7/29/2019 ReachDisplay Creative Guidelines

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REACHDISPLAY CREATIVE GUIDELINES

Training ReachLocal Global Learning & Performance Systems. Not for distribution. v.5.4. 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. Page 1 of 2

30k for Static or Animated Creative (JPG, GIF, PNG) 40k for Flash Creative (SWF)

JPG(Static) GIF (Static or Animated) PNG (Static) SWF (Flash or Animated)

300x250 (Medium Rectangle) 160x600 (Skyscraper) 728x90 (Leaderboard)

All animations must be no longer than 15 seconds. All animations must not repeat more than 3 times. Frame Rate must be 15-20 fps. All Flash ads must be published for Flash Player version 4 through 8 (later versions will not be accepted). All Flash ads must be published in Actionscript version 1 or 2 (version 3 will not be accepted). Click Tags:

All Flash banner ads are required to support the clickTAG variable. The clickTAG is the tracking codeassigned by the publisher to an individual ad. It allows the publisher to register where the ad was displayed

when it was clicked and helps ReachLocal evaluate the effectiveness of the banner creative.

The variable name must be reflected exactly as follows: clickTAG (upper-case TAG; no space between click andTAG; not click tag, Click Tag, or any other form).

The Flash banner ad is required to contain the code for the clickTAG parameter EXACTLY as it appearsbelow:

on (release) {if (clickTAG.substr(0,5) == "http:") {getURL(clickTAG, "_blank");}}

The exact code above* should be copied and pasted onto a button symbol that covers the whole displaycreative. It does not go on individual frames, and only needs to be included once. There should be noURLs added to the clickTAG.

*Additional Web Developer Information: Depending on the structure of your Flash ad, it may be necessary to prepend"_root." or "_level0." to the clickTAG above, resulting in "_root.clickTAG" or "_level0.clickTAG".

All Flash (SWF) files should be provided in a compressed (zipped) folder. To compress the file or folder,right-click and select Send To > Compressed (zipped) Folder.

ReachDisplay Accepted File Size

ReachDisplay Accepted File Types

ReachDisplay Accepted Banner Sizes

ReachDisplay Flash Specifications

(Flash Specifications Continued on Next Page)

7/29/2019 ReachDisplay Creative Guidelines

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REACHDISPLAY CREATIVE GUIDELINES

Training ReachLocal Global Learning & Performance Systems. Not for distribution. v.5.4. 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. Page 2 of 2

Tracking Event Constraints: We do not allow the specific tracking of user interactions that do not involveclicks. Prohibited tracking parameters include: View-through tracking, Key-modifier tracking and Mouselocation tracking.

The code of all Flash ads is reviewed as they are uploaded to the publishers. The following codedbehaviors have restrictions on their use:

Borders: All ads must contain a definitive border to clearly identify where the page ends and theadvertisement begins.

Phone Numbers: If present, creative must reflect a static number. Sponsored Message: The sponsor of the advertising message must be clearly identified. Offers: If reflected in the creative, the offer must display an expiration date, be clearly supported on the

advertisers landing page and be accompanied by the necessary disclosures.

Compliance: It is the advertiser's responsibility to ensure that all product claims, warranties or guaranteesobey applicable laws & regulations.

Bait & Switch Tactics (Defined: Advertising that promotes an unavailable product or price as a means of luring theuser into purchasing a different product)

False Functionality (Defined: Contain graphics that simulate interactivity where no such interactivity exists) Error Messages (Defined: Resemble errors or Windows/Mac/Unix dialogue boxes) Prompt a Download Imitate Headlines (Defined: Mimic news headlines in design, tone, third person sentence structure, or topic)

Non-Family Safe Content (including, but not limited to, offensive content, nudity and mature themes) Firearms and Ammunition Products Casinos and Gaming Drugs and Pharmaceuticals Adult Products or Services Tobacco & Alcohol Products (excluding Beer & Wine) Refer to ReachLocals Prohibited Content (doc) for the full list.

Please contact your CSC, ReachLocal Account Manager or ReachLocal Support with questions.

Extra Calls The ad code cannot make external server calls for additional Javascript or otherfunctionality. All functionality must be localized to the code itself.

AudioThe ad may contain user-initiated audio only.

Tracking Bypass The behavior of your ad cannot be changed ad to avoid or eliminate the redirectURL.

Cursor Behavior The ad may affect or change a user's mouse cursor (arrow) only after the user

initiates an action.Random Numbers

The ad may not include code that generates or uses random numbers.

ReachDisplay General Creative Standards

Unacceptable Settings for ReachDisplay Creative

Content Prohibited by ReachDisplay

ReachDisplay Flash Specifications (Continued)