Simona Grigalaityte

1

Company

Product

Target Audience

Marketing Consept

Events

Agenda

2

Red Bull company’s history

Dietrich Mateschitz

1984 – “Red Bull” founded

1987 – Started selling

2010 – No.1 energy drink

in the world

3

Red Bull ingredients

Taurine

Glukoronolakton

Caffeine

B – group vitamins

4

Red Bull benefits

Increases performance

Increases concentration

and reaction speed

Improves the emotional

status

Stimulates metabolism

Improves vigilance

5

Red Bull benefits: it’s suitable for everybody

Students

Athletes

Drivers

Even for vegetarians

Upper-level managers

Lower-level managers

Dynamic and active peoples

6

“Red Bull” energy drink does what it says : no lies!

Red Bull benefits: promised effect

7

Wings for

You!

Red Bull benefits: free of

8

Gluten free

Vegan free

Wheat free

Dairy free

Red Bull benefits: Conform all laws

“Red Bull” even conformed in:

Halal

Kosher

9

Red Bull marketing concept

10

Spend 35% of profit to:

Advertising

Athlete sponsorship

Sponsorship for extreme sports

Special events

Red Bull Communication Center

Cultural activities for youths

Red Bull marketing concept: Sales

Off Premise%65

On Premise%35

(market, kiosks…) (cafes, bar’s, hotels, canteens, restaurants…)

11

ADVERTISINGADVERTISING

Red Bull revitalizes body and mind.

““Red Bull Red Bull Gives You WingsGives You Wings!!”!!”

Red Bull marketing concept: Advertising

12

B.A.S.E jumper Felix Baumgartner

F1 & Scuderia Toro Rosso

MotoGP

Austrias soccer team

American professional

soccer league

Red Bull marketing concept: Sponsorship

13

Red Bull marketing concept: Clasiffication

SportsFlugtag, Cliff Diving, X-

Figters, Airrace, Crashed Ice, Soap Box

Race.

CulturalBC-One, Art of the Can, Music, Dance, concerts

and parties.

Special Events

14

Special events

15

Red Bull marketing concept: Cultural

Red Bull Music Academy

Red Bull Illume

Red Bull Art of the Can

16

Red Bull marketing concept: Communication center

Media relationship

Production and Publications

Internet

Editorial News

Corporate Communications

17

18Charge your battery!

19

Don’t hesitate

take Red Bull wings and

fly away from tiredness!