola has no sugar. We get it in different colors and flavors. It has

no harmful element. It is a refreshing drink for all classes of people.

RC is a product that consists of the basic physical offering and an accompanying set

of images and services features that seek to satisfy needs. RC Cola is also that type

product.

Price and Customer cost

Price depends on its quantity. It is expected to all because the price is reasonable. We

get it within 15-50 taka. Though the cost to market the product in the rural area is bit

high, the price is same both to the urban and rural area. Pricing decisions are

influenced by now responsive a target market is high or low price, the physiological

created by prices and the actions of competitors.

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Promotion and Communication

Advertising is the main way of promoting new flavor and new design product. When

the product is launched the company gives ads to the electronic media and paper

media to create concentration of the people. When the new product is launched the

company give discount in product. They offer several types of free gift with the newly

launched product.

Promotional strategy is the second element of the marketing mix. It involves the

correct blending of advertising, publicity to create the promotional mix.

Place and convenience

We get RC Cola in all over the country. We can get it from general stores to

departmental stores. So, it is very easy to get RC. Even it is not very hard for the rural

area people to get this soft drink.

Social Responsibility

Responsibility to Consumers

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Right to safety- The most basic consumer right is the right to products that are safe to

possess and use to ensure safety of goods. RC Company tests them and providers

buyers explicit directions for use.

Right to be informed- Consumers have the right to receive information available

about a product before they purchase it. Necessary information for goods includes

ingredients and detail instructions for use. RC Company lists nutritional information

on product labels.

Right to choose- Consumers have the right to choose and make purchases from a

variety of products at competitive prices.

Right to be heard- Consumers also have the right to have their opinions considered

in the formation of government policies and in business companies’ decisions that

affect them.

Responsibility to Employees

Like consumers, employees hold certain expectations from RC Company Ltd. they

expect safe working conditions, fair compensation, equal opportunities and adequate

benefits.

Safety in the work place- RC Company realizes that responsibility for employees’

safety lies with them, not with a government agency. They adopt and carry out their

own health and safety programs. In the factory of RC Company they have four

emergency exits in case of fire, short-circuits, earthquake etc.

Equality in the work place- Employees also expect to be treated equally in the work

place. Some inequalities still exist in every company in Bangladesh.

The hard-core unemployed- RC Company takes active steps to train the hard-core

unemployed. These are individuals with little training or few skills and a long history

of unemployment. Company also takes progressive steps by providing programs or

extra training to qualify persons who want to work.

Responsibility to the Environment

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Water pollution- Water pollution is caused by the dumping of toxic chemicals,

sewage and garbage into rivers and streams. To keep the water pollution free, steps

are strictly maintained by the RC Company people.

Air pollution- Air pollution caused by carbon-monoxide and hydrocarbons that come

from motor vehicles and by smoke and other pollutants from manufacturing plants.

From the RC Company these gasses are not exhausted. Only very low amount of

smoke exhausts from generators.

Land pollution- Land pollution results from strip mining of coal and minerals, forest

fires, garbage, disposals and dumping of industrial wastes including chemicals. RC

Company is not caused any kind of land pollutions.

Responsibility to Investors

Company also has a responsibility to the people who invest money to them.

Proper management of funds- RC Company manages funds properly so as to return

a fair profit to investors. Managers have a responsibility to thoroughly investigate

their investments and to clearly present all facts and risks to investors.

Access to information- RC Company has the responsibility to make stock

information available to all potential investors.

Executive compensation- Executives who run company carry tremendous

responsibility and deserve to be compensated accordingly. A fair compensation

program definitely rewarded executives for out-standing performance.

Conclusion

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The management approach differs from organization to organization. But all types of

organization apply mare or less some common functions such as planning, marketing,

HRM, co-ordinating and production. RC Company Ltd. successfully applies

management functions in its operations. As a result, today RC Company deserves top

position in the market of soft drinks.

ReferencesParvez Hasan

G.M. Marketing.

RC company ltd. (partex group)

Business for the 21st Century, Stven J Skinner and John M. Ivancevich.

Latest Edition 2004, Irwin Inc., Home wood, Boston

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Documents

Report on RC Company Ltd