Report on India Pavilion at 40th BASELWORLD 2012 -The World Watch and Jewellery Show.

8-15 March 2012- Basel, Switzerland

The BASELWORLD Watch and Jewellery Show 2012 was scheduled from

March 8 to 15, 2012 in Basel.

Switzerland's Minister of Economic Affairs, Federal Councilor Johann

Schneider-Ammann, inaugurated the show. For the 1,815 exhibiting

companies and more than 100,000 professional

visitors from all over the globe, BASELWORLD 2012 marks the decisive

industry event of the year. This show is being held in its current

configuration for the last time.

Key facts and figures at BASELWORLD 2012 at a glance: 104,300 (+1%/ 2011) visitors from 100 countries

1,815 exhibitors from 45 countries

3,320 (+9% / 2011) journalists from 70 countries

160,000 m2 exhibition area

BASELWORLD 2012 - The Watch and Jewellery Show Sector figures

Sector Surface Exhibitors m2 % number %

Watches 104'300 65.2% 608 33.5% Jewellery 36'400 22.8% 689 38.0% Related Products

19'300 12.1% 518 28.5%

Total 160'000 100% 1815 100% Surface / number of exhibitors by continent

Continent Surface Exhibitors m2 % number % Europe 126'300 78.9% 1'109 61.1% Asia 20'200 12.6% 493 27.2% North America

10'800 6.8% 152 8.4%

Others 2'700 1.7% 61 3.4% Total number of exhibitors: 1'815 Total gross exhibition area: 160'000 m2 Total countries exhibiting: 41

The exhibitors’ feedbacks were that they are highly satisfied with the course of business and with the media presence: 3,320 journalists (+9%) marks a new record. This show is being held in its current

configuration for the last time.

14th India Pavilion at BaselWorld 2012

The Gem & Jewellery Export Promotion Council (GJEPC) organised India

Pavilion for the 14th consecutive year at the world’s most popular watch &

jewellery show ‘Basel World 2012’ from March 8 to 15, 2012. This high

profile luxurious show attracts more than 1,00,000 visitors/buyers every

year where the world's most renowned brands display their collections

exclusively and GJEPC will host 47 of the top Indian exhibitors at this global

platform.

This year Council organised India Pavilion with, 47 exhibitors who

showcased the best of Indian innovation promoting India as a "design destination" internationally. India's expertise were showcased at the INDIA PALACE, Booth H40 at Hall 2 which was spread over 140 square meters, in

addition to India Pavilion at Hall 6, Hall of Universe. Different regions of

India boast of jewellery making techniques unique to them, offering the

world an unimaginable variety of styles. At Basel World 2012, GJEPC

worked towards strengthening the trade relations amongst key international

players & India exhibitors.

Aim & Objective:

With participation of India Pavilion

at Basel World, the Council aimed at

increasing the trade intensity

towards India and enhancing the

leadership position in the design

arena. This year the exhibits that

were showcased were to portray high

standards of craftsmanship along

with unmatched creativity and

promote India as being the Ultimate

Design Destination.

With whooping rise in export figures every year, Europe is undoubtedly a

significant trade partner for India. With Jewelers from all over India from

Delhi to Jaipur and Mumbai displayed their fine pieces, Basel World 2012

was an utmost delight. Basel World is where business begins & trends are

created. This is the optimum platform for India to create awareness for

BRAND India and interact with the key international players from across the

globe.

Information Counter of India Following information was made available

to all the visitors of Hall no.6:

Information on the Exhibitors

India Pavilion Show Directory in

French, Russian, Italian, English

Solitaire Magazines

Sparkle of Success

IIJS 2012 & Signature 2013

Information on how to visit

Individual brochures of the

exhibitors were also displayed at

information Counters

:

Banners/Posters Near Escalator in hall no.2 & 3

Complete Press Kit on India Pavilion, was kept at the Press Centre of BaselWorld

2012

Yes28%

No72%

Yes43%

No16%

May be41%

Excellent15%

Good26%

Fair48%

Poor11%

93%

7%

Yes No

FEEDBACK FROM EXHIBITOR ABOUT ORGANISATION OF INDIA PAVILION First Time Participation

