- 1. Welcome to theRecruitment Summit 2012
2. Recruitment SummitState of Enrollment at WSU 3. Freshman
Enrollment, 1998-2012 4. Diversity Freshman Enrollment, 1998-2012
5. Diversity Freshman Enrollment, 1998-2012 6. Residency
Characteristics,Fall 2012 Freshman Enrollment 7. Retention and
Graduation Rates 8. Enrollment Challenges Washington State
UniversitySample Aid PackagesLOW INCOME HIGH NEED (LIHN)Student
received maximum Pell, SNG, and Institutional up to equityIn
general, represents family of 4, $40,000 State Median Family Income
(50% MFI)2010-2011 2011-20122012-2013Tuition&Fees
94881079812,300TotalCOA23630 2493827302 MaximumGrant13367
1493012,500Loans(Stafford/Perkins/PLUS) 10263
1000814802%ofGrants/Tuition&Fees 140%138% 101%%ofGrants/COA56%
59%46% 9. Enrollment Challenges Washington State UniversitySample
Aid PackagesLOW-UPPER MIDDLE INCOME (LUMI)Student received some or
no Pell, SNG, was within equity, and Cougar CommittedIn general,
represents family of 4, $42,500-$57,750 State Median Family Income
(51-70% MFI)2010-2011 2011-2012 2012-2013Tuition&Fees 948810798
12300TotalCOA23630 24938 27302 MaximumGrant948810798 12300Loan
14142 14140 15002%ofGrants/Tuition&Fees
100%100%100%%ofGrants/COA40% 43% 45% 10. Enrollment
ChallengesTuition % Covered by UAA/CAA 46.6% $8592 11. Enrollment
Challenges
Increasingcosts,decliningfinancialaid,increasingfinancialneed
DeclineinWAhighschoolstudents(2010-2014)(WICHE)
DeclineinWAstudentswhoenrollfull-timeinfour-yearschoolsrightaftergraduation
(NationalCenterforEducationStatistics/SeattleTimes)
Highmobility(out-of-statecollege)ofWAstudents(CollegeBoard)
Nationalaveragedistancetocollege:51miles(ACT)
52%oftopchoicecollegeislessthan1hourfromhome(TeensTalk)
PerceptionofWSU:academicquality;locationofPullman;partyreputation(ArtandScienceGroup)
12. Enrollment Opportunities Non-residentandinternational
Stateswithincreasinghighschoolgraduates(AZ,UT,NV,ID)
Stateswithincreasingcompetitionforcollegeadmission(CA)
IncreasemarketshareofWAhighschoolgraduates Increasediversity
Increasetransferstudents Increasevisitstocampus
Utilizenewtechnologiestoprovidefurtherreach
Expandandpersonalizecommunications 13. Enrollment
Challenges/OpportunitiesWICHE,2008:http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf
14. Enrollment
Challenges/OpportunitiesWICHE,2008:http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf
15. Enrollment
Challenges/OpportunitiesWICHE,2008:http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf
16. Recruitment SummitData that drives our strategic decisions 17.
Analyzing Data YielddataInitial/Allsources:1. SATorACT2.
MyCollegeOptions3. Cappex4. Inquiryform5. Zinch6. Collegefairs7.
Campusvisits8. Admissionsapplication Campusvisitsurveyresults
Campusvisityield HSvisitandcollegefairresults 18. Analyzing Data
NationalClearinghouselostmarket
CollegeBoardEnrollmentPlanningService(EPS)
CollegeBoard/ACTresearchreports WICHE EMASdatabase
WSUOfficeofInstitutionalResearch OBIEEzzusisdashboard RapidInsight
19. Recruitment SummitNational survey results and trends
inadmissions/recruitment 20. TeensTALK Report STAMATS, 2012 21.
