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Renata Barro's portfolio
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RENATABARROS
Selected workS 2007-2009
Fugl FønixI was hired by Fantastic Norway Architects to design the façade of the Fugl Fønix Hotel, in Etne, a touristic destination in the west coast of Norway.
The design was based on the bird, and cov-ers the whole façade of the hotel.
Category: 3D
Client: Fugl Fønix
year: 2007
In partnership with Fantastic Norway Architects
Soma magazineSoma is a free Brazilian magazine about art, culture and fashion. This is an illustration for one of their columnists.
Category: Illustration
Client: Soma Magazine
year: 2008
garden oF Forking pathSThe Garden of Forking Paths is a book by Jorge Luis Borges. The book was the starting point for creating a media that would relate with the content.
The result were “labyrinth books”, which consisted of binding of coordinated pages. Category: Experimental
Client: Self-published
year: 2007
how to make it FantaSticThis book, part of an ongoing portfolio project for Fantastic Norway, was idealized as a form to show their method in a simple way. The first idea used different ingredients to form the numbers, an aesthetic reference to a cookbook.
During the development of this work, the architects realized that this was not so effective in communicating the message, so we decided for an Instructions manual.
The other proposal (next page) is inspired by elements of old-fashioned manuals and assembling leaflets.
Category: Portfolio
Client: Fantastic Norway
year: 2008
4 5
CHAPTER 2: COMPONENTS
A mobile workstationWaffles
Inhabitants
A local square
A red caravan
A local newspaperA prime moverStruggling place
A group of icons representing each step were created, and some pictures added to exemplify the process.
The icons were used separately in other occasions, such as their Exhibition at the Venice Biennale.
4 5
CHAPTER 2: COMPONENTS
A mobile workstationWaffles
Inhabitants
A local square
A red caravan
A local newspaperA prime moverStruggling place
FantaStic norway webSiteTheir website had to be as “fun” and unpretentious as are the architects themselves. Yet, It should be serious enough to show their work in a effective and simple form. Besides, they also wanted to be able to communicate to people - their moto - in different ways.To avoid a huge, complicated menu, all the pages work like “tools”, and can be accessed at any time, with no “returns”.
Category: Web
Client: Fantastic Norway
year: 2007
playcenter at SchoolPlaycenter is a tivoly park in São Paulo. In this project, they take kids from poorer parts of the city to the park and use the attractions as forms of relating to school subjects. This educational book was handed to students from 9-17 years old.
Category: Book
Client: Playcenter
year: 2007
illustration: Cesar Pelizer
FantaStic norway exhibition This was an exhibition held during the Venice Architecture Biennale, in September, this year.
I was assigned the art direction of the walls and some promotional materials, such as T-shirts, flip-flops and posters.
The company had a corner and wanted to show the steps of their method and the application of each. The challenge was to make all the information appealing.
To solve that, every unneeded noise was removed and the information that had to stay was set in a simple and clean form.
Category: 3D, Posters, Promotional material
Client: Fantastic Norway
year: 2008
These were posters given to the audience in the building. The quotes come from texts written about the company by sociologists, antropologists and others, placed in the back of them. .
T-shirts and flip-flops were given away to the press and friends that came to visit the caravan placed in front of the Biennale building.
Stimen hotelThe logo for Stimen hotel was created based on its architectural concept. The forms and the materials of the buildings and how they would be placed in the landscape resemble the idea of a shoal of fish. Therefore, the logo was created by the superposition of shapes that together would form a fish.
Category: Identity
Client: Fantastic Norway
year: 2007
the unguideA magazine about experimental traveling and experiencing places, The Unguide was a personal project developed while doing a Master at Kusthøgskolen I Oslo, Norway. The magazine approaches tourism from a complete different perspective and uses design to inspire and provoke new forms of looking at travel.
