The Red Roadmasterrsquos US Market Re-cap + Stock Talk trade

11 November 2009 Date Line Hong Kong (SAR) China You can now follow us on Twitter please go to httptwittercomEbelingHefferna and join in Red Alert DJIA at 2009 HIgh Re-cap of the US Stock Market Action for the session ending 10 November 2009 US stocks closed mixed on the day

The DJIA posed a small gain and set a 13 month high

The DJIA gained 2003 pts or 020 to close at 1024697 the SampP 500 lost 007 pt or 001 to close at 109301 and the NAS was minus 298 pts or 014 to end the session at 215108

Shares of Dow component American Express Co rose 16 to US$3968shr after the company said credit card spending increased in October from September in another sign that the worst of the financial crisis may be over for the largest US credit-card company

Monsanto Co shares rose 52 to US$7366shr after the company said it had raised expectations for accelerated launches of new products

American International Group rose 39 to US$3759shr after ratings agency Moodys Investors Service said the insurer will likely be able to repay the governments bailout and much of its preferred equity stake

Shares of online travel agency Pricelinecom jumped 176 to US$20422shr a day after the company reported earnings that beat forecasts

Volume and Breadth Trade was light on the NYSE with 107Bshrs changing hands below last years estimated daily average of 149Bshrs and on the NAS about 201Bshrs traded below last years daily average of 228Bshrs Decliners outnumbered advancers on the NYSE by a ratio of about 3 to 2 and on the NAS about two stocks fell for every one that rose

Stocks to Watch Today Applied Materials Inc (AMAT) Walt Disney Company (DIS) J C Penney Company Inc (JCP) and Kohls Corporation (KSS)

Applied Materials Inc (AMAT) Up-date 2 Last Look July 16 2009

November 11 2009

Paul A Ebeling Jnr Analyst

Today letrsquos look at Applied Materials Inc (AMAT) a worldwide distributor of semiconductor fabrication equipment from a Technical POV The overall indicators after Tuesdayrsquos (November 10 2009) market action are Neutral in the near term Neutral mid-term Neutral and long term Neutral The Recent Candle Stick Analysis is Very Bearish

Chart by httpwwwstocktacom

Latest News and Opinion Applied Materials Acquires Advent Solar httpwwwthestreetcom_yahoostory106248891applied-materials-acquires-advent-solarhtmlcm_ven=YAHOOampcm_cat=FREEampcm_ite=NA

Tuesdayrsquos Market Action Close 1300 + 02 Volume 21517600shrs

There is a Bearish DOJI Star on November 6 and no Gaps open up or down on the Chart the near term resistance is 1312 support at 1285 and the 50 day (EMA) exponential moving average is 1290

This is Applied Materials Inc (AMAT) Applied Materials Inc is a global leader in nanomanufacturing technology solutions with a broad portfolio of innovative equipment service and software products for the fabrication of semiconductor chips flat panel displays solar photovoltaic cells flexible electronics and energy efficient glass

Competitive Landscape

Demand for machinery depends strongly on the health of the US economy and various subsectors such as the construction industry The profitability of individual companies is tied to engineering expertise and efficient production operations Small companies can compete effectively if they produce machinery with unique characteristics The industry is capital-intensive and fairly automated average annual revenue per worker is about US$225000

Industrial Machinery Manufacturing Industry Forecast

The output of US agriculture construction mining oilfield and metalworking machinery as well as special general service and miscellaneous industry machinery is forecast to grow at an annual compounded rate of 4 between 2008 and 2013 Data Sourced December 2008

Applied Materials Inc (HQ)

Chairman President and CEO Michael R Splinter

3050 Bowers Avenue PO Box 58039 Santa Clara CA 95052-8039 Phone 408-727-5555 Fax 408-748-9943 httpwwwappliedmaterialscom

The Walt Disney Company (DIS) Up-date 7 Last Look June 18 2009

November 10 2009

Paul A Ebeling Jnr Analyst

Today letrsquos look at The Walt Disney Company (DIS) Mickeyrsquos World from a Technical POV The overall indicationsafter Tuesdayrsquos (November 10 2009) market action are Bullish in the near term Neutral mid-term Bullish and long term Bullish The recent Candle Stick analysis is Bearish

Chart httpwwwstocktacom

Latest News and Opinion TradingMarkets 7 Stocks You Need to Know for Today httpfinanceyahoocomnewsTradingMarkets-7-Stocks-You-tm-1888602041htmlx=0ampv=1

Tuesdayrsquos Market Action Close 2912 + 12 Volume 16938100shrs

There is a Bearish Harami on November 6 and four Gaps open up between July 15 and November 4 2009 at 23212790 support is 2849 the near term resistance 2987 and the 50 day exponential moving average at 2703