TeensTALK Report HeavyusersofTV,onlinevideo,andplayingcomputergames
79%watchTVinfreetime 72%playvideosandcomputergamesinfreetime
Nearlyallteenshavecellphones,withnearly38%claimingtheywillupgradetoaniPhonewithinsixmonths
Sendanaveragebetween600-1000textmessagesamonthSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
22. TeensTALK
ReportSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
23. TeensTALK
ReportSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
24. TeensTALK
ReportSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
25. TeensTALK
ReportSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
26. TeensTALK
ReportSTAMATS,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
27. Enrollment Management Trends ReportACT, 2012 28. Enrollment
Management Trends Report StateofWashington,2012graduatingclass:
13,929HSgraduates(about21%)tooktheACT;56%SAT
From2007-2012,thenumberofACTtest-takersincreasedby33.5%,whilethenumberofgraduateshasdecreasedbyabout4%ACT,2012:http://www.act.org/newsroom/data/2011/states/washington.html
29. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
30. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
31. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
32. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
33. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
34. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
35. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
36. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
37. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
38. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
39. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
40. Enrollment Management Trends
ReportACT,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
41. Mobile/Electronic Expectations SurveyNoel-Levitz, 2012 42.
Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
43. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
44. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
45. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
46. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
47. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
48. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
49. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
50. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
51. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
52. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
53. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
54. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
55. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
56. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
57. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
58. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
59. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
60. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
61. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
62. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
63. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
64. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
65. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
66. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
67. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
68. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
69. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
70. Mobile Expectations
SurveyNoel-Levitz,2012:http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
71. Mobile Expectations Survey
46%ofstudentswilllookatcollegeFacebookpagesmorethanonce
50%likeacollegeFacebookpagesopostsappearontheirwall
83%willviewtheFacebookpageofacollegetheyareconsideringNoel-Levitz,2012:http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdf
72. Mobile Expectations Survey Evaluationofcollege
Facebookcontentismixed Needtokeepcontentfresh
andrelevantengagingNoel-Levitz,2012:http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdf
73. TeensTALK Live TeensTALKLiveChicago,2012(archivevideo)
KeyTakeaways: Useuniquematerialsthatstandout
Showcasecareersandresults-orientedstudentstories
Keeptextshortandtothepoint
Personalizemessagingandrelationshipswithstudents
Beauthenticphotos,videos,content
Monitor3rdpartysitestocombatnegativeinformation
CollegeConfidential,CollegeProwler,RateMyProfessorSTAMATS,2012:http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded
74. ParentsTALK Live ParentsTALKLiveChicago,2012(archivevideo)
KeyTakeaways: Muchmorecommunication Deadlines
WhyWSUisuniqueordifferent
Parent-to-parent(current-to-prospective)communication
Alumni-to-parentcommunication Highlightnationalrankings
USNews,PrincetonReview,PetersonsGuideSTAMATS,2012:http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded
75. Social Video Delivers
HowAdvertisersAreUsing(AndNotUsing)VideoonSocialNetworks 76. Social
PlaybookDave Goetz, CZ Strategy, 2012 77. Social Playbook
KeyTakeaways: Socialshouldbeincorporatedintoentiremarketingplan
Itsnotabouttheplatforms Postingconversation
Createfresh,relevantcontentespeciallyweb/print
Recruitcreativewriterscurrentstudents?
Encouragestudent-generatedstories
Createopportunitiesforstudentsorparentstopostsomethingpersonal
WaysthatsayIamunique
Repostcontentthatisspecificallyrelevantandconnectsemotionally(i.e.articleonhowtopayforcollege)
78. Social Playbook Greatconversations Arentabouttheinstitution
Conversationbeginswiththestudent;nottheinstitution 79. Social
PlaybookItsnotabouttheinstitutionsstory,itsabouttheinstitutionlearningtolistenforthestoryofthestudentandhis/herparentandthenconnectthetwo.DaveGoetz,CZ
Strategy 80. Social Playbook Greatconversations
Arentabouttheinstitution
Conversationbeginswiththestudent;nottheinstitution
Areconversational NotjustPRormerelyinformational
Firstperson(I,We);notthird(Today,WSUannounced)
Engagestudentsemotionally Playful,lighthearted,fun
Quirkyphotos,poignantvideos,awarmresponse,anapology,orhumor
Requireconstantattention Actandreact Learnfromwhatdoes/doesntwork
81. Social
PlaybookBeinitiatorsbeactive.Conversationswontjusthappen.WSUmusttakeinitiativeintherelationship.DaveGoetz,CZ
Strategy 82. Recruitment SummitMarketing changes beginning this
fall2012 83. Marketing TeamFall 2012Cheryl Dudley,
Writer/EditorSharon White, Senior Graphic DesignerNate Jacobson,
Web Graphic DesignerNicole Wood, User Experience Manager 84.
