RE- Mark Labeling Report for

IndianPowerSector.com

Renewable Energy Certificate

Trading Platform Partner

Renewable Energy Certificate

Trader Partner

IndianPowerSector.com

2013-14

1. Definitions

1. Annual Recording Period (APR) is defined as the 12 month time frame over which annual RE-

Mark report has validity.

2. Electricity Consumption in Annual Reporting Period for which RE-Mark label has validity would

be based on projected figures based on last three year trends within the chosen boundaries.

3. True up Consumption is the difference between projected electricity consumption and actual

consumption for the specified APR, which gets accounted in subsequent annual recording period.

4. Renewable Energy Certificates are the certificates issued by National Load Dispatch Centre of

India to the Renewable Energy power plants under REC scheme as specified by Central

Electricity Regulatory Commission.

5. Renewable Electricity is the electricity generated/sourced from Renewable Energy Source.

6. Renewable Energy Sources such as small hydro, wind, solar including its integration with

combined cycle, biomass, bio fuel cogeneration, urban or municipal waste or such other sources

as recognized or approved by Ministry of New & Renewable Energy of India.

7. Power Exchange means that power exchange which operates with the approval of the Central

Electricity Regulatory Commission (Power Exchange of India Limited)

8. Renewable Percentage is renewable electricity expressed as share in percentage of total

electricity consumption within chosen boundaries for specified annual recording period.

9. User is an organization that uses the RE-Mark label for companies and organization under RE-

Mark Labeling program.

10. Recording Boundaries is selected by user to record its electricity consumption for specified

period. It can be organizational basis or geographical basis.

2. Objective

The objectives of RE-Mark label for Companies & Organization are to:

1. Provide a credible and transparent methodology for quantifying and reporting electricity sourced

from Renewable Energy sources as a share of User’s total electricity consumption in a specified

period.

2. Provide a communication platform for companies and organization to report their use of electricity

generated from renewable energy sources, while maintaining transparency in the use of RE-Mark

label.

3. Empowering consumers with easy to interpret labels indicating the source and share of electricity

consumption generated by Renewable Energy sources.

3. Options for Sourcing Renewable Energy

Renewable Electricity as part of total electricity consumption to be eligible for RE-Mark label shall be

procured as follow:

1. Own Power Generation Facility – User may procure renewable energy from a renewable

energy power generation facility in which the user owns equity. Hence, utilizing the renewable

power plant as captive power plant, user will only be liable to report for the generation he is

self-consuming and not for third party sale.

2. Power Purchase Agreement – User may procure renewable energy through a contract with the

owner of the renewable energy power generation facility. User will only be liable to report the

electricity generated by power plant in a specified recording period.

3. Renewable Energy Certificates – User may purchase Renewable Energy Certificates from Power

Exchanges equivalent to share of renewable electricity an organization wants to procure for a

specified year. (1 REC is equal to 1 MWh)

4. Recording Boundaries

User may choose to avail RE- Mark label using either organizational basis or a geographical basis.

The options allow user to either apply the label to an entire group of business units (If different brands)

or geographical locations.

1. Organizational Basis – An organization may have different legal entities, business units, brands,

services etc. Organizational basis allows organization to choose to report electricity consumption

based on these boundaries.

2. Geographical Basis – A geographical location can be clearly identified and demarcated as

separate from the rest of the organization. It allows organization to report electrical consumption

as per geographical boundaries.

5. Annual Reporting Period

The electricity consumption should be reported over a 12 month period. A user may qualify based on

an initial Annual Reporting Period of less than 12 months but no less than three months if user can

highlight renewable procurement in the reporting period.

6. Calculation Methods

The percentages per renewable source shall be calculated as the amount of electricity obtained from a

Renewable Energy Source as a share of the Electricity consumption for a specific boundary and annual

reporting period. As expressed in this equation:

REp

where ∑ ∑

REp Renewable energy procurement (in Percentage) that will be specified on label

Rg Renewable energy procurement from own generation (MWh)

Rp Renewable energy procurement from various PPA (MWh)

Rc Renewable energy procurement in the form of Renewable Energy Certificates (MWh)

EC Electricity Consumption as per specified boundaries and period (MWh)

t Start Date

m Number of months as per specified period

i Reporting entity (No. of Products/No. of Manufacturing Facilities etc.)

