ReachingReachingJAMESON IRISH WHISKYJAMESON IRISH WHISKYBest Customer ProspectsBest Customer ProspectsIn the New York MarketIn the New York Market

Presented by:Andrew Smith

National AdvertisingTHE ONION

New York, NY

Nearly ALL of The Onion’s Readers are Over the Age of 21…Legal Drinking Age.Nearly ALL of The Onion’s Readers are Over the Age of 21…Legal Drinking Age.

Source: The Media Audit Feb-Mar 2007

The Onion Dramatically Outperforms the Market in Reaching The Onion Dramatically Outperforms the Market in Reaching Frequent Consumers of AlcoholFrequent Consumers of Alcohol

The Onion Dramatically Outperforms the Market in Reaching The Onion Dramatically Outperforms the Market in Reaching Customers of Bars & Night Clubs Where Liquor is Consumed.Customers of Bars & Night Clubs Where Liquor is Consumed.

The Onion Delivers High Income Adults of Legal Drinking Age…The Onion Delivers High Income Adults of Legal Drinking Age…Who Can Easily Afford Premium LiquorWho Can Easily Afford Premium Liquor

The Onion Outperforms in Delivering High Income Lifestyles.The Onion Outperforms in Delivering High Income Lifestyles.

The Onion Reaches 688,700 Adults of Legal Drinking Age.The Onion Reaches 688,700 Adults of Legal Drinking Age.

The Onion Reaches 331,700 Adults of Legal Drinking AgeThe Onion Reaches 331,700 Adults of Legal Drinking AgeWho are Frequent Consumers of AlcoholWho are Frequent Consumers of Alcohol

The Onion is the Most Efficient in Reaching The Onion is the Most Efficient in Reaching New York’s Best Prospects for Jameson Irish WhiskeyNew York’s Best Prospects for Jameson Irish Whiskey