FRANCHISE EXPERTS ARE

BLOWINGAWAY COMPETITORS

THESE FRANCHISE EXPERTS ARE BLOWING AWAYCOMPETITORS

Steve Vicario (L) and Fred Vicario (R) have capitalized on the hair extension and blow dry phenomenon.

Former MAACO Executive, Spa Developer Growing Brand

A new concept in hair care has made its way to the U.S., growing what has become a $40 billion a year global hair salon industry. Cherry Blow Dry Bar is an expanding franchise that provides blow-outs, hair extensions and makeup services for a perfectly finished look.

Owners and franchise experts Steve Vicario and Fred Vicario, bought the U.S. rights to the pop-ular Australian chain and are reinventing it to meet Americans’ growing demand for quality hair care while also providing a business oppor-tunity to entrepreneurs interested in the boom-ing industry.

Offering blowouts for hair of any length for $35, hair extensions starting at $395 and a member-ship program starting at $59 for two blowouts with a membership for unlimited blowouts avail-able, Cherry Blow Dry Bar is making a new name for itself in an industry that has taken off since 2010. Aimed at creating chic styles in an elegant yet classic blowout-bar setting, it’s targeted to any woman looking for beautiful hair, no longer needing to be justified by a special occasion.

“Cherry Blow Dry Bar is taking what used to be considered a luxury and turning it into an af-fordable way to maintain one’s hair style, far more frequently than would be possible at pric-ier salons,” said Cherry Blow Dry Bar President Fred Vicario, who, along with brother Steve, was inspired to take over a franchise concept they determined ripe for growth. “Our focus is going

to be on creating the perfect membership model for the industry.”

“The way the blow dry industry is today, most busi-nesses can’t keep up with the demand,” said Fred

Vicario. “Cherry Blow Dry Bar meets that demand, but what makes our concept unique is that it does so by providing blowouts, which most women ex-pect to be sold for a premium. Ours are at a price that that’s far more reasonable than most compet-itors, a cost that allows women to have their hair done often. Many of our clients come two to three times a week.”

Each possessing years of franchising experience, brothers Fred Vicario and Steve Vicario saw a lot of promise in Cherry Blow Dry Bar. Formerly an exec-utive at Maaco for 20 years, Fred Vicario grew that franchise from 300 units to 550 units during his tenure. He was also a Goddard School franchisee for 15 years, and, along with Steve, a regional developer for Hand & Stone Massage and Facial Spa that they grew by more than 30 locations. The Vicario brothers knew a good business opportunity when they saw it.

“We saw a similar blowout concept in California and were intrigued by the potential,” said SteveVicario. “We came upon Cherry Blow Dry Bar and liked what we saw. We became regional develop-ers in 2014, initially signed up to cover Pennsyl-vania, New Jersey and Delaware. But after nego-tiations with the previous owner it became clear

2015 Annual Report 3

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that under our leadership, we could truly grow the brand not only regionally, but beyond.”

Recognizing areas in the system that could be improved, the brothers took over the franchise and began to leverage their business acumen and contacts immediately.

“Our successful experience with Hand & Stone gave us the confidence that we knew what needed to be done to turn this system around,” said Steve Vicario. “We hired our Direc-tor of Education and Operations,

MariLynne Cosmillo, to provide a level of training to help franchisees succeed out of the gate. MariLynne has been in the hair care and blowout industry for over 10 years and quickly focused on the key issues we needed to solve.”

With eight locations currently in operation throughout California, Florida, New Jersey, Tennessee and Virginia, and several new franchises in the pipeline, the new owners of Cherry Blow Dry Bar see big growth for the system. Within the next five years they aim to add an additional 200 fran-chised locations to the mix. Given their background, Steve Vicario believes that goal is readily attainable.

“Steve and I already had our own ventures before coming to Cherry Blow Dry Bar, so we wouldn’t have come aboard had we not seen something special in it,” said Steve Vicario. “Cherry has the right concept and has a core set of principles we really believed in. With the changes we’ve made, the qual-ity styling we provide and the additional services we hope to soon offer, Cherry has a bright future ahead.”

Headquartered in Cherry Hills, NJ, Cherry Blow Dry Bar was tak-en over by two of its regional developers, brothers Fred Vicario and Steve Vicario in 2014, franchise ex-perts who recognized huge growth potential for the system. Making a name in what is a $40 billion per year global hair salon industry, Cherry Blow Dry Bar is aggressively expanding, aiming to add 200 franchisees by 2020. Cherry Blow Dry Bar has loca-tions in California, Florida, New Jersey, Tennessee and Virginia.

For more information about a Cherry Blow Dry Bar franchise, visit cherryblowdrybar.com/franchise.

Interested in owning a Cherry Blow Dry Bar

franchise contact us at:Address:

1415 Marlton Pike East, Suite 100Cherry Hill, NJ 08034

Tel : 215-530-8142cherryblowdrybar.com/franchise

Email: Fred@cherryblowdrybar.com