Em Monthly electricity consumption

Introduction

IndianPowerSector.com (IPS) is a content and knowledge sharing website and is based in Delhi. The

website was developed and launched 3 years back and enjoys high visibility and dedicated

subscribers specifically in the power sector. It provides a knowledge sharing platform for the power

sector professionals. It is a knowledge driven venture and is positioned to provide the power sector

updates, analysis, discussions, interviews of power sector dignitaries and various customized services

like analysis, research and consultancy. At present IndianPowerSector.com reaches more than 6000

registered members everyday through E-mails and witnesses more than 1.4 Million hits every month.

IPS team is active on LinkedIn and Facebook with more than 2000+ members in total with power sector

profiles. It gives a 360 degrees overview of the Indian Power Market.

Methodology

IndianPowerSector.com being online information and analytics organization, hence the recording

boundary was specified in terms of electricity consumption from visitor’s perspective and also from

developer’s perspective. We have utilized the visitor data or traffic on IndianPowerSector.com for the

year 2012-13 to assess the electricity consumption from visitor’s perspective and similarly assess the

electricity consumption by developers based on sample data regarding electricity consumption

collected from their premises.

Step 1: Data related to traffic on IndianPowerSector.com has been collected and analyzed for the

year 2012-13 and recording boundary was designed in a manner to access the electricity consumption

from visitor’s perspective and also from developer’s perspective

Step 2: Data was collated regarding number of visitors on IndianPowerSector.com in 2012-13 and

detailed estimations have been made regarding average time each user spends on site to access the

system usage by visitors in terms of hours

Step 3: It was assumed that all the users access IndianPowerSector.com using 100 Watt laptops only

(Average of Various Laptops Available in Market)1

Step 4: Electricity usage from visitor’s perspective is calculated and similarly based on sample data

collected electricity consumption from developer’s perspective is calculated to estimate the combined

electricity consumption of IndianPowerSector.com

Step 5: IndianPowerSector.com directors suggested that they wanted to procure renewable energy in

the form of Renewable Energy Certificates (RECs), therefore RE-Mark on behalf of

IndianPowerSector.com purchased non-solar RECs on Power Exchange of Indian Limited platform via

their member Knowledge Infrastructure Systems Pvt. Ltd.

Step 6: Based on the electricity consumption of IndianPowerSector.com in the 2012-13, we projected

the electricity consumption in 2013-14 (Annual Accounting Period), based on the projected figure we

procured Renewable Energy Certificates and provide RE-Mark label to IndianPowerSector.com, which

is valid till 31st March 2014.

Electricity Consumption Calculation

1. Visitor’s Perspective (2012-13)

Data collated regarding traffic on IndianPowerSector.com

Month Number of Visits Pages Hits Bandwidth (GB)

Apr-12 36,853 1,62,626 10,96,312 20.47

May-12 44,494 1,66,477 12,36,484 17.07

Jun-12 45,324 1,61,555 12,77,843 13.68

Jul-12 44,837 1,56,683 13,18,728 14.22

Aug-12 41,285 2,31,178 12,30,797 16.59

Sep-12 37,373 2,31,738 10,02,320 10.69

Oct-12 29,268 1,80,591 10,31,377 9.13

Nov-12 27,423 1,17,405 8,40,236 7.87

1 Research conducted by University of Pennsylvania dated 12 February 2012 – Source: http://www.upenn.edu/computing/provider/docs/hardware/powerusage.html

Month Number of Visits Pages Hits Bandwidth (GB)

Dec-12 32,446 1,18,491 10,45,459 12.75

Jan-13 39,660 1,29,775 14,38,112 22.45

Feb-13 42,576 1,38,881 16,10,932 41.88

Mar-13 55,267 1,79,809 18,72,303 25.49

Total 4,76,806 19,75,209 1,50,00,903 212.29

Source: Hostgator.com

It was also observed that average a user spends average 256 seconds2 on IndiaPowerSector.com.

Total Number of Visitors on IndianPowerSector.com = 4, 76,806 No’s

Average Time Spend by User on IndianPowerSector.com = 256 Seconds

Total System Usage by Visitors = 4, 76,806 X 256 = 1, 22, 06 23, 36 Seconds (33906 Hours)

Assumption – All the users utilize Laptops and average rating of laptop is 100 Watt

Average Electricity Consumed by Laptop in One Hour3 = 100 Watt

Electricity Consumed by Visitors on Indian PowerSector.Com in 2012-13 = 3390kWh

2. Developer’s Perspective (2012-13)

It was observed from sample data collected for one week (11th March 2013- 18th march 2013) that it

takes 2 developers 8 hours a day to maintain IndianPowerSector.com

Total System Usage from Developer’s Perspective = 2 X 8 Hours X 300 Days = 4800 Hours

