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Media Kit 2019
Reaching aftermarket parts and service
professionals
July 2018Finding the right strategy for your sales team. April 2018
The Brand War: Are premium aftermarket brands under siege?
January 20182017 Distributor of the Year award presented at HDAW.
July 20182018 Distributor of the Year Finalists announced. September 2018
Cybersecurity for your business.
2019 Truck Parts & Service Media Kit 3
What’s your win? It’s one of the most important questions we ask our clients. These pages showcase the aftermarket’s best-in-class channels, data and tools, but it’s your needs that drive planning and activate the value of what we have to offer.
Truck Parts & Service, the aftermarket standard bearer for nearly six decades, reaches your audience on several platforms. RigDig® provides business intelligence and vehicle data to better inform decisions. Professional Services integrates RigDig® with your CRM or marketing automation to improve strategy and execution. And our digital marketing group can micro-target prospects down to equipment or brands used.
We’ve made it our mission to anticipate what our clients might need, such as finding new ways to target, engage prospects, optimize lead generation and, with the acquisition of Smart Rhino Labs, support post-campaign needs.
But our greatest value is the ability to develop customized plans based on your pain points, specific target and what you define as your “win.” What’s your win?
Scott Miller, SVP of Sales, Randall-Reilly
Table of Contents
The Randall-Reilly Trucking Audience .......4
Aftermarket Overview .....................................5
Truck Parts & Service Audience Overview ...........................................6
The Deepest Bench Strength in Trucking .........................................7
Move Prospects From Consideration to Purchase .......................8-9
The Power of Data in Digital Marketing ......................................10-11
2019 Editorial Calendar.................................12
2019 Print Production Schedule + Rates ............................................13
Truck Parts & Service Staff ....................14-15
4
The Randall-Reilly Trucking AudienceWhether your objective is lead generation, account growth or retention,
our proprietary RigDig® database provides the largest audience and insights available anywhere.
7.1MMTOTAL B2B CONTACTS
658.8KFLEET
CONTACTS
639.1KUNIQUE DRIVER
APPLICANTS
514.2KOWNER-OPERATOR
CONTACTS
360.8KOWNER-OPERATOR
EMAILS
69.2KPARTS/SERVICE
CONTACTS
16.2KDEALER
CONTACTS
1.7MMTRUCKING CONTACTS
*Audience data powered by RigDig® Business Intelligence and Driver Applicant Database
2019 Truck Parts & Service Media Kit 5
Aftermarket OverviewThe Randall-Reilly Trucking Audience
Source: 2016 Truck Parts & Service Reader ProfileSource: Mackay & Company
U.S. Aftermarket Parts demand will see steady increases over the next couple of years.
2018 2019 2020
U.S. Aftermarket Parts Demand (Class 6-8 Trailers) Projected Valuation
$30.8Billions
$31.6Billions
$32.8Billions
Fleets, owner-operators, dealers, and other repair facilities, rely on the independent aftermarket for their parts and service needs:
Parts Customers
Service Customers
Owner-operators/fleets with less than 10 trucks 79% 79%
Fleets operating 10 to 25 trucks 61% 54%
Fleets operating 26 to 50 trucks 48% 40%
Fleets operating 51 to 100 trucks 42% 34%
Fleets operating 101 to 250 trucks 34% 26%
Fleets operating 251 to 500 trucks 26% 24%
Fleets operating more than 500 trucks 26% 24%
Truck dealers 34% 16%
Other repair facilities 50% 35%
6
Top 5 Ways of Getting Industry News
Reader Job Classification
Source: Truck Parts & Service Reader Profile
Company principal
42%
Department management
19%
Sales18%
Truck Parts & Service's recipients are decision makers, offering a wide range of service options. They prefer staying up-to-date with print, digital magazines, and newsletters, making our multi-channel offering invaluable for marketers.
Services Offered by Our Readers
Brakes and wheel end 91%
Springs and suspension 86%
Transmissions and drivelines 86%
Preventive maintenance 85%
Trailers 78%
Engine 66%
Electronics 62%
Emission system 60%
Frame and body repair 45%
Other 22%
Printed magazines
35%Digital
magazines 27%
Company management
15%
Email newsletters
20%
Supplier websites
7%Magazine websites
4%
Other6%
Truck Parts & Service Audience Overview
2019 Truck Parts & Service Media Kit 7
The Deepest Bench Strength in Trucking
Commercial Carrier Journal
ccjdigital.com
CCJ has been serving the needs of the nation’s fleet market for more than 100 years. Through its sister brand RigDig®, CCJ can provide the deepest fleet audience insights in the industry.
The No.1 Lifestyle Source for Truckers
truckersnews.com
Truckers News offers daily trucking news, lifestyle, health and job-related content through newsletters, social media and a dedicated website to keep truckers up-to-date.
