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1© GfK May 14, 2018 | RegioGraph 2018
RegioGraph 2018Deeper market insights
2© GfK May 14, 2018 | RegioGraph 2018
Award-winning geomarketing software
© GfK | www.gfk.com/geomarketing | Screenshot created with RegioGraph
Visualize company data on maps
Import all standard data formats
Create presentations using customized map layouts
Spot complex regional trends and relationships
Display data and maps on your preferred end device
3© GfK May 14, 2018 | RegioGraph 2018
Drag and drop your data into a map. Highlight your customers according to factors such asturnover, assigned representative and regional affiliation.
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Import your company data into maps
customerlocation byindustry
industry Aindustry Bindustry Cindustry Dindustry Findustry Eindustry Findustry Gindustry Hindustry I
4© GfK May 14, 2018 | RegioGraph 2018
It’s easy to import, analyze and visualize data in RegioGraph. Display your data sources on maps for deep insights into your operations.
Analyze large quantities of data
5© GfK May 14, 2018 | RegioGraph 2018
RegioGraph includes detailed data on potential for inhabitants, households and purchasingpower. Use these insights to find new sales opportunities.
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Pinpoint new turnover potential
Purchasing power index in German-speaking regionDeviation from average per postcode
below average
average (Germany/Austria/Switzerland)
above average
6© GfK May 14, 2018 | RegioGraph 2018
Compare your turnover with the available market potential. RegioGraph’s portfolio analysis indicates the correct action for each of your active regions.
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Identify your strong and weak regions
7© GfK May 14, 2018 | RegioGraph 2018
RegioGraph displays your sales territories and automatically aggregates turnover and customer data for each region. Charts offer added insights.
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Analyze your existing sales territories
business site
Outside sales force regions
customersof which are key accounts
city 1,000 – 5,000,000inhabitants
city 500, – 1,000,000inhabitantscity 100, – 500,000inhabitantscity 50, – 100,000inhabitantscity 20, – 50,000inhabitants
Schiffer regionturnover: €103,319
Müller regionFriedel region
turnover: €91,610
Mast regionturnover: €160,290
Oetjen regionturnover: €55,204
Kramer regionturnover: €60,537
8© GfK May 14, 2018 | RegioGraph 2018
Optimize your sales territories
RegioGraph puts your sales territories under the microscope and allows you to optimize according to your chosen criteria, such as workload and accessibility
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Generate new territories according to number of customers according to accessibility according to potential, etc.
Optimize territories split and merge territories according to your criteria optimize territories according to accessibility, sales
potential, etc.
Restructure territoriesWhen restructuring territories, RegioGraph automaticallyadjusts customer assignments and aggregated turnovervalues.
sales member
customer inquiriesinside sales (qtr.)
custom-ers key accounts turnover (qtr.) inhabitants households purchasing
power €
9© GfK May 14, 2018 | RegioGraph 2018
RegioGraph Strategy includes street segment-level GfK data on end consumers or D&B address data on business potential
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Locate your target group
Business potential in Braunschweig
Location analysis of businesses:
electrical workpainting, wallpapering, decorating
Company size (by turnover):small company
mid-sized company
large company
Number of households
Per-capita purchasing power
below average
average
above average
10© GfK May 14, 2018 | RegioGraph 2018
Analyze and evaluate your catchment areas according to driving distance, driving time and competitor influences
© GfK | www.gfk.com/geomarketing | Map created with RegioGraph
Analyze your branch network
By driving distanceinhabitants: 2,351,124households: 1,247,840purchasing power: €48,675 mil.per-capita purchasing power: €20,703
project location
competitor
By driving timeinhabitants: 1,787,103households: 952,463purchasing power: €36,678 mil.per-capita purchasing power: €20,524
project location
competitor
Modeled (based on competitors)inhabitants: 882,603households: 475,475purchasing power: €18,531 mil.per-capita purchasing power: € 20,995
project location
competitor
11© GfK May 14, 2018 | RegioGraph 2018
Create eye-catching reports in RegioGraph Strategy for individual locations or an entire branch network
© GfK | www.gfk.com/geomarketing | Report created with RegioGraph
Extract concrete results and insight from your data
Create a comprehensivereport for a single location oran entire branch network.
Edit the results in RegioGraph or export
them as a PDF.
Market share zones around Westerstr. 34
Potential [retail purchasing power €] by distance to Westerstr.
Branch network overview
Table of contents
Branch network analysis
12© GfK May 14, 2018 | RegioGraph 2018
RegioGraph – New features
RegioGraph 2018 and later:
Custom-calculation of driving zonesCreate and display driving zone sizes based on
the properties of individual locations
Assignment and display of key accountsUse table assignments to link sites not located in
the assigned region
Auto-grouping of attributesHighlight the most important traits
and mark the rest as “other”
Improved usability & performanceGet faster results thanks to a more intuitive interface
Table design viewLink and manipulate tables more easily
Option to use online mapsPlan with integrated Bing maps and aerial imagery
Location network optimizationCreate an optimal location network
Grid insertionWork with granular data using a grid layer
RegioGraph 2017 and later:
Expanded table design viewZoom the view area and create links
via column values
13© GfK May 14, 2018 | RegioGraph 2018
Analysis Planning Strategy
Import data of all standard formats
Export data (tables, graphics, HTML documents, presentations, PDFs, printing)
Visualize data on maps (numerous display options)
Comprehensive cartographic foundation (such as postcodes, municipalities and street networks)
Access online maps (Bing)**; unlimited street-level geocoding, IP geocoder
Automatically plan, optimize and evaluate sales territories
Carry out driving-time and street-based calculations and analyses
Create reports with maps, charts and tables
Evaluate locations using models – e.g., for optimizing location networks or analyzing potential using a Huff gravity model
Create navigable, online maps using a Web Viewer feature
Get integrated street segment-level data: either data on end consumers or business potential; street-level analyses optional
from €750* from €2,000* from €3,750*
Comparison of RegioGraph versionsFeatures & pricing
Save 50% when you orderRegioGraph as a subscription!
*All prices are for single-user (in-house) licenses purchased for a three-year subscription period; excludes VAT. . **Usage license applies for 12 months or until the next update. GfK GeoMarketing's licensing conditions and general terms and conditions apply (www.gfk-geomarketing.com/licences).
14© GfK May 14, 2018 | RegioGraph 2018
Questions?
GfK GeoMarketing GmbH | Werner-von-Siemens-Str. 9Building 6508 | 76646 Bruchsal | Germany
Contact us at T +49 7251 9295 200or visit regiograph.gfk.com.