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reel ive foot fourteen CAMPAIGN DIRECTOR PRODUCTION COMPANY LOCATION BUILD TYPE ELECTROLUX-NIMBLE GREG RAMSEY CURIOUS PICTURES NEW YORK STAGE BUILD watch reeL REEL
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five f
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een
reel
elec
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These boards inspired by “big beauty” car spots needed creative solutions. I designed a set in which we created a matte painting for the wide shot. Due to the challenging budget, we used an architectural renderer I had hired for many non-film projects. The solution: mini sets were built and propped. A 3 wall set was built with stair element for the living room, and a 2 wall set was created for the “highway” run on a stripped roadway carpet.
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
ELECTROLUX-NIMBLE
GREG RAMSEY
CURIOUS PICTURES
NEW YORK
STAGE BUILD
REEL
4 a.m. Shoot Day. I awoke to 5” of snow covering Park Avenue. Made it to the location to find the Lever house freight elevator was out of order. The sets had to be cut into several pieces on 53rD Street and reassembled. The backstory makes me especially appreciate this spot.
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
RICOh
JUAN DELCAN
SPONTANEOUS COMBUSTION
NEW YORK
SET BUILD
ricoH
REEL
sHow
time s
How
open
erThis is an homage to the “Think Pink” set from the glamourous 1957 movie Funny Face starring Audrey Hepburn and Fred Astaire. It was a great opportunity to reinterpret a set I love for Showtime.
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
ShOWTIME ShOW OPENER “A SWELL GIRLS GUIDE TO ThE MOvIES”
JUAN DELCAN
SPONTANEOUS COMBUSTION
NEW YORK
STAGE BUILD
REEL
Home
Good
sCAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
hOMEGOODS-NOW YOU CAN
EDUARDO NAMMOUR
FREEMARKET FILMS
MIAMI
SET BUILD
This is Ed’s cut. These spots were shot on location and propped sourcing an indescribable amount of HomeGoods product gathered over 8 weeks from every HomeGoods store in Florida. The final vignette design required a 10,000 sq. ft. warehouse for storage management.
REEL
lexu
s
Four states and the Bahamas. Plus, David’s 50th birthday celebration.“Cinematic Immunity” is the only way to describe a Cornell shoot and it’s full on.
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
LEXUS
DAvID CORNELL
hEADqUARTERS
NEW YORK, CONNECTICUT, RhODE & LONG ISLAND & ThE BAhAMAS
REEL
sci-f
i
Each spot required computer graphics.Inspired by the film The Cell, Channel I.D.(s) were created resulting in 6 strange surreal/identities. Despite the challenging budget, we decided on a set build solution to deliver the creative vision.
REEL
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
SCI-FI
ROhITASh RAO
CURIOUS PICTURES
NEW YORK
SET BUILD
psA-
cHicA
Go pu
blic
scHo
ols
War Zone alla junkyard with a lot of tractors moving heavy metal around. We started with an empty lot with a good view of downtown Chicago. Good, but “not so clean” fun, for a good cause.
REEL
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
PSA-ChICAGO PUBLIC SChOOLS
JOAO DANIEL
SELF MADE ShADE
ChICAGO
LOCATION BUILD
JoHn
son’s
bAb
y sHA
mpoo
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
JOhNSON’S BABY ShAMPOO
BRETT FROOMER
RADICAL MEDIA
NEW YORK
STAGE BUILD
REEL
I was inspired by 1930’s architecture for this family bathroom. Beveled tiles gave the walls a textural depth to set the scene for this tender moment with a child.
morG
An st
Anle
y
REEL
The White House interior: built and dressed in 3 days. recreating the Oval Office involved heavy research, with an eye to TV’s The West Wing and films like The American President.
CAMPAIGN
DIRECTOR
DIRECTOR OF PhOTOGRAPhY
PRODUCTION COMPANY
LOCATION
BUILD TYPE
MORGAN STANLEY - ELECTION NIGhT
SAM CIARAMITARO
ANDRzEJ SEKULA
KABOOM
ChICAGO
STAGE BUILD
cHicA
Go tr
ibune
12+ locations were used for this visual tour around Chicago.
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
ChICAGO TRIBUNE
BOB PURMAN
MOXIE PICTURES
ChICAGO
LOCATION SET BUILT
REEL
scHic
k - in
tuiti
on
CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
The assignment: build 6 authentic looking American bathrooms in Prague. American shower heads in the newly established Czech republic ? My Chicago decorator caught a flight and brought in a bag full. Beautiful tile: flown in from Italy. The hero/primary shower wall was designed to emulate the lines of a new Schick razor.
SChICK - INTUITION
MARK TIEDEMANN
GRANDE LARGE, INC.
PRAGUE
STAGE BUILD
REEL
pepp
eridG
e fAr
ms CAMPAIGN
DIRECTOR
PRODUCTION COMPANY
LOCATION
BUILD TYPE
Goal: A Test Kitchen with a heart. Solution: a touch of an authentic french bakery with painted brick walls and well worn props combined with industrial kitchen supplies.
PEPPERIDGE FARMS
RAYMOND BARK
GARTNER FILM
NEW YORK
STAGE LOCATION
REEL
reelfiv
e foo
t fou
rtee
nANGELA hOWARD
ART DIRECTION
PRODUCTION DESIGN