Red Ribbon ExpressPhase III (2012)

Red Ribbon Express (RRE)

• RRE project conceptualized by Rajiv Gandhi Foundation, is being implemented by NACO as a multi-sectoral project to spread awareness on HIV/AIDS and promote safe behavioral practices.

CoverageIt is a National

Campaign to mainstream the issue of HIV/AIDS through a train.

Looking at the grand success of the Red Ribbon Express Campaign, NACO is planning to launch the third phase of the project across the country. During its third voyage, RRE shall transverse through 163 stations.

In Rajasthan, RRE is scheduled to visit 5 stations.

RRE Districts in Rajasthan

• 15- 16 Jan2012 Sadulpur (Churu) 2 days• 17-18 Jan 12 Hanumangarh 2 days• 19 Jan 12 Bhagat Ki Kothi (Jodhpur) 1 day• 20-21 Jan 12 Jaisalmer 2 days• 23-24 Jan 12 Durgapura (Jaipur) 2 days

•Total stay in Rajasthan : 10 days•Total District cover: 5

Objectives of RRE

The project with primarily focus on rural areas aimed at:

• Dissemination of information regarding primary prevention services;

• Developing an understanding about the disease to reduce stigma & discrimination against People Living with HIV/AIDS ;

• Strengthening people’s knowledge about the measures to be taken to prevent getting HIV/AIDS; and

• Adopting preventive health habits and lifestyle.

RRE Target Group

General population with special focus on youth groups, women, self help group members, adolescents/student community from school & college, PRI members and out of school youth in the community.

Optimizing on the theme of the National Youth Day. This time the renewed focus of the RRE project will be on youth. Special efforts are required to mobilize the adolescents & youth

RRE Coaches• Coach I, HIV/AIDS exhibition,bio-

medical aspects,interactive touch screens & 3-D models

• Coach II, HIV/AIDS exhibition, educational material, support & treatment services associated care

• Coach III, Exhibition Inter-sectoral/mainstreaming approach

(overcoming stigma & discrimination)

Coach IV, NRHM Based Exhibition, H1N1,TB,RCH services

Coach V,

Auditorium cum Conference, Training

RRE Coaches Cont…

Coach VI, Counseling cum Medical Services

RRE Coaches Cont…

Coach VII, Sleeper coach Coach VIII, Office, Dinning cum Pantry

RRE Coaches Cont…

Partners in RRE Campaign

• National AIDS Control Organization, GOI • Rajiv Gandhi Foundation• Medical Department, GoR• NRHM• Indian Railway• UNICEF, UNFPA,JWT• UNDP & UN partners

Platform activities under RRE

Welcome function at Platform

Folk troupe performances at Platform till the stay of RRE .

Various exhibitions on Platform (Condom Promotion, RCH etc.)

Platform activities under RRE

Orientation of DLOs, PRIs, AWWs, SHGs, & police personals etc. at Coach 5.

Counseling & STI treatment at Coach -6

4 Mid Media Vans moves in near by villages with Folk media performances teams.

Inter-sectoral collaboration

• Education : Direction for participation of secondary, senior secondary & college students.

• PRI : Participation of Block level Officials/Sarpanch/Panch in RRE activities (Training , To support the management platform activities & Facilitate Bus caravan during village tour).

• District Youth coordinator (NYK) support for crowd mobilization (Youths ) • Women & Child Department: To ensure the participation of the front line

functionaries( AWW, SAHAYOGINI) including lady supervisors, CDPO & Deputy Directors in encouraging common man to visit the Red Ribbon Express and gain knowledge about the HIV/AIDS,

• Need to support from GRPF, RPF & Police department regarding maintain law and order.

• AIR & DD : News Coverage of the campaign• DFP : Awareness about train during their performances• Medical & Health including NRHM : Overall coordination with RRE programme

during the District visit. ( Deputing ASHA Coordinator, ASHA, Districts IEC Coordinator, MO, Planning & execution of mid media troupes (IEC Buses campaign) & paramedical staff for screening of swine flu, Active Participation in all stages)

Project management structure1- National level:• A national level Project Steering Committee on RRE chaired by Secretary, Health & Family Welfare, and Co-

chaired by Secretary & DG, NACO, Government of India will be constituted with following members:• Secretary General, Rajiv Gandhi Foundation, • Director General Health Services, • Secretary, Railway Board, Ministry of Railways, • Joint Secretary, Rural Development, • Joint Secretary, Women & Child Development, • Joint Secretary, Panchayati Raj, • Joint Secretary, Dept. of School Education & Literacy, Human Resource Development,• Joint Secretary, Social Justice & Empowerment, • Joint Secretary, Youth Affairs & Sports, • Joint Secretary, Information & Broadcasting, • Representative from Nehru Yuvak Kendra Sangathan, • Representative from National Service Scheme, • Representative from National Rural Health Mission, • Country Coordinator, UNAIDS & • Country Representative, UNICEF. • Country Representative, UNFPA

2- State level: RRE Coordinating Committee at state level (in the states scheduled to be covered by RRE).

1. Chairperson - Chief Secretary2. Vice-Chair - Secretary (Health & Family Welfare)3. Convener - PD, SACS4. Members

MD, NRHMRepresentatives of the Departments of Railways, Rural Development, Women & Child Development, Panchayati Raj, Department of School & Higher Education, Youth (NYKS, NSS, NCC, Bharat Scout & Guides), Social Welfare Department District Collector from RRE Districts, State representative from the local Condom Social Marketing organisationRegional Director (Song & Drama Division & Directorate of Field Publicity)

5. State representative from AIR, DDK, PIB

Project management structure

• 3- District Level:Advisory & coordination Committee

• 1. Chairperson: District Collector & Magistrate• 2. Members • CEO of Zila Parishad• Superintendent of Police• District Medical & Health Officer• District Youth Coordinator, NYK• Representative of the Government Departments – Railways, District

Education Officer, District Women & Child Development Officer, PD, DRDA, District Panchayat Officer etc.

• Field Publicity Officer, DFP, Ministry of I & B.

Project management structure

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