8/4/2019 Recycle Poster 2
2/2
clearly the harder path, they are satisfied that the basis of
their business
proposition is environmentally sound. As Edward tells us with a
wry smile
Through our research we were somewhat surprised to discover that
it is
possible to recycle old aluminium cans back into new cans and be
back
on the shelf within 60 days. As we move towards an
increasinglyrecycling focused society, these quick turnarounds
could be a very good
thing when we look at SUSOs rate of sales in schools today! For
the
environment and for the SUSO business today theres indeed
probably
Nothing better...
oday more than ever recycling, and in particular the recycling
of
aluminium cans, makes sound environmental and economic good
sense. Aluminium cans, unlike many other forms of soft
drinks
packaging, can be melted down and endlessly reused with
absolutely no loss of quality, in what is known as 'closed loop'
recycling.
The term infinitely recyclable was certainly an expression that
caught
the attention at SUSO when they were selecting their
packaging.
Aluminium (of the type found in a SUSO can) has been recycled
in
the UK since the early twentieth century and the process has
long been
considered part of the natural life-cycle of the metal. Today it
is entirelyquantifiable that recycling cans requires 95% less
energy than primary
production. So the more we recycle the more efficient we
become.
Added to which recycling cans saves up to 97% on emissions
(every tonne
of aluminium cans recycled saves 10 tonnes of equivalent CO2) -
each
can recycled substantially reducing the environmental footprint
of the
next can. So to be clear an increased recycling rate actually
reduces the
size of the carbon footprint. Accepting that current market
conditions
dictate that in the foreseeable future it is likely that SUSO
cans will come
from primary aluminium (given a shortage of recycled metal
sources
today) the overwhelming long term recyclability of metal was
instrumen-
tal in the end choice of SUSO format. However, although a
logical choice
from an environmental perspective the team at SUSO have always
been
fully aware of the extra challenge a canned SUSO has to address
in theUK market place, particularly in and around schools. There is
a history.
Fizzy? Cant be good for me. In a can? Just like all the rest Im
sure,
full of added sugar and additives, no thank you. This is the
kind of
response SUSO occasionally faces when introducing its brand.
A
response born in large part by the format. Of course when they
opted to
go with cans they were aware of the history and impending
challenge to
be overcome. It is here, when engaging customers and consumers,
in
the face of any caterer or teacher scepticism, that their NO
CANT DO
attitude is most required to educate and inform around the
better for you
credentials of SUSO and the unique role of the drink in
schools.
Edward Hauck, Head of the Education Channel at SUSO tells us
We
were always aware of the legacy attached to traditional
carbonates as once
sold in cans in schools and the potential barrier to purchase
that this
might represent for SUSO in terms of securing early listings.
However, wechallenge ourselves to engage our customers and the
decision makers in
schools in debate around the relative merits of what we offer
and Im
pleased to say the logic of our decisions does on balance
convince people
that SUSO is the right choice as a refreshing better for you
fizzy drink, an
inspirational brand and a piece of environmentally friendly
packaging.
It really is about taking the time to talk our customers around
our
thinking and our motivations and our recent results in this
regard suggest
were delivering an overall relevance and desirability in
SUSO.
To support its roll out in schools SUSO do provide branded
recycling
bins with an onus on helping schools educate the youth against
littering
and in favour of recycling. At the heart of the business there
is a clear
commitment to looking at environmentally supportive initiatives
as part
of their wider development plans. Today, despite having taken
what is
SOLD IN A 250ML ALUMINIUM CAN, SUSO IS 100% FRUIT JUICE,
CARBONATED.NO ADDITIVES. NONE. NOTHING.
16 EDUCATION TODAY MAY 2009
NOTHING BETTER TO RECYCLE?
T
Energy, Waste and Recycling
