Reasearch Final 01

8/12/2019 Reasearch Final 01

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Research Methodology Page 1

Smt. K.G. Mittal Institute Of Management

Information Technology & Research

A project on

Research Methodology

Submitted to: - Prof. Annie Joseph

Submitted By:-Mr.Akash Rajendra Bang

Roll No:-28

MMS -1 (Sem-II)


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INDEX

Sr.No. Content Page.

No.

1 Executive summary 3

2 Research Methodology 5

3 Introduction to company 7

4 Company Product 11

5 Data Analysis 12

6 Statistical Test 24

7 Observation and Conclusion 26

8 Suggestion 27

9 Questionnaires 28


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Executive Summary

The aim of marketing is to meet and satisfy the needs and wants of

the customers. India has long-term potential to become a significant vehicle

market. It has huge population of nearly one billion people (of which 150-250

million are middle class), and a current vehicle population of 3.5 million

(equivalent to only 3.4 cars per 1000 people).In spite of numerous market

deterrents, the Indian automotive market has become the focus of attention as

several major auto manufacturers have announced large capital

investment plans to be carried out in the near future.

Prior to the early 90s there were only four car companies

manufacturing and selling cars in India. Foreign investment was effectively

banned and foreign technology transfers were subject to government approvals.

By 1993 the Indian government relicensed the Indian car industry, which eased

other foreign auto manufactures entry into the market first under joint

partnerships, then wholly owned subsidiaries. Currently, India is in the midst of

an economic-recovery where vehicle sales rose 47 percent to73, 000 units in

March 2000, up from 49,410 units in March 1999.

The Indian passenger car industry has grown more than ten times

in the last ten years with sales increasing to more than four-lack vehicle. Now a

days due to change in trends in the automobiles the market scenario is changing

on a rapid phase so the same case in the auto accessory market .People are more concern about good looks of the car and other features and

facilities. The huge demand in accessory market too, many of the car users go

for after market up gradation.


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Project Title:-

A study on Customers Attitude towards small cars of MARUTI

UDYOG LTD.

Keywords:-

Attitude Of customers towards Small Maruti Cars, Research about Maruti

SuzukisCar.

Objectives:-

1)To study the Customer attitude towards small cars and brand of MarutiUdyog Ltd.

2)The project helps to know organization improvement and quality ofservices.

3)To know the overall performance of Maruti Udyog Ltd.4)From this project we will come to know the satisfaction level of customer

using Maruti cars.

Problem Define

The research project starts with the clearly defining and understanding the

problem. Here, the research project is on the analysis of consumer

behaviour towards Newspaper.


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Scope of Study:-

This present area of study is proposed to highlight the

customers attitudes towards small cars of Maruti Udyog Ltd. Limited to Sangli

city.

Research Period:-

Reasearch work is carries out for 2 Weeks .


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Introduction Of Company:-

Maruti Suzuki India Limited (MSIL, formerly known as Maruti

Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti

Suzuki has been the leader of the Indian car market for over two and a half

decades. The company has two manufacturing facilities located at Gurgaon

and Manesar, south of New Delhi, India. Both the facilities have a combined

capability to produce over a 1.5 million (1,500,000) vehicles annually. The

company plans to expand its manufacturing capacity to 1.75 million by

2013.

The Company offers 15 brands and over 150 variants

ranging from people's car Maruti 800 to the latest Life Utility Vehicle,

Ertiga. The portfolio includes Maruti 800, Alto, Alto K10, A-star, Estilo,WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara,

Gypsy and Ertiga. In an environment friendly initiative, in August 2010

Maruti Suzuki introduced factory fitted CNG option on 5 models across

vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. With

this Maruti Suzuki became the first company in India to introduce factory

fitted CNG vehicles.


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In terms of number of cars produced and sold, the

Company is the largest subsidiary of Suzuki Motor Corporation.

Cumulatively, the Company has produced over 10 million vehicles since the

roll out of its first vehicle on 14thDecember, 1983.

Maruti Suzuki is the only Indian Company to have crossed

the 10 million sales mark since its inception. In 2011-12, the company sold

over 1.13 million vehicles including 1, 27,379 units of exports. The

Company employs over 9000 people (as on 31st March, 2012). Maruti

Suzuki's sales and service network is the largest among car manufacturers in

India. The Company has been rated first in customer satisfaction in the JD

Power survey for 12 consecutive years. Besides serving the Indian market,

Maruti Suzuki also exports cars to several countries in Europe, Asia, Latin

America, Africa and Oceania.

Maruti Suzuki's revenue over the years:-

(Rs. in Millions)

Year Net Sales Year Net Sales

2006-07

2007-08

2008-09

1,45,922

1,78,603

2,03,583

2009-10

2010-11

2011-12

3,01,198

3,58,490

3,47,059

The company is listed on Bombay Stock Exchange and National Stock

Exchange.