University Marketing
SurveyNoel-Levitz,2012:https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011MARKETINGRECRUITINGPRACTICES.pdf
85. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
86. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
87. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
88. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
89. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
90. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
91. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
92. Facebook and Admissions
SurveyVarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
93. FacebookWSU Future Cougars 94. FacebookWSU Future Cougars 95.
WSU on Facebook App
http://www.inigral.com/images/Schools_App_Data_Infographic.jpg 96.
WSU on Facebook App 97. WSU on Facebook App 98. YouTubeWSU
Admissions 99. TwitterWSU Admissions 100. Student BlogThe Coug
Connection 101. InstagramWSU Admissions 102. PinterestWSU
Admissions 103. CollegeWeekLive 104. SCVNGR 105. Cappex 106.
Student Profile Example100s of data points for each student
Studentdataincludes: Name Interest in study outside U.S. Postal
address Did parents attend college? Email addressSports Phone
number Music Date of birthPerforming Arts Gender Leadership
activities Intended area of study Volunteer activities Intended
major Other extracurricular activities Transfer statusMore about
you SAT scores Financial aid importance ACT scores Type of school
preferred Expected Graduation date (2yr/4ry, public/private)
Expected Start dateSchool size preferred High School name Full
time/Part time High School GPA Academic Honors Citizenship 107.
College Message ExampleAppeal to passions and aspirations. Include
links andmedia. 108. Cappex College CenterStudents get introduced
to colleges and add them totheir college list. 109. The Cappex
student experience Sophie Andrea Jordan EnvironmentalBusiness Major
Music Major, Alto Sax Science MajorWants a medium-size private
school Wants a medium-size state or private Undecided about school
size. Wants anin the upper Midwest.school. Looking outside of
Indiana.Ohio school; would consider out of state. Views Women
inViews Midwest-U.S.Views Music Majors Science Campaign: Business
Majors Campaign: Women in Science Program Campaign:Music Majors in
MI, OH, IL, IN Private Michigan students3.2+ GPA, 1400 SAT 3.30
GPA+, 1500+ SAT 3.0+ GPA, 1200+SATYes YesYes Yes YesYesI want to
learn more!I want to learn more! I want to learn more!I want to
learn more!I want to learn more! I want to learn more!Receives a
NextConnect message withReceives a NextConnect message withReceives
a NextConnect message fromlinks to online application. links to
campus videos and events. the music department dean. 110. Zinch
111. Zinch China 112. Recruitment SummitCommunication and messaging
withprospective students 113. Communication Plan
WSUDataandCommunicationPolicies DatastewardJohnFraire
DatacustodiansSallyTexter,SolJensen,WendyPeterson Centralization
CommunicationAudit Committee Coordinatedandconsistentmessage
Mastercommunicationplanforprospectivestudents
FillingapsacademicsWSUExecutivePolicy#8,UniversityDataPolicies:http://public.wsu.edu/~forms/HTML/EPM/EP8_University_Data_Policies.htm
114. Key Messaging Useterminologytheyunderstand
Beoriginalandbeauthentic Emphasizeyourpersonality
Speaktoyouraudienceplaytotheiremotionsandinner-thoughts
Academicsisstill#1
Examplesofhowyourprogramdifferentiatesfromcompetitors
Value/worthofthedegreefocusoncareers/employability Notablerankings
Studentinvolvementandleadershipopportunities
Currentstudent/alumnistoriesandexperiences 115. Email Best
Practices Designformobileusersphones/tablets
Millenialswanttobuildrelationshipsofferadvice Standout Variabledata
Alwaysincludeanactionitembutkeepittoone Shortandsimpletext
Usebulletpointstohighlightcontent Provideadditionalinfoonwebsite
Writemoreinformallylikeyouspeak 116. Where From Here?
