Reebok and adidas

By Kiki schutrum & Liz lorence

Entrepreneur

• The entrepreneur is Adolf Dassler• Adolf Dassler was a passionate athelete and

been around sports his whole life. • Adolf Dassler was inspired by a single idea

when he made his first shoes in 1920, at the age of 20. His vision was to provide every athlete with the best footwear for his respective discipline.

• He was called Adi and his last name is Dassler hence the name Adidas!

How he got started!

• Adolf Dassler focused his work on the classic disciplines of track and field.

• In the mid 1930s Adolf Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.

Products!!

• Athletic/running shoes!

• sportswear!

• Clothes, such as shirts, pants socks, undies!

• Yoga apparel!

• And an expanding product line of sports gear!

Employment

• As of 2009 the Reebok/adidas company employs 39,600 people.

Philanthropy

• Adidas' business practices/ethics and commitment to worker welfare have been scrutinized and often criticized

• Give free shoes to people in Africa. (soles for souls!)

GROWTH

• Adi and Rudolf Dassler were brothers running the same business but then they split and rudy’s company later became puma.

• As of today adidas is a multinational corporation and a major provider in sportswear.

challenges

• In the U.S Nike is adidas’s major competitor in in shoes and sportswear.

• When Adolf's son died the company was going through hard economic times and Bernard Taipe bought out the business and outsourced its workers to china

Today!

• As of today it is a multinational corporation, which is still expanding.

• It is a public corporation. • In 2005, Adidas introduced the Adidas 1, the first

ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning