PresentationJune 12th 2013

Recycling clothes for charity

CONTENTS1. OUR CHARITY

2. WHAT WE DO

3. WHAT WE GIVE TO SOCIETY

4. WHY WE DON’T COMPETE WITH THE FASHION INDUSTRY

5. LET’S WORK TOGETHER

OUR CHARITYHelps homeless, addicts and other people with special needsWas founded 100 years agoIs run by 400 employees and 8000 volunteersWorks in the streetsWorks in the mediaCollaboration with local and national political authorities

- We give voice to those, who are seldom heard

WHAT WE DO (2ND HAND MARKET)WE:Have been selling 2nd hand goods

since 1973Run a chain of 240 shops nationwideSold 2nd hand goods for 109,6 mio.

DKK in 2012Provide 10-20 % yearly growth ratesHandled an estimated 5.000 tons of

2nd hand clothes in 2012

WHAT WE GIVE TO SOCIETY

Our sales fund food, shelter aso. for homeless people and others in needWe gear public investments with private fundsWe provide an environmentally safe alternative free of charge

THE ”SAY/DO” DISCREPANCYWhat consumers say and what they actually do:Organic shoppingVolunteeringWork hoursConsumer self image / real actions

-Don’t always trust what the studies say!

Why 2nd hand shopping works: Social and environmental consciousness – PLUS cheap and easy

WHY WE DONT COMPETE WITH FASHION

Roughly 3 groups of customers”Treasure-hunters”Can’t/won’t pay for new goodsPolitical consumers

These groups are not likely to be buying new fashion items at full price

KIRKENS KORSHÆR AND FASHION – LET’S WORK TOGETHER

”Give your old clothes to charity when you buy new””Make room for new clothes in your wardrobe when you go shopping”Social and environmental image for your business while helping homeless