Provideanexperienceoptimizedformobileusers
Howdoesitlookondifferentdevices?
Provideengagingcontenttheaudienceislookingfor Studentsandparents
Differentneedsbasedonstage(searchvs.decision)andterm(senior/junior/transfer)
Updatecontentfrequently Easynavigation
Tryusinglivechat,webcams,andtextmessaging Makesocialmediaworthwhile
Leastvaluableformofcontent(atinitialstage)
Domorethanuseasabulletinboard Talkwithstudents,notatthem
Stayactiveandfocusononly2-3platformstobesuccessful(FacebookandYouTube)
117. Where From Here? Parentsrecruitingparents
Morecontentforparentsonwebsite Usabilitytesting
Discussiongroupsatvisitevents Morevideoscurrentstudents
RapidInsightdashboards,predictivemodeling,andforecasting
Partnershipswithexternaldepartmentsforcommunication
CommunicationAuditCommitteeOctober
Morevariablecommunicationsusingprovidedstudentdata 118. Where From
Here? Howareyoutrackingyourweb/socialpresence? Whatareyoutracking?
Whatareyoudoingtoengagewithstudentsonsocialmedia?
Whatarethetoptasksstudentsaretryingtoaccomplishonyourwebsite?
Whatarethekeymessagestheywanttohearorlearnmoreabout?
Whocanyougettohelpyoucompileandsharethesemessages?
Whatareyourcurrentstudentsstoriesandexperiencesthatwillresonatewithprospectivestudentsand/orparents?
Whatmakesyourdepartmentuniqueandcompelling?Howdoyoudifferentiatefromyourcompetition?
WhatisbeingsaidaboutyourdepartmentonpopularsiteslikeCollegeProwler,CollegeConfidentialorRateMyProfessor?Howdoyouplantocombatnegativecomments?
Whatdataarewecollectingthatcanimprovevariablecommunications?
Howcanourofficeassistyourdepartment? 119. Recruitment SummitThanks
for attending!Please complete the online survey thatwell email you
to provide us feedback. 120. Prominent Higher Ed/Marketing
Resources AACRAO AcademicaGroup AcademicImpressions ACT
AmericanMarketingAssociation Art&ScienceGroup
BobJohnsonConsulting CASE CollegeBoard ConnectEDU CZStrategy
Educause eRecruitmentForum HigherEdLive InsideHigherEd IWantMedia
JunGroup MarketingBulletin NACAC
NationalCenterforEducationStatistics Noel-Levitz PewInternet
PrincetonReview Scannell&Kurz,Inc. SEMWorks Sitecore
SocialMediaExaminer STAMATS TargetX TheChronicleofHigherEducation
WICHE 121. Online Resources
ACTEnrollmentManagementTrendsReport,2012:http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf
InigralSchoolsAppInfographic,2012:http://www.inigral.com/images/Schools_App_Data_Infographic.jpg
JunGroupSocialVideo,2011:http://jungroup.com/infographic2011/
Noel-LevitzE-ExpectationsandMobileTrends,2012:http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdfhttp://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275
Noel-LevitzE-RecruitingPracticesandTrends,2012:https://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012%20E-Recruiting%20Practices%20Report.pdf?
code=94256108201270
Noel-LevitzMarketingandRecruitingPractices,2011:https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011MARKETINGRECRUITINGPRACTICES.pdf
ParentsTALKLive,2012:http://www.youtube.com/watch?v=DWf3t-rWPyU&feature=player_embedded
STAMATS2012IntegratedMarketingConferencepresentations:http://www.stamats.com/SIM12/
TeensTALKLive,2012:http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded
TeensTALKResearch,2012:http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf
VarsityOutreach,2012:http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf
