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ReflectionA Presentation by Violet
July 2011
ContentContent
Review of BriefNight Event Concept
1st Concept2nd Concept
GroundBreakingTimelines
Cost Estimates
Review of BriefNight Event Concept
1st Concept2nd Concept
GroundBreakingTimelines
Cost Estimates
Ground Breaking CeremonyTo officially start construction of the “Reflection By Greg Norman” Villas.
Construction SiteJuly 27 (AM)
Greg Norman Cocktail Party
A gala night event for VIP, Shareholders and Potential
Buyers to meet with Greg Norman.
Ballroom at 5-Star HotelJuly 26 (TBC)
Review of BriefReview of Brief
To create the awareness in and drive attention of high net-worth and
affluent individuals in Vietnam through the launch the prestigious branded
residential project “Reflection by Greg Norman” by SDI & Southern Cross
Developments.
Objectives
To create awareness of one of 7 Greg Norman’s best golf course under construction in the world, the Saigon Golf Course, through Greg Norman’s Captain picks for the 2011 Presidents Cup to be announced from Saigon Golf Country Club & Residences in HCMC, Vietnam.
Creative Approach
Define and align positive meaning associations of the word “Reflection” in event theme: concept, program and setup.
draw inspiration from nature’s unique way of
reflecting beauty, elegance and
perfection.
Nature’s Perfection Reflection Mirrors
Elements of Deep Thinking
Manifestation/resultMental concentration
Intellectual DesignArtistic Expressions
1 2
First Concept
Night Event
Nature’s Perfection
A celebration of
Nature’s Perfection draws inspiration from the
harmonic images of water, titanium, glass, and
greeneries.
Setup will make use of reflection of dramatic lights, artwork and
reflections on water enveloped by a dome - like structure. Symmetrical.
Usage of at least 2 elements of Nature in Design. Think: Iron Man
House.
Program will adapt visuals of flow of water, panoramic screen on stage -
mimicking Nature’s Four Seasons of Change and Rebirth.
Reflection by Greg Norman
Nature’s Perfection
Invitations
Guests Reception
Near Pool
Gates and Wall Edifice
PhotoWall
Welcome Drink
Projection Audiovisual Showcase
Opening AVP (Water Projection/ Projection
Wall / Pool)
Poolside
Hosts Entrance and Welcome
SDI Representative Talk about Reflection
Partnership & SDI AVP
Reflection Showcase AVP
Greg Norman Speech
Activation of Virtual Showroom
Interactive Showroom Guests
Interaction
Toasting Led by Greg Norman and
Show Choir Led by International Female
Artist
Cocktails
Testimonial of Targets (3 pax) based on brand
positioning
Fairies Dance - Synchronized Swimming ala Cirque Du
Soleil O
Sales Talk & Mingling
Entertainment
Closing and Exit
Souvenir/Memento
Nature’s Perfection
Program Structure
Reflection by Greg Norman
Nature’s Perfection
Invitation
Nature’s Perfection
Design
Night EventChairs &
Table Setup
Night EventTop Vista
Night EventStage Beside the Pool
Night EventStage Beside the Pool
Nature’s Perfection
Welcome Gates & WallsGiant sturdy bamboo stems will welcome guests in front of the hotel and through the
walkways leading to the event location.
Candles, Fireflies Lanterns, big and small, will set the
dramatic mood for the invitees.
Nature’s Perfection
Guests ReceptionNature’s Perfection
Guests ReceptionPGs and PBs to
welcome guests to register
PGs and PBs to welcome guests to
registerFemale guests will be given diamond corsages in the
entrance.
Female guests will be given diamond corsages in the
entrance.
Guests can sit down on a big couch where a professional photographer can capture the
beauty and elegance of the evening-----shining their true unique Reflection.
Nature’s Perfection
PhotoWall
Reflection Logo, SDI Logo will adorn the
sea of blue background and glittering stars.
Nature’s Perfection
Welcome Drink
A Unique Welcome Drink - A True Reflection of
EleganceA Signature Greg
Norman + Reflection welcome drink will be concocted especially
for the event.
A blend of tropical taste, Greg Norman Wine and Local Vietnamese ingredients will kick off the audience’s
mood for what is in store for the night.
Nature’s Perfection
Pool Projection DisplayThe pool will transform to a giant luminous canvass showing glimpse of
being one with nature - via dramatic mix of shapes, colors and movements. An ambient display of colors and technology to set the
mood.
Colorful StarfishesDancing Fishes
Summer Waves
Nature’s Perfection
Opening AVP
Opening AVP highlighting the Reflection Project will be projected on the Water Wall .
POOLS
IDE
A giant water wall will rise from the center of
the pool.
Night EventAwesome Water Extravaganza
Nature’s Perfection
Host Entrance & Welcome
Hosts enter to welcome guests
acknowledge presence of select VIPs
and excite audience about the launch of Reflection
QUỲNH HƯƠNG
One of the most popular MC in Vietnam, impressive with the elegant
and knowledgeable style.
Been the MC in many famous formal and entertaining shows: Thay Loi Muon Noi, Nhip Cau Am Nhac, …
NGUYỄN THỊ HUYỀN
Miss Vietnam 2004. Studied in England in Journal.
Been the MC in formal and charity shows.
Night EventHosts Recommendation
THANH BẠCHThe most popular MC in Vietnam.
