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Readership
Newspapers appeal to different reader demographics
Younger (18-34)
Older (35+)
C2DE ABC1All
Newspapers
Source: NRS
Online readers have different profiles to the print versions
All Newspapers
Younger (18-34)
Older (35+)
C2DE ABC1
Source: UKOM
Oct 06-Sept 07* Oct 11-Sept 12
Newsbrand Monthly ReadershipMillions
Total Monthly Reach40.2m
Total Monthly Reach41.3m
2.4m additional reach
13.9m(online total)
Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) *NRS print only Oct 06-Sept07 (No UKOM data available pre 2010)
38.9m(print total)
Financ
ial T
imes
/ft.c
om
The D
aily
Telegr
aph/
teleg
raph
.co.
uk
The G
uard
ian/g
uard
ian.c
o.uk
The In
depe
nden
t/ind
epen
dent
.co.
uk
The T
imes
/thet
imes
.co.
uk
Daily
Expre
ss/e
xpre
ss.c
o.uk
Daily
/dail
ymail
.co.
uk
Daily
Mirr
or/m
irror
.co.
uk
The S
un/th
esun
.co.
uk/th
esco
ttish
sun.
co.u
k
Lond
on E
v. S
tand
ard/
stan
dard
.co.
uk
Met
ro/m
etro
.co.
uk0
1000
2000
3000
4000
5000
6000
7000
8000
Web additional
Print only
Figures show % increase of
print and online vs print
5
Daily newsbrand readership (Print & Online) 000s
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
339
7,341
3,193
5,146
1,2931,341
664
1,5821,897
1,624
3,722
+19%
+3%
+5%
+4%
+19%
+2%+2%
+31%
+49%
+36%
+4%
Financ
ial T
imes
/ft.c
om
The D
aily
Telegr
aph/
teleg
raph
.co.
uk
The G
uard
ian/g
uard
ian.c
o.uk
The In
depe
nden
t/ind
epen
dent
.co.
uk
The T
imes
/thet
imes
.co.
uk
Daily
Expre
ss/e
xpre
ss.c
o.uk
Daily
/dail
ymail
.co.
uk
Daily
Mirr
or/m
irror
.co.
uk
The S
un/th
esun
.co.
uk/th
esco
ttish
sun.
co.u
k
Lond
on E
v. S
tand
ard/
stan
dard
.co.
uk
Met
ro/m
etro
.co.
uk0
2000
4000
6000
8000
10000
12000
14000
Web additional
Print only
Figures show % increase of
print and online vs print
6
Weekly newsbrand readership (Print & Online) 000s
1,158
13,130
6,647
10,508
2,6583,254
2,187
4,5394,572
3,644
8,116
+24%
+5%
+9%
+6%
+29%
+5%+4%
+51%
+76%+73%
+6%
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
Financ
ial T
imes
/ft.c
om
The D
aily
Telegr
aph/
teleg
raph
.co.
uk
The G
uard
ian/g
uard
ian.c
o.uk
The In
depe
nden
t/ind
epen
dent
.co.
uk
The T
imes
/thet
imes
.co.
uk
Daily
Expre
ss/e
xpre
ss.c
o.uk
Daily
/dail
ymail
.co.
uk
Daily
Mirr
or/m
irror
.co.
uk
The S
un/th
esun
.co.
uk/th
esco
ttish
sun.
co.u
k
Lond
on E
v. S
tand
ard/
stan
dard
.co.
uk
Met
ro/m
etro
.co.
uk0
4000
8000
12000
16000
20000
Web additional
Print only
Figures show % increase of
print and online vs print
7
Monthly newsbrand readership (Print & Online) 000s
2,343
17,315
10,353
16,559
4,324
5,4684,952
8,9608,880
5,439
12,131
+44%
+10%
+16%
+21%
+45%
+11%
+6%
+67%
+109%+115%
+11%
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
Adults
21.5m
35.4m
41.3m
Daily Weekly Monthly
(43%)
(70%)
(82%)
Total Newsbrand Reach Print & Online - millions, % of all adults
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
15-24 25-34 35-44 45-54 55-64 65+
35.4%39.5% 38.0% 39.9%
47.4%
53.2%
65.1%69.3% 69.4% 70.2%
72.6% 73.3%
80.3% 82.0% 83.7% 82.9% 83.3%79.4%
Daily Weekly Monthly
9
% Readership by age
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
Men Women
47%39%
74%67%
85%79%
Daily Weekly Monthly
10
% Readership by gender
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
11
% Readership by social grade
ABC1 C2DE
44% 41%
72%67%
85%78%
Daily Weekly Monthly
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
Full ti
me
(30+
hou
rs p
er w
eek)
Full o
r par
t-tim
e
Retire
d fro
m fu
ll-tim
e job
44% 41%53%
74% 71% 74%86% 84% 86%Daily Weekly Monthly
12
% Readership by working status
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12