Category: Concept creation, editorial design
Client: Self published
year: 2009
Pingado is a classic from the Brazilian padaria breakfast, the inverted version of the cafe-au-lait. Make sure that you ask the waiter not to put too much sugar when you order it. Unless you want to start your day with a super sweet breakfast milk.
Coxinha is a big hit among Brazilian snacks. Its constitution can vary depending on how mingy the cook is, but that is no reason to worry: coxinha is just like sex (or pizza): even when it is bad, it’s good.
A boteco table that is not sponsored by a beer brand is not authentic. Don’t stop there. Keep looking: we promise cheap booze.
15% deep-fried
in oil
45% dough
35% chicken filling
5% catupirycheese
10% coffee
75% milk
15% sugar
fork. Prepare you liver to huge amount of fat
(things are often fried in pork fat, oh yeah).
If you have a good stomach, just try the
closest padaria, ask the chapeiro (always in
a bad mood, always a nice gay in the second
layer) for the best seller or trust your feeling in
the salgadinhos window. To know if the padaria
is good, observe the entrance: if they give you
a hard card as big as a moleskine with a code
bar printed in it, run, it’s an over commercial
one (always prefer the traditional ones).
Coxinha is like sex and slices of pizza: even
when it is bad, it’s good. For the botecos,
Photo: Richard Alexander Caraballo (CC)
36 THE UNGUIDETHE SENSATION ROUTES OF SÃO PAULO
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Pantone 012
Pantone 151
Pantone 032
Pantone 298
Pantone 354
Galeria Pajé, at the downtown area of São Paulo, is “THE” place to buy electronic products. However, thousands of people (try to) shop in its narrow corridors every day, so if you are claustrophobic, you better just stay outside contemplating the huge Lego.
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Lorem iriureros aliquam quisit, sed min hendreet, volore facipsum nonsectet nis esendreet augiamc ommodipit lum ilit wiscilisis aciliqui ea feugue ea feuguerit la conse velestrud eumsand ignibh rit la conse velestrud eumsand ignibh ea faciduipit wis aliquisl dolenim v sit am venit et aciduip et la core digna feummolore tat. Wis nim del ea facilla facin vulla am quat prat aliquamcommy nissisit laore eugue tat prat delent la faccum inim venim iure ea conum quamet ipsum ing endio erilisi. Ciduisit ad mod tiscveros.
44 45 THE UNGUIDECOLOR BOOK
THE UNGUIDETHE ROUTE OF SENSES IN SÃO PAULO
At Mercado Municipal you will find from plain normal vegetables to exotic fruits, weird spices and strange meat (fancy some crocodile filet?). Some classics are the “pastel de bacalhao” and the “mortadela sandwich”, but we also strongly recommend the juice stalls, where you can combine the fruits and create your own breakfast / lunch / dinner starter.
Pantone 392
Pantone 110Pantone 032Pantone 397
Pantone 222Pantone 159
Pantone 370
46 47 THE UNGUIDECOLOR BOOK
THE UNGUIDETHE ROUTE OF SENSES IN SÃO PAULO
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Pantone 371Pantone 304
Pantone 191
Pantone 369
Pantone 709
48 49 THE UNGUIDECOLOR BOOK
THE UNGUIDETHE ROUTE OF SENSES IN SÃO PAULO
OSLOMAGINARY
And that you are about to view Oslo through very strange glasses: your creativity. Relax yourself to relate to the stories we will tell.
A CITY IN RED
WHAT IS OSLO FOR YOU?
PERSONALSIGHTSEEING
TOCKHOLMYNDROME
If you are misguided you evi-dently need to be un-guided. Beware. In the late 50s there was this French Dude – Guy Debord – who created a method of un-guiding, on similar assumptions. Most citizens move around in fixed routes: the num-ber of places they stop, during a nor-mal day, can be counted on one hand (two, at most). They have their own worries – you know, lots of ins, lots of outs, lots of what have-yous.