Been the MC in many famous formal and entertaining shows: Dancing with the Stars, Miss Vietnam, Mister Vietnam, Not Nhac Vui, Di Tim An So…
ANH QUÂNPopular MC in formal shows
and events. Also the editor in the TV
Station. Fluent in English.
Been the MC in shows: Miss Universe 2008,
Night EventHosts Recommendation
Nature’s Perfection
SDI Talk
SDI Representative enters to talk about the job and the juice of building Reflection. Accompanying images to be
projected onscreen.
Nature’s Perfection
Greg Norman Speech
A very short introduction
Presentation will be shown to introduce
Greg Norman’s brand credentials and achievements.
Greg Norman enters stage and delivers talk
about the project.
Nature’s Perfection
Reflection Showcase AVP
Greg Norman introduces Reflection
Corporate AVPAVP - Separate Brief
Nature’s Perfection
ToastingGreg Norman and
SDI Reps enter stage to lead targets to
celebratory Toasting.
Interactive Showroom Guests
Interaction
3 representatives of targets will be shown in an AVP highlighting the desire and wishes for a project
investment like Reflection.
Nature’s Perfection
Targets’ Testimonials
Structure and content to be finalized.
A water entertainment will
WOW audience with an under-water dance ala Cirque Du Soleil or
Synchronized Swimming.
Nature’s Perfection
Cirque Du Soleil’s O
Nature’s Perfection
Cocktails, Sales Mingling & Entertainment
Cocktail drinks and finger foods will be served to guests.
Entertainment by a group of popular female and male
Vietnamese singers will serve as the
mood setter as Sales People approach the
guests.
QuickTime™ and a decompressor
are needed to see this picture.
Nature’s Perfection
Closing
Hosts enter to thank everyone and repeat key selling points of
Reflection Project.
As audience exits, an appropriate
souvenir/memento will be handover to remind them of the
event.
Second Concept
Night Event
Life’s True Mirrors
Mirror is an object that reflects light or sound in a way that preserves much of its original quality prior to contact with the mirror. Mirrors focus on the ability of each person to mirror inner and outer beauty.
We want to communicate that owning a Reflection
Villa is a Mirror of our targets ‘ status and how
successful they are in life.
A Different Perspective Writings on the Wall
Mirrors are commonly used for personal grooming or admiring oneself (in which
case the archaic term looking-glass is sometimes still used), decoration, and architecture.
The setup will resemble artful arrangement of
mirrors, reflective metals and art installation.
Images of Reflection Villa will be projected on the
surface.
Writing Murals where audience can write and
create art expressions will be installed in lobby and
ballroom walls.
LiFE’s True Mirrors
The whole Ballroom will use a panoramic projection wrapping the all slides of the ballroom with Reflection Villa Interior and images. The whole ballroom is the whole art
canvass.
As guests enter, the will be welcomed with high resolution images of Villa Design Environment
10 Minutes - Images change at determined intervals.
Buzzwords and phrases to be superimposed on the images.“There is more to see, than can ever be seen.”
Elegance. Luxury. Urban Living in the City. (To be finalized)
Night EventTop Vista
Night Event Stage
Night Event Stage
Night EventShowroom
Night EventShowroom
Night EventLobby Mirrors
Night Event360 Projection Mapping
Night Event360 Projection Mapping
Night EventOrchestra + Screen Projection
As music tone downs, images dim to reveal the
Reflection Logo in all screens.
Photoframes containing images of Reflection
artwork create a slideshow --- running from the back of the ballroom
to center stage. 3D Effect.Orchestra music to
accompany animation on screen.
Cutaway shots of VIPs and audience to be
featured onscreen as well.
IMAGES starting point
INTERACTIONstage front
Segue to Broadway Dance Number
Hosts Entrance and Welcome
Hosts enter to welcome guests
acknowledge presence of select VIPs
and prep up audience about the launch of Reflection
SDI CEO TALK
SDI Representative enters to talk about the job and the juice
of building Reflection. Accompanying images to be
projected on 360 screen.
Greg Norman Speech - Inspirations
A very short introduction
Presentation will be shown to introduce
Greg Norman’s brand credentials and achievements.
Greg Norman enters stage and delivers talk
about the project.
Showroom Replica LED Activation byGreg Norman
Depending on how many villa designs to be
featured, Greg Norman will catapult activation of
showroom by hitting a golf ball.
Greg Norman will go center stage behind a projection -
LED backdrop of greeneries.
Greg will try to hit the virtual ball and dodge a perfect
swing. Once a perfect swing is registered, the computer
will signal lighting of the villa showroom at the back or
stage left and right.
Night EventKey Moment Opening the Showroom Display
Night EventKey Moment Opening the Showroom Display
ToastingGreg Norman and SDI Reps enter stage
to lead targets to celebratory Toasting.
Interactive Showroom Guests
Interaction
3 representatives of targets will be shown in an AVP highlighting the desire and wishes for a project investment
like Reflection.Structure and content
to be finalized.
What is your True Reflection? Testimonials
Song & Dance Number by Popular Foreign Artist
OPTIONS
Celine DionJennifer Lopez
Beyonce
Perform 3 songsrelated about Reflection
CocktailsSales Talk &
MinglingEntertainment
Closing and ExitSouvenir/Memento
Program Summary
Vu and Hanh, please summarize the timing and program flow for 2 options.