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Company Profile:-

Board of Directors

Mr. R. C. Bhargava Mr. Shinzo Nakanishi

(Chairman) (Managing Director and CEO)

Mr. Amal Ganguli Mr. Keiichi Asai

(Director) Director & Managing

Executive

Officer

(Engineering)
http://www.marutisuzuki.com/board-of-directors-bhargava.aspxhttp://www.marutisuzuki.com/board-of-directors-bhargava.aspxhttp://www.marutisuzuki.com/board-of-directors-shinzo.aspxhttp://www.marutisuzuki.com/board-of-directors-shinzo.aspxhttp://www.marutisuzuki.com/board-of-directors-amal.aspxhttp://www.marutisuzuki.com/board-of-directors-amal.aspxhttp://www.marutisuzuki.com/board-of-directors-keiichi.aspxhttp://www.marutisuzuki.com/board-of-directors-keiichi.aspxhttp://www.marutisuzuki.com/board-of-directors-keiichi.aspxhttp://www.marutisuzuki.com/board-of-directors-amal.aspxhttp://www.marutisuzuki.com/board-of-directors-shinzo.aspxhttp://www.marutisuzuki.com/board-of-directors-bhargava.aspx


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Ms. Pallavi Shroff Mr. Kazuhiko Ayabe

(Director) Director and Managing

Executive

Officer (Supply

Chain)

Awards and recognition :

The Brand Trust Reportpublished by Trust Research Advisory

has ranked Maruti Suzuki in the seventh position in 2011 and the sixth position

in 2012 among the brands researched in India.

Blue bytes News, a news research agency, rated Maruti Suzuki

as India's Most Reputed Car Company in their Reputation Benchmark Study

conducted for the Auto (Cars) Sector which launched in April 2012.
http://www.marutisuzuki.com/board-of-directors-pallavi.aspxhttp://www.marutisuzuki.com/board-of-directors-pallavi.aspxhttp://www.marutisuzuki.com/board-of-directors-Ayabe.aspxhttp://www.marutisuzuki.com/board-of-directors-Ayabe.aspxhttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://www.marutisuzuki.com/board-of-directors-Ayabe.aspxhttp://www.marutisuzuki.com/board-of-directors-pallavi.aspxhttp://www.marutisuzuki.com/board-of-directors-pallavi.aspx


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Companys product:

Suzuki Splash Maruti Suzuki Swift

DZire

Suzuki SX4 7thGeneration Suzuki Alto

Red Bull Maruti Suzuki Swift Maruti Gypsy
http://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Wagahmps_(85).JPGhttp://en.wikipedia.org/wiki/File:Maruti_Swift_RedBULL.pnghttp://en.wikipedia.org/wiki/File:Suzuki_Alto_2008_001.JPGhttp://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_Dzire.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Suzuki_Splash


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Data Analysis

Q.1 would you like to buy a small car or you have a small car?

Interpretation:

According to study Most of the respondent says that they are

having their Car.

Q.2 Which small car?

Interpretation:

A survey Says that the maximum people is having A Swift car, which have new

features. Now a days Maruti 800 is not preferred by the company.

32%

61%

7%

Like To Buy

Have

NO

5%

15%5%

35%

28%

12%Maruti 800

Zen

Wagon R

Swift

Alto


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3. Reason to prefer small car?

No. Of Customer Percentage Of CustomerAverage 32 53

Maintanance 15 25

Low Cost 6 10

Resale Value 7 12

Total 60 100

Interpretation:-

From above table & chart it is clear that most people choose small

car because of average. And second preferences given for the maintenance. It is

also found that the small cars are mostly preferred for local and travelling. Thecustomers trend of buying a car due to its low cost has changed as it is clear

from the above chart.

53%

25%

10%12%

Average

Maintainance

Low Cost

Resel Valu


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4. Why did you choose Maruti car?

No. Of Customer Percentage Of

CustomerBudget 18 30

Good Will 20 33

After Sale Service 12 20

Specific Car 10 17

Total 60 100

Interpretation:-

From the above table & chart it is clear that customer choose

maruti car because of good will of the company. The chart also represents more

people prefer the MARUTI-SUZUKI cars considering their some specific cars

because of their features and other aspects. The important aspect of choosing a

car is also the budget.

30%

33%

20%

17%

Budjet

Good will of Company

After Sales Services

Specific Car/Feature


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5. Which model do you have?

No. Of Customer Percentage Of Customer

Basic 13 11Standard 21 42

Top 26 47

Total 60 100

Interpretation:-

From the above table & chart it is clear that most of customers

have the top model of that specific car as compared to standard and basic model.

13

21

26

0 5 10 15 20 25 30

Basic

Standard

Top


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6. Your experience about company service?