This is The Walt Disney Company (DIS) The King of the Magic Kingdom is a mouse we all know him as Mickey The Walt Disney Company is the worlds 2 media conglomerate 1 is Time Warner (TWX) with assets encompassing movies music publishing television and theme parks Disneyrsquos TV holdings include the ABC TV network + 10 broadcast stations and a portfolio of cable networks including ABC Family AampE Television Networks (37-owned) and ESPN (80) Walt Disney Studios produces films through imprints Walt Disney Pictures Touchstone Pixar and Miramax In addition Walt Disney Parks and Resorts is one of the top theme park operators in the world we all know them as Walt Disney World and Disneyland Resorts Disney competitors are primarily in the Film amp Video industry DIS also competes in the Internet Content Providers Music and Publishing sectors the competition is CBS Corp News Corp and Time Warner

The Competitive Landscape

In the motion picture production and distribution sector consumer spending drives demand The profitability of individual companies depends on creativity marketing and distribution Large companies have the advantages of long term contracts with key actors and directors a permanent staff of technical employees and wide distribution networks Small companies compete by creating marketable movies often for niche audiences on low budgets Although production work is labor-intensive the value of the product results in high average annual industry revenue of US$300000 per employee

The Walt Disney Company (HQ)

Robert A Iger President CEO and Director

500 S Buena Vista St Burbank CA 91521-9722 United States Phone 818-560-1000 Fax 818-560-1930 httpdisneygocom

J C Penney Company Inc (JCP) First Look

November 11 2009

Paul A Ebeling Jnr Analyst

Today letrsquos look at J C Penney Company Inc (JCP) the US Department Store and Catalogue chain from a Technical POV The overall indications after Tuesdayrsquos (November 10 2009) market action are Neutral in the near term Bearish mid-term Neutral and long term Neutral The recent Candle Stick analysis Bullish

Chart by httpwwwstocktacom

Latest News and Opinion Department Stores Become Turnaround Plays httpsecure2thestreetcomcaploginrm_mbp_yho_w-adsjspcm_ven=YAHOOampcm_cat=PREMIUMampcm_ite=003190ampflowid=b4221e84c2ampurl=httpwwwthestreetcomp_yahoormoneyretail10624157html

Tuesdayrsquos Market Action Close 3115 - 09 Volume 4147700shrs

There is a Homing Pigeon on November 6 and one Gap open on July 15 2009 at 27172732 the near term resistance is 3217 support at 3090 and the 50 day (EMA) exponential moving average is 3309

This is J C Penney Company Inc (JCP) the Company through its subsidiary J C Penney Corporation Inc operates a network of department stores in the United States Alaska and Puerto Rico It primarily offers family apparel and footwear accessories fine and fashion jewelry beauty products and home furnishings The companyrsquos department stores also provide styling salon optical portrait photography and custom decorating services The company sells merchandise and services to consumers through its department stores and Internetcatalog channels As of January 31 2009 J C Penney Company operated 1093 JCPenney department stores It also owns and operates four Internetcatalog fulfillment centers and five regional warehouses The company was founded in 1902 and is based in Plano Texas

Competitive Landscape Demand is driven by consumer income and demographics The profitability of individual companies depends on the correct assessment of repayment likelihood and effective collections activities Large companies have an advantage in the ability to manage large portfolios of mortgage auto and credit card loans through sophisticated computer risk modeling Small companies can compete effectively in the cash lending or sales finance segments where a local or neighborhood presence is highly effective The industry is capital-intensive annual revenue per worker is about US$430000 Business Challenges Predatory Lending Regulations - Consumer finance companies need to comply with state regulations against subprime predatory lending practices (high interest rates and fees deceptive advertising and contracts that confuse borrowers) because they often make credit available to consumers with poor or thin credit who may have limited financial sophistication The industry is affected by punitive damages in class action lawsuits from claims of predatory lending or deceptive marketing The industry may be subject to increased state and federal regulations especially about allowable interest rate spreads and add-on products Vulnerability to Economic Slowdowns - Consumer finance companies are more vulnerable to financial losses during economic slowdowns when delinquencies bankruptcies and foreclosures are disproportionately higher for subprime borrowers During the recession of the late 2000s job losses caused delinquencies and foreclosures to skyrocket Lower income consumers the primary customers of finance companies are most likely to have financial difficulties during a recession or periods of high inflation Industries Where J C Penney Company Competes Retail Department Stores(primary) Apparel amp Accessories Retail Nonstore Retail Financial Services Lending J C Penney Company Inc (HQ)