In short, we tend to move in closed circles. Debord’s idea was that to break habits we need rules. Otherwise we fall back into the sing-song of our everyday groove. We bring our worries
Ph
oto
: Kick
i (CC
)
1110 THE UNGUIDESTOCKHOLM SYNDROME
THE UNGUIDESTOCKHOLM SYNDROME
5x70m2 – StudenteneS SommerutStilling identityThe exhibition held at DogA in May 2009 used over 3000 cardboard boxes. In a co-creation with the architecture company Fantastic Norway and the institution, the communication was based on the language usually found in these objects. The logo, based on barcodes so commonly found in these boxes, included the 5 schools in the exhibition. It was in the stickers applied to the boxes and name tags.
Category: Exhibition design, Identity
Client: DogA, Oslo
year: 2009
mari SvenningSen photographyThe photographer wanted a logo that related to photography. The camera display was used as a graphic reference to create the initials of her name.
Category: Identity
Client: Mari Svenningsen
year: 2009
a dollS’S houSeThe fanzine is a personal project together with the photographer Hilde Holta-Lysel, the illustrator Esra Roise, and the journalist Astri Barballa. Printed in newspaper paper, the issue zero is about the new do-it-yourself culture and was launched late august 2009.
Category: Editorial design
Client: Self-published
year: 2009
p
cv
eduCation.Master degree.2007 – 2009Kunsthøgskolen i Oslo [oslo national academy of arts]
Created, designed and Published the magazine “the unguide” about experimental traveling
. Post-graduation [Latu-Sensu] .2003 – 2004Faculdade de Belas Artes de São Paulo[São Paulo School of Fine Arts]Post-Graduation course and monograph on Graphic Design
Wrote the article “Books that Changed the World - of Graphic Design” as a result of the post graduation course held in São Paulo School of Fine Arts.
. Graduation [Bachelor degree] .1999 – 2002Escola Superior de Propaganda e Marketing[College of Marketing and Advertisement]Bachelor in Advertisement
.Extracurricular courses. 2004Attendee at Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D [Brazilian Congress of Design Research and Development - R&D] 2009Presenter at Pecha Kucha / Ikea about The Unguide project.
2009Guest lecturer at BAS - Bergen Arkitekt Skole - with “design basics” workshop
Professional exPerienCeSince 2002 working as a freelance designer.
. Tiber A.S. [Oslo].Dec 2008 – April 2009
Part-time graphic designer for all sorts of design materials made for the company’s clients.
. Studio8 Design [London].Apr 2008
One month Working with several magazine projects, signage and book covers.
. Tempi A.S. [Oslo].Dec 2007
Freelance graphic designer for packaging and promotional materials
. Capricho Magazine [São Paulo] .Jan 2006 - Mar 2007
Working as a Senior Designer at the biggest magazine in Brazil for teenagers from 14-19 years old. The job includes, besides designing the pages, also photo production, budget management and others.
. JungleDrums Magazine and Record Magazine (London, UK) .Jan 2005 - Dec 2005Art Director
Worked designing the pages and advertisements part-time at JungleDrums, a bilingual magazine for Brazilians and people interested in Brazilian culture. Also, Record Magazine (a tv schedule mag), was published and I was responsible for creating the whole graphic project.
. MalvernHouse English School (London, UK).Mar 2005 - Nov 2005Art Director
At their house agency I was responsible for creating, producing and coordinating the printing process of all the promotional materials (course catalogs, brochures, posters etc).
.
Rex Design [São Paulo] .Aug 2003 - Nov 2004:Senior Graphic Designer
Rex is one of the most important design offices in Brazil, working with several clients, including Motorola and Unilever. Working at their editorial branch, mainly designing their books, catalogs and some promotional materials.
. La Fabbrica do Brasil [São Paulo] .Jan 2001 - Aug 2003Art Director
Creating, producing and coordinating the printing process of educational materials (folders, teacher books, presentations) for clients like Fiat, Nestlé, Philips and Tim.
languagesEnglish. proficientPortuguese. proficientSpanish. proficientNorwegian. intermediate