No. Of Customer Percentage Of CustomerGood 45 75

Bad 2 22

Average 12 3

Total 121 100

Interpretation:-

From the above table & chart it is clear that customers experience

about companys after sales service is good. Some people are agree with

Company sevice

75%

3%

22%

Good

Bad

Average


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7. Is the small car comfortable?

No. Of Customer Percentage Of CustomerYes 55 92

No 5 8

Total 60 100

Interpretation:-

From above table & chart it is clear that mostly customers are

comfortable with their small car.

92%

8%

Yes

No


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Q.8. Is the small car suitable for long rout journey?


Yes 34 63

No 6 27

Some 20 10

Total 123 100

Interpretation:-

From the above table & chart it is clear that many customers prefer

their small car for long route journey.

63%

27%

10%

Yes

No

Some


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Q.9 Which fuel car will you prefer to have?


Petrol 38 64Diesel 16 25

Gas 6 11

Total 60 100

Interpretation:-

From above table & chart it is clear that many of customers prefer

petrol for their small car. Here, more improvements should be made in DIESEL

and GAS-KIT cars so that their sale increases.

64%

25%

11%

Sales

Petrol

Diesel

Gas-Kit


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Q.10 Are you satisfied with your car?


Fully 41 68Average 14 23

Not Satisfied 5 9

Total 60 100

Interpretation:-

From above table & chart it is clear that mostly customers are

satisfied with their small car. But, about 30% of the people are not fully

satisfied which cannot be ignored.

68%

23%

9%

Fully

Average

Not Satisfied


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Demo Graphics

1. Age

2. Gender

0

5

10

15

20

25

15to25 25to35 35to45 45and above

Age

0 5 10 15 20 25 30 35 40 45

Male

Female

41

2.5

Gender


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3.Occupation

3. Income

60%

27%

5%8%

0%

Occupation

Service

Business

Housewife

Student

Others

0 5 10 15 20 25 30

0to2lac

2to4lac

4to6lac

6lac And Above

0

11

21

28

Income


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1.

T-TEST

/TESTVAL=0

/MISSING=ANALYSIS

/VARIABLES=Q.4 Q14

/CRITERIA=CI(.9500).

T-Test

One-Sample Statistics

N Mean Std. Deviation Std. Error Mean

Reason 59 1.81 1.042 .136

Occupication 59 1.63 .927 .121

One-Sample Test

Test Value = 0

t df Sig. (2-tailed) Mean Difference

95% Confidence Interval of the Difference

Lower Upper

Reason 13.371 58 .000 1.814 1.54 2.09

Occupication 13.488 58 .000 1.627 1.39 1.87


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2.

/VARIABLES=Q.4 Q9

/PRINT=SPEARMAN TWOTAIL NOSIG

/MISSING=PAIRWISE.

Spearmans Test

Correlations

Why did you choose Type of Fueal

Spearman's rho Why did you choose Correlation Coefficient 1.000 -.275*

Sig. (2-tailed) . .035

N 59 59

Type of Fueal Correlation Coefficient -.275* 1.000

Sig. (2-tailed) .035 .

N 59 59

*. Correlation is significant at the 0.05 level (2-tailed).


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Observations And Suggestions:-

Conclusion:-

From the research here we can come to the

conclusion that currently the small car industry in India is dominated

by maruti Suzuki cars.

Key finding which emerged for this study is that

swift and alto is the most preferred in this city and Rits is the least

preferred car among the consumer. This study reveals that the

customer choose this maruti cars because its give average and also

buy the cars of goodwill of company. Customer is fully satisfied from

the brand. Majority of the customer preferred the patrol car.

Customers are satisfied with cars. Study reveals that price is also one

of the most important criteria in the selection of car.

Findings:

Most of the customer have swift car of maruti brand. Majority of customer preferred petrol cars and buy the car because of the

brand.

They are fully satisfied with their cars.


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Appendix:-

Customers Attitude towards small cars of MARUTI

UDYOG LTD.

1. Would you like to buy a small car or you have a small car? Like to buy Have No

2. Which small car? Maruti 800 Zen Wagon R Swift Alto Others __________

3. Reason to prefer small car? Average Maintenance Low cost Resale value

4.

Why did you choose Maruti car? Budget Good will of company After sale service Specific car/ feature

5. Which model do you have? Basic Standard Top

6. Your experience about company service? Good Bad Average

7. Is the small car comfortable? Yes No

8. Is the small car suitable for long rout journey? Yes No Some


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9. Which fuel car will you prefer to have? Petrol Diesel Gas-kit

10. Are you satisfied with your car? Fully Average Not satisfied

11. What are the future improvements you expect in Maruti_Suzuki cars? Features Price Average Maintenance

DEMOGRAPHIC1. Age

15-25 25-35 35-45 45& above

2. Gender: Male Female

3. Occupation: Service Business Housewife Student Other (pls specify)_____________.

4. Income: 0 to 200,000 200,001 to 400,000 400,001 to 600,000 600,000 to

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Reasearch Final 01