The Online Community For Women Drivers
SheDrivesTrucks.com
She Drives Trucks is a weekly newsletter focusing on health concerns, personal safety, driving jobs and other issues that women face on the road.
The Voice of the American Trucker
overdriveonline.com
For more than 50 years, Overdrive has served the information needs of the owner-operator market, helping these small business owners navigate the ever-changing equipment, regulatory and business landscape. Through its website and social media, Overdrive has built one of the most highly engaged trucking communities in the industry.
Delivering Innovation in Sales, Service and Support
successfuldealer.com
Founded in 1978, Successful Dealer is the only publication edited exclusively for the dealer market. Successful Dealer consistently delivers innovation in sales, service and support to medium- and heavy-duty truck dealers, trailer dealers, truck renting/leasing companies and truck body/equipment distributors.
With Truck Parts & Service and its sister brands, Randall-Reilly has the deepest bench strength in trucking. These platforms provide critical information to professionals who buy, sell, service or operate trucks and trailers, as well as a highly targeted means for marketers to reach them.
8
Move Prospects From Consideration to Purchase
Moving a prospect from consideration to purchase requires targeting, and multiple touches to create engagement. Across print, web, email, newsletters, social media and ad networks, Truck Parts & Service’s multi-channel engagement tactics can be leveraged to accelerate your prospects’ decision-making process.
*All counts current as of June 2018
For detailed Truck Parts & Service audience information, download Truck Parts & Service’s latest audit report at http://www.randallreilly.com/audit/
Total Parts and Service
Contacts
69K
Truck Parts & Service Magazine Recipients
30KTruck Parts & Service
Website Monthly Unique Visitors
17K
Truck Parts & Service Daily
Newsletter Subscribers
14K
Truck Parts & Service Emails 50K
AdNetwork94K
Monthly Mobile Visits
9K
SocialFollowers
14K
2019 Truck Parts & Service Media Kit 9
Channel selection matters. Neuroscience has shown that print or paper-based reading, is associated with stronger transfer to long-term memory, recall and overall comprehension. Research conducted over a span of eight years strongly supports how print boosts digital performance across several key attributes, making print an important part of the mix.
Brand Awareness
Brand Favorability
Brand Purchase Intent
Source: Milward Brown Digital, 2007-2015
Average Brand Lift Online vs. Online + Print
Online + PrintOnline
10%
4% 4% 4%
10%11%
Print30K Annual ReachTruck Parts & Service is the preferred medium for the parts distribution and service audience. Referred to as the Aftermarket Authority, our magazine has served the information needs of our readers for more than 50 years.
Website 17K Unique Monthly VisitsWhen it comes to staying on top of up-to-the-minute industry news and business tips, aftermarket professionals turn to Truck Parts & Service online. The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns, and drive traffic to your website.Newsletters
14K RecipientsTruck Parts & Service daily newsletter targets an exceptionally engaged aftermarket audience, delivering industry headlines, the latest from suppliers and customers, and a means to continually reach your targeted prospects.
AwardsAftermarket’s Highest HonorFive distributors are chosen and highlighted in Truck Parts & Service from nominations made by their peers, manufacturer representatives and other industry leaders. From those, the Distributor of the Year is announced in January at Heavy Duty Aftermarket Week in Las Vegas, Nev.
10
The Power of Data in Digital Marketing
Our in-house digital services group is staffed by more than 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent assets are the proprietary audience data amassed from our brands and RigDig®, which provides exclusive insights into equipment ownership, brand preferences, and propensity to buy used or new. This data can be matched with Google and Facebook audiences to create your custom audience list, so your campaigns reach your specific target.
As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.
Our audiences built by data can be targeted through multi-channel campaigns.
Your Specific Aftermarket Target
Warranty ProgramsDistributor
Replacement Parts Oil
General Aftermarket Target
12
2019 Editorial Calendar
Note: This calendar will be updated throughout the year.
January• Cover Feature: Platooning’s
impact on performance/maintenance
• Second Feature: Winterization, proactive vehicle maintenance
February• Cover Feature: 2018 DOTY
winner profile • Second Feature: The stigma
of upselling (secondary products)
March• Cover Feature: Blockchain and
the aftermarket • Second Feature: Reefer
service/maintenance
April• Cover Feature: Will 3D
printing revolutionize the aftermarket?
• Second Feature: Hybrid, electric and alt-fuel service
May• Cover Feature: Right to
Repair Initiative• Second Feature: Onsite fleet
maintenance programs
June• Cover Feature: What if OEMs
start selling direct to service shops?
