The RealityThe RealityMore than 90% of organizations

report errors in their contact data.1 40% of leads contain bad data.2

LOST REVENUE

54%

DECREASE INCUSTOMER SATISFACTION 3

67% IN EXTRA COSTS

72%

This includes

and can lead toand can lead to

The pay offThe implementation of a data quality initiative can lead to a

20-40% increase in sales.And, a 40-50% reduction in a

company’s IT budget.13

DUPLICATEDATA

MISSINGINFORMATION

INACCURATEINFORMATION

OUTDATEDDATA

It’s Going to Cost You

The Cost of Fixing ONE Data Record:

On the way in

After it’s in your system If it’s never corrected

is the most challenging obstacle to lead generation success.5

50% of marketing campaign respondents DO NOT give valid contact information.6

Areas impacted by bad data include:

35% of marketers say

“lack of data quality/list resources”

“lack of data quality/list resources”

MARKETING LEADGENERATION

CUSTOMER RELATIONSHIPS

7

66% 54%

DATA DOESN’T LAstData decays at an average rate of 2% per month. So, expect 25-30% of your data to go bad every year.4

11

1010 100100

Bad data can actually cost your businessBad data can actually cost your business

MORE than just revenueMORE than just revenueIt can lead to damaged credibility/reputation, risk of failure

for marketing automation initiatives and more.

A bad lead list is actually 60% more costly than a good lead list when accounting for lost credibility, lowered email sender scores,

duplicate data and possibly annoying customers.12

Make your lead data error issues a thing of the past. DiscoverOrg’s data quality solutions have built-in algorithms that instantaneously turn

bad leads into viable customer opportunities.

60 5data fields categories

emails direct mail phoneFailed email and address validation issues translate into more than $2.5 million in wasted media spend, with average B2B

lead prices at over $50.8

The average company wastes $180,000 per year simply on direct mail

that does not reach the intended recipient because of inaccurate data.9

Fewer than 40% of prospects provide accurate phone numbers10 while B2B

industry sales calls are estimated to cost anywhere from $200-$400 per call.11

The Real Cost$ of

Organizations rely on their data for everything, from lead generation to marketing campaigns to sales conversions.

So, when data goes “bad,” it can result in not only a loss of revenue but a waste of sales and marketing initiatives. You might as well wave

goodbye to your time, your resources and new opportunities.

References: 1. “Global Research report: Making your data work for you,” Experian Data Quality, January 2014. 2. “Integrate Indices: Data Quality – B2B Tech Industry,” Integrate, January 2015. 3. “Achieving Business Success through a Commitment to High Quality Data,” The Data Warehousing Institute, 2002.4. “Annual B2B Marketing Data Benchmark Report,” Dun & Bradstreet NetProspex, 2015.5. Lead Generation Strategy Research Summary Report, Ascend2, November 2014.6. Knowledge Storm and MarketingSherpa Survey, April 2007.7. Assessing the Impact of Dirty Data on Sales & Marketing Performance,” A Demand Gen Report, June 28, 2013. 8. “Integrate Indices: Data Quality – B2B Tech Industry,” Integrate, January 2015.9. “The Hidden Costs of Poor Data Management”, Dynamic Markets, Sept. 2006.10. Knowledge Storm and MarketingSherpa Survey, April 2007.11. “Secrets to Successfully Integrating Fragmented B2B Data,” Allant Group, Inc., 2014. 12. “The Truth About Lead Lists: Why They Lead to Bad Marketing, and How You Can Avoid Them,” Radius blog, April 24, 2014. 13. “Better Data. Smarter Decisions. Greater Revenue: Learn to Maximize Growth with Marketing Data,” Data Mentors, LLC, March, 2014.

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