Achievement of Objective

Overall Business Results

Pre show Promotion by Council

Excellent30%

Good63%

Fair7%

05

1015202530354045

To getOrders

To PromoteProduct

MarketReaearch

NewProductLaunch

41

25

104

Reason of Participation

Interested in Participating at Baselworld 2013

India Palace at Hall no.2 Booth no.H40 – BASELWORLD 2012

Looking at the last 2 years success rate, the Gem & Jewellery Export

Promotion

Council

continued to

organise India

Palace for the

3rd year at

BaselWorld

2012, under

Hall no.0.2,

which was an

ideal location

to promote &

increase the

visibility of

India Pavilion. Looking at the last 2 years success rate, the Gem & Jewellery

Export Promotion Council continued to organise India Palace for the 3rd year

at BaselWorld 2012, under Hall no.0.2, which was an ideal location to

promote & increase the visibility of India Pavilion. Objective: To offer visitors a Preview to the Exhibitor’s merchandise

participating under

India Pavilion at Hall

no.6 and showcase

India’s strength in

diamond, gems and

jewellery.

Enhanced Appearance of India Palace: This year India Palace was given enhanced look, by hiring the services of a

professional window merchandiser to make the showcases visually attractive

and given uniform India Pavilion identity to the showcases.

Show Windows at India Palace

ollowing are the feedback received from the Exhibitors for India Palace Visibility of the product due to display at India Palace

Useful Business enquiries received

Rating of over all theme of india palace

Yes77%

No23%

0

5

10

15

20

0-3 4-8 10-15

17

86

excellent24%

Satisfactory

64%

fair12%

At the end of the 40th World Watch and Jewellery Show, the exhibitors declared themselves to be particularly pleased with the level of sales they had achieved. At the same time, the industry is awaiting the next BASELWORLD with great anticipation. Thanks to the new hall infrastructure, new stands and a new concept, 2013 will be heralding in a new era for this specialist show.

Few of the prominent COMMENTS FROM THE Exhibitors Committee of the BaselWorld 2012

Jacques J. Duchêne, Chairman of the Exhibitors' Committee, confirms this as follows: "It was a fascinating week and truly a good year for us exhibitors. We are highly satisfied. Nearly all the brands will now be investing in their new stand for BASELWORLD 2013 and enhancing their presence still further. This highlights the fact that we have a great deal of confidence in this event, because the world show will be giving us exhibitors even more opportunities to experience positive development in future."

For François Thiébaud, Chairman of the Swiss Exhibitors' Committee, BASELWORLD was a complete success: "The 2012 edition has confirmed the success of this unique platform, which brings together the watch and jewellery industry from all over the world. The positive results of the past two years allow us to look into the future full of optimism: we are reckoning with an excellent start to the new BASELWORLD 2013."

Patek Philippe also reported an outstanding level of business: "BASELWORLD offers us a privileged opportunity to welcome our partners. We registered an exceedingly positive mood amongst our customers throughout the entire show. We are already looking forward to coming back next year", said Jasmina Steele, International Communication Director at Patek Philippe.

Françoise Bezzola, Vice President Communication at TAG Heuer, notes: "BASELWORLD 2012 was an opportunity for us to introduce Cameron Diaz as a new brand ambassador. On the sales side, we were able to welcome a very large number of retailers, marking an increase of 30% over last year. This show is a not-to-be-missed moment for all players from the world of watches. We will be increasing the size of our stand for 2013 – this will allow us to present our innovations in an even better light."

Nicolas Beau, Directeur International Horlogerie at Chanel, sums up as follows: "An excellent show with a record-breaking number of visits from journalists and the media. Next year, we would like to be able to receive our customers and also the media at our stand in an even more optimum manner. BASELWORLD 2013 will enable us to reflect the importance of Chanel watches for the next ten years to come."

For Hublot too, BASELWORLD 2012 ran entirely satisfactorily: "The show was wonderful. We took considerably more orders than in the previous year. And we are looking forward to being able to present our innovations in an even more suitable setting next year. Our new stand will match the size of our brand and provide us with excellent framework conditions", said Ricardo Guadalupe, CEO of Hublot as the show came to a close.

Manon Colombies, Director Festina Group International, summed up the show as follows for her company: "Thanks to the top-quality contacts that we were able to foster during this BASELWORLD, we are expecting to be able to further expand our sales network. We will be building a new stand for BASELWORLD 2013 which is commensurate with our position in the watch industry. This major project will constitute an architectural challenge and reflect the spirit of the Festina Group."

