Red Tag News Publications Association

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What is Red Tag?

A not-for-profit association Sole purpose: improving the delivery of

time-value publications 35 years old Full Members are the publishers of time-

value publications Associate Membership open to other

publishers, printers, alternate delivery companies and others interested in the delivery of publications

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What does Red Tag do?

Forum for interchange of ideas Roundtables and meetings at NPF Monthly newsletter Flash email reports Consultation/problem solving Testified at rate cases Representation at MTAC Delivery Monitoring

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Who are the publication members? In 1971

started by three publishers who were concerned with the deterioration of delivery of their weekly publications.

In 2006 64 publications 20 million readers served 830 million pieces of periodicals class

mail Renewal forms and invoices account for

another 100+ million pieces of first class and standard mail each year

Newsweek 3,200,413 WeeklyU.S. News & World Report 2,021,485 WeeklyESPN The Magazine 1,858,879 Bi- WeeklyUS Weekly 1,674,267 WeeklyGolf Digest 1,564,885 MonthlyRolling Stone 1,315,634 Bi- WeeklyThe Economist 1,038,522 WeeklyBusiness Week 985,030 WeeklyThe Sporting News 713,158 WeeklyMen's J ournal 675,452 MonthlySoap Opera Digest 496,358 WeeklyINFORMATIONWEEK 440,000 WeeklyThe New York Magazine 427,825 WeeklyAutoWeek 355,687 WeeklyTHE WEEK 351,960 WeeklySoap Opera Weekly 220,385 WeeklyInfoWorld 220,021 WeeklyGolf World 202,317 WeeklyNurseWeek, California 200,000 Bi- WeeklyComputerworld 180,050 Weekly

Network World 170,072 WeeklyMonthly Prescribing Reference 163,914 MonthlyGolfweek 161,540 WeeklyElectronic Engineering Times 150,000 WeeklyThe Advocate 120,341 Bi- WeeklyNurseWeek, Mountain West 120,000 Bi- WeeklyComputer Reseller News 117,000 WeeklyNurseWeek, South Central 110,883 Bi- WeeklyNurseWeek Midwest/Heartland Edition 110,000 Semi- MonthlyAviation Week 96,546 WeeklyChronicle of Higher Education 83,416 WeeklyAutomotive News 79,236 WeeklyModern Healthcare 71,275 WeeklyAdvertising Age 59,703 WeeklyInvestment News 59,072 Weekly

Christian Science Monitor 53,203 DailyWaste News 51,516 Bi- WeeklyCrain's Chicago Business 50,392 WeeklyBusiness Insurance 45,188 WeeklyWomens Wear Daily (WWD) 44,493 Daily

Travel Weekly (Monday) 44,029 WeeklyRCR Wireless News 43,509 WeeklyVideo Bus 38,931 WeeklyWireless Week 37,824 Bi- WeeklyVariety 35,197 WeeklyTelevision Week 35,112 WeeklySN (Supermarket News) 33,965 WeeklyTravelage- West 26,011 Bi- WeeklyPlate 24,263 Semi- MonthlyBroadcasting & Cable 23,794 WeeklyPublishers Weekly 23,432 WeeklyHome Accents Today 21,250 MonthlyHFN (Home Furnishing News) 20,524 WeeklyFurniture Today 20,373 WeeklyMMT 20,052 MonthlyBillboard 20,012 WeeklyMultichannel News 17,924 WeeklyFN (Footwear News) 17,186 WeeklyDNR (Daily News Record) 15,612 WeeklyPoultry 10,069 Semi- Monthly

PR Week 9,685 WeeklyCarnetec 8,012 Semi- MonthlyHome Textiles Today 7,473 WeeklyTradeshow Week 2,100 Weekly

Total Annual Magazine Copies Delivered 837,717,666

Total Readers All Red Tag Publications 20,616,457

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Broad Representation

Circulations from over 3 million to under 5,000

Dailies, weeklies, bi-weeklies, monthlies

Consumer and business-to-business

Paid and controlled Delivery to home and business

addresses

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Delivery Monitoring

1974 50 monitors reported by postcard monthly reports, 30-60 days later

2006 over 1000 monitors web based monitoring real-time reports Alternative delivery monitoring International monitoring

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Delivery Monitoring

Raw data By monitor By cover date

Analyzed against USPS standards By monitor By entry point and area By destination district By printing plant

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Consolidated reports Comingled data All reporting publications By frequency Available to USPS or, in fact,

anyone % on time by entry point % on time by destination zip and

district Delivery reports by entry point Delivery reports by destination zip

and district

Sample Reportswww.redtag.org

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Public Areawww.redtag.org

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Temporary Password for Newsletter

Username=rtnews

Password=newyear

www.redtag.org

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The future of Red Tag

Further sophistication of monitoring and reporting system

Adding additional monitors to cover all 3 digit zips

Further development of international monitoring

Continue to raise the profile and visibility of time-valued publications

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We’re optimistic about the magazine business Printed magazines will be around

for a long time to come We’re all aware of the competition

from the internet and other electronic media

Need to optimize mail delivery in order to compete

Crucial to both USPS and to our member publications