Myron E Ullman III Exec Chairman Chief Exec Officer 6501 Legacy Drive Plano TX 75024 United States Phone 972-431-1000 Fax 972-431-1362 httpwwwjcpenneycom

Myron E Ullman III Exec Chairman Chief Exec Officer 6501 Legacy Drive Plano TX 75024 United States Phone 972-431-1000 Fax 972-431-1362 httpwwwjcpenneycom

Kohls Corporation (KSS) Up-date 1 Last Look October 12 2009 November 11 2009

Paul A Ebeling Jnr Analyst

Today letrsquos look at Kohls Corporation (KSS) the US department store operator from a Technical POV The overall indications after Tuesdayrsquos (November 10 2009) market action are Neutral in the near term Bearish mid-term Neutral and long term Neutral The recent candlestick analysis is Very Bearish

Chart by httpwwwstocktacom

Latest News and Opinion Take Your Position Retail Earnings httpwwwcnbccomid33842709site14081545__source=yahoo|headline|quote|text|amppar=yahoo

Tuesdayrsquos Market Action Close 5636 - 61 Volume 3347500shrs

There is a Bearish Harami on November 10 and two Gaps open up between June 15 and September 3 2009 at 44675217 the near term resistance is 5663 support at 5449 and the 50 day (EMA) exponential moving average is 5628

This is Kohlrsquos Corporation (KSS) The Company operates department stores in the United States Its stores feature private exclusive and national brand apparel footwear accessories soft home products and house wares targeted to middle-income customers As of January 31 2009 it operated 1004 stores located in 48 states The company also offers on-line shopping on its Web site at Kohlscom Kohlrsquos Corporation was founded in 1962 and is headquartered in Menomonee Falls Wisconsin

Competitive Landscape

Personal income and fashion trends drive demand for clothing The profitability of individual companies depends heavily on effective merchandising and marketing Large companies can offer wide selections of clothing and have advantages in purchasing distribution and marketing Small stores can compete by offering unique merchandise targeting a specific demographic providing superior customer service or serving a local market The industry is labor-intensive annual revenue per worker is about US$130000 Business Challenges Demand Depends on the Economy - Consumers buy more clothing when they have more disposable income and the economy is healthy Under recessionary conditions clothing stores sales can slow significantly Economic factors that drive consumer spending including personal income consumer confidence and credit availability affect demand When money is tight consumers often cut discretionary purchases including clothing and accessories Competition from Mass Merchants - The rapid expansion of mass merchants like Wal-Mart and Target has pressured clothing retailers at the lower and middle segments of the market By selling stylish clothes and accessories at low prices mass merchants attract consumers looking for fashion and value Many industry experts credit mass merchants for creating the cheap chic clothing category These stores also offer one-stop shopping by selling other products besides clothes Industries Where Kohls Competes Retail Department Stores (primary) Apparel amp Accessories Retail Cosmetics Beauty Supply amp Perfume Retail Home Furnishings amp Housewares Retail Nonstore Retail

Kohls Corp (HQ)

Kevin Mansell Chairman Chief Exec Officer and President

N 56 W 17000 Ridgewood Drive Menomonee Falls WI 53051 United States Phone 262-703-7000 Fax 262-703-6143

httpwwwkohlscom

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Information contained in the Redroadmaster Stock Talk report will contain ldquoforward looking statementsrdquo as defined under section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934 Subscribers are cautioned not to place undue reliance upon these forward looking statements These forward looking statements are subject to a number of known and unknown risks and uncertainties outside of our control that could cause actual operations or results to differ materially from those anticipated Factors that could affect performance include but are not limited to those factors that are discussed in each profiled companyrsquos most recent reports or registration statements filed with the SEC You should consider these factors in evaluating the forward looking statements included in the report and not place undue reliance upon such statements

Red Roadmaster is committed to providing factual information on the companies that are profiled However we do not provide any assurance as to the accuracy or completeness of the information provided including information regarding a profiled companyrsquos plans or ability to effect any planned or proposed actions We have no first-hand knowledge of any profiled companyrsquos operations and therefore cannot comment on their capabilities intent resources nor experience and we make no attempt to do so Statistical information dollar amounts and market size data was provided by the subject company and related sources which we believe to be reliable

To the fullest extent of the law we will not be liable to any person or entity for the quality accuracy completeness reliability or timeliness of the information provided in this report or for any direct indirect consequential incidental special or punitive damages that may arise out of the use of information we provide to any person or entity (including but not limited to lost profits loss opportunities trading losses and damages that may result from any inaccuracy or incompleteness of this information) We encourage you to invest carefully and read investment information available at the websites of the SEC at httpwwwsecgov and FINRA at httpwwwfinraorg