• Second Feature: Oil and coolant update
July• Cover Feature: Using
customer data in sales calls • Second Feature: Strategies
for an outside sales call• DOTY finalist profile
August• Cover Feature: Using industry
data to find customers • Second Feature: Brake/wheel-
end update• DOTY finalist profile
September• Cover Feature: Using order
data to optimize inventory • Second Feature: Optimizing
your warehouse design• DOTY finalist profile
October• Cover Feature: Website/online
marketing tips • Second Feature: Optimizing
phone systems for customer experience
• DOTY finalist profile
November• Cover Feature: Heavy-duty
data standards • Second Feature: Selling tire
inflation/monitoring devices• DOTY finalist profile
December• Truck Parts & Service annual
aftermarket buyers’ guide directory
2019 Truck Parts & Service Media Kit 13
ISSUE Ad Close Date Creative Due
January 11/26/18 12/05/18
February 01/07/19 01/16/19
March 02/05/19 02/14/19
April 03/08/19 03/19/19
May 04/10/19 04/22/19
June 05/09/19 05/20/19
July 06/06/19 06/17/19
August 07/08/19 07/17/19
September 08/08/19 08/19/19
October 09/09/19 09/18/19
November 10/10/19 10/21/19
December 11/05/19 11/14/19
2019 Print Production Schedule + Rates
Four-Color Rates 1X 6X 12X 24X
2-Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3-Page Vertical $15,116 $14,819 $14,529 $14,238
1/2-Island $12,210 $11,721 $11,253 $10,802
1/2-Page Horizontal $9,392 $9,016 $8,656 $8,310
1/2-Page Vertical $9,392 $9,016 $8,656 $8,310
1/3-Page Vertical $6,199 $5,951 $5,713 $5,484
1/4-Page Horizontal $4,696 $4,508 $4,328 $4,155
1/4-Page Vertical $4,696 $4,508 $4,328 $4,155
Run of Book Advertising Rates*
*All Rates are Gross, Four-Color
14
Truck Parts & Service Staff
Going the extra mile.Truck Parts & Service’s mission is to provide thought-provoking perspectives and deep analysis of the issues affecting the truck parts and service industry. Our team of professional journalists is committed to creating the engaging, focused and trusted editorial content that will help readers manage their business.
EditorLucas [email protected]@lddeal85
Online Associate EditorBill [email protected]
Lucas joined Randall-Reilly as Associate Editor of Truck Parts & Service in 2011 and now serves as the aftermarket publication’s editor, and as editor of Successful Dealer. He holds a Bachelor’s Degree in Journalism from the University of Illinois at Urbana-Champaign.
Bill joined Randall-Reilly as Online Associate Editor for Truck Parts & Service in December 2017. He has nearly 20 years of experience with writing and editing for trade publications. He holds a Bachelor’s Degree in Journalism from Purdue University Northwest.
Find Truck Parts & Service online
truckpartsandservice.com
facebook.com/truckpartsandservice
twitter.com/TPSMagazine
youtube.com/truckpartsandservice
Truck Parts & Service
Equipment EditorJason Cannon800-633-5953 [email protected] @by_Jason_Cannon
Jason joined Randall-Reilly in 2012 as Online Editor for Hard Working Trucks, Successful Dealer and Truck Parts & Service. Since also joining CCJ’s staff in 2015, Jason earned his CDL and focuses on Class 3-8 over-the-road commercial vehicles and related components.
2019 Truck Parts & Service Media Kit 15
Truck Parts & Service Staff
Mike Reilly Chairman Emeritus
Brent Reilly President & CEO
Shane Elmore COO
Kim Fieldbinder CFO
Linda Longton SVP Editorial & Research
Robert Lake SVP Acquisitions
& Business Development
Scott Miller SVP Sales
Prescott Shibles SVP Data
Nick Reid SVP Digital Services
Stacy McCants VP Events
Julie Arsenault VP Marketing
National Account Executive, TruckingChip Magner800-633-5953, [email protected]
Chip has been with Randall-Reilly in various trucking sales and marketing positions for 18 years. A retired Navy captain, Chip holds a degree in Finance from Siena College.
Seth has significant experience in marketing, recruiting and transportation. His career highlights include director of recruiting at Knight Transportation and enrollment manager at University of Phoenix. Seth has a Bachelor’s Degree in marketing from Northern Arizona University and an MBA from University of Phoenix.
Vice President, Strategic Accounts Michael Newman800-633-5953 [email protected]
Director Of Media Sales Seth Becker 800-633-5953 [email protected]
During his 20-year career with Randall-Reilly, Michael has been instrumental in the development of the company’s digital initiatives. He served as director of web development, director of digital services for construction and construction national accounts executive.
randallreilly.com
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Randall-Reilly is the leading B2B data company in trucking, construction, agriculture and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional outcomes. More than 4,400 clients in sales, marketing and recruiting utilize Randall-Reilly’s data-driven platforms, services and media to reach their audiences. Headquartered in Tuscaloosa, Alabama the company also has offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.