Great satisfaction amongst the jewellery brands too

In the Hall of Universe, in which the joint stands of the participating countries are located, there is a great deal of optimism regarding the future. The purchasing behaviour was satisfying and the potential in the boom markets, including Russia and Latin America, highly promising. Everyone are now looking forward & eagerly waiting for the newly designed BASELWORLD 2013 & hoping that the buyers would then be able to visit the exhibitors of Hall Of Universe more conveniently.

Media Presence more than last year setting a new record : The appeal of BASELWORLD for the media increases from one year to the next: with 3320 (+9% / 2011) accredited journalists from more than 70 countries, BASELWORLD 2012 has achieved a new record in terms of media presence. For the exhibitors, the worldwide reports in the specialist, daily, business and lifestyle media as well as in the online media, TV and radio are of major importance.

Sylvie Ritter, Managing Director of BASELWORLD, sums up as follows: "I look back at this successful BASELWORLD 2012 with a certain amount of nostalgia. At the same time, I am looking forward impatiently and with great expectations to the new era that will be dawning for this world show. I am delighted that BASELWORLD 2013 will confirm the excellence of the industry presented here." The next BASELWORLD Watch and Jewellery Show is being held from April 25 to May 2, 2013 in Basel.

NEXT YEAR DATE : BASELWORLD 2013: April 25 to May 2, 2013

Sr.no Final List of Exhibitors Under India Pavilion Region Booth No 1 ACPL Products Pvt. Ltd. Noida Gamma A21 2 Aditya Gems Jaipur Gamma B 31 3 Bapalal Keshavlal Mumbai Gamma C10 4 Beauty Creation Pvt. Ltd. Mumbai Delta B 17/21 5 Bombay Jewellery Manufacturers Mumbai Delta A 16 6 California Collection (India) Mumbai Gamma B 20/16 7 Dharmanandan Diamonds Pvt Ltd, Mumbai Gamma D 17 8 Dwarka Gems Ltd Jaipur Gamma E 14 9 Everest Enterprise Mumbai Gamma D 14

10 Gehna Classics Jaipur Delta B 15 11 Gem International Mumbai Gamma D 20 12 Gemco Designs Jaipur Gamma A 11 13 Gems N Crafts (Export) Delhi Gamma C 20 14 Glorious Jewellery (I) Pvt. Ltd. Jaipur Gamma B 11

15 H.K. Designs (India) Mumbai Delta B 11

16 Hari Darshan Exports Mumbai Gamma B 17 17 Inter Continental Gems Jaipur Gamma F 32

18 Inter Carat Jewelry Pvt. Ltd Mumbai Gamma D 11

19 Jatin Gems Jaipur Gamma B 14 20 Jewelex India Pvt. Ltd. Mumbai Delta A 14 21 Karats & Carats Delhi Gamma D 16 22 Kushal Ratn Jaipur Gamma D 31 23 Livingstones Jewellery Pvt. Ltd. Mumbai Gamma B 15 24 Mamraj Musaddilal Jewellers & Pearls Dealers Hyderabad Gamma C 15 25 Mamta Exports Jaipur Gamma E 31 26 Noore Gems Chennai Gamma C30 27 Pihu Gems Jaipur Gamma D30 28 Priority Jewels Pvt. Ltd Mumbai Gamma A 15 29 Purnapurshottam Exports Mumbai Gamma E 16 30 R.K. Color Diamonds Pvt. Ltd. Mumbai Delta A 20 31 Ratnakala Exports Pvt. Ltd. Mumbai Gamma D21 32 S P Gems Pvt. Ltd. Mumbai Gamma B 21 33 Sabir Jewellers Jaipur Gamma F 30/31 34 Sejal Exports Mumbai Gamma C 17 35 Shankar Jewels Ltd Mumbai Gamma C16 36 Shantivijay Jewels Ltd. Mumbai Gamma C 14 37 Sheru Gems Jaipur Gamma E 30 38 Shital Diam Mumbai Gamma C 21

39 Shwet Ratan Impex Mumbai Gamma B 10

40 Singhal Gems Jaipur Gamma C31 41 Star Lapdiary Chennai Gamma C32

42 Star Rays Mumbai Gamma E 20 43 Sunjewels International Ltd Mumbai Delta A 10 44 Tara Jewels Ltd. Mumbai Gamma E10 45 Uni Design Jewellery Pvt. Ltd. Mumbai Gamma D 10 46 Venus Jewel Mumbai Gamma C 11 47 Viva Jewels Surat Gamma A 17 48 The Gem & Jewellery Export Promotion Council Mumbai Gamma A31