Assumption – All the users utilize Laptops and average rating of laptop is 100 Watt

Average Electricity Consumed by Laptop in One Hour4 = 100 Watt

Electricity Consumed by Developers on maintaining Indian PowerSector.Com in 2012-13 =

480kWh

2 Hostgator.com, Details provided in Annexure

3 Research conducted by University of Pennsylvania dated 12 February 2012 –

Source: http://www.upenn.edu/computing/provider/docs/hardware/powerusage.html 4 Research conducted by University of Pennsylvania dated 12 February 2012 –

Source: http://www.upenn.edu/computing/provider/docs/hardware/powerusage.html

3. Total Electricity Consumption by IndianPowerSector.com in 2012-13

Electricity Consumption by IndianPowerSector.com in 2012 -13 = 3870kWh

Miscellaneous Electricity Consumption as 20% of Total = 774kWh

Total Electricity Consumption by IndianPowerSector.com in 2012-13 = 4644kWh

Assumption – The electricity consumption for the year 2013-14 (Accounting Period) will increase

by 20% keeping 2012-13 as base year.

Total Electricity Consumption by Indian PowerSector.com in 2013-14 = 5572kWh

Renewable Energy Procurement

RE-Mark on behalf of IndianPowerSector.com procured two Non-Solar Renewable Energy Certificates

(RECs) from Power Exchange of India Limited (PXIL) trading platform via their member Knowledge

Infrastructure Systems Pvt. Ltd.

Two Renewable Energy Certificate = 2000kWh of Renewable Power

Also, IndianPowerSector.com utilizes the servers of HostGators to host their website, which procure

130% of their electricity consumption from renewable energy. (http://www.hostgator.com/green-

web-hosting)

RE-Mark Label

Renewable Energy as Percentage of Total Electricity Consumption in 2013-14 = 2000/5572 kWh

Renewable Energy Percentage = 35%

Neo Remark Marketing Services LLP Provide RE-Mark Label of 35%

to IndinPowerSector.com for the accounting period of 2013-14.

*The label is valid till 31 March 2014

IndianPowerSector.com

2013-14

Annexure

Website Traffic on IndiaPowerSector.com

Apr-12

Number of visits: 36,853 - Average: 313 s

Time Block Number of visits Percent

0s-30s 26,211 71.10%

30s-2mn 3,234 8.70%

2mn-5mn 1,773 4.80%

5mn-15mn 2,012 5.40%

15mn-30mn 1,217 3.30%

30mn-1h 1,396 3.70%

1h+ 1,102 2.90%

May-12

Number of visits: 44,494 - Average: 291 s

Time Block Number of visits Percent

0s-30s 32,564 73.10%

30s-2mn 3,466 7.70%

2mn-5mn 2,021 4.50%

5mn-15mn 2,307 5.10%

15mn-30mn 1,327 2.90%

30mn-1h 1,645 3.60%

1h+ 1,164 2.60%

Jun-12

Number of visits: 45,324 - Average: 303 s

Time Block Number of visits Percent

0s-30s 32,567 71.80%

30s-2mn 4,000 8.80%

2mn-5mn 2,016 4.40%

5mn-15mn 2,311 5.00%

15mn-30mn 1,453 3.20%

30mn-1h 1,731 3.80%

1h+ 1,260 2.70%

Jul-12

Number of visits: 44,837 - Average: 296 s

Time Block Number of visits Percent

0s-30s 31,967 71.20%

30s-2mn 3,956 8.80%

2mn-5mn 2,235 4.90%

5mn-15mn 2,356 5.20%

15mn-30mn 1,468 3.20%

30mn-1h 1,791 3.90%

1h+ 1,064 2.30%

Aug-12

Number of visits: 41,285 - Average: 288 s

Time Block Number of visits Percent

0s-30s 30,147 73.00%

30s-2mn 3,127 7.50%

2mn-5mn 1,965 4.70%

5mn-15mn 2,166 5.20%

15mn-30mn 1,369 3.30%

30mn-1h 1,541 3.70%

1h+ 970 2.30%

Sep-12

Number of visits: 37,373 - Average: 279 s

Time Block Number of visits Percent

0s-30s 28,082 75.10%

30s-2mn 2,592 6.90%

2mn-5mn 1,605 4.20%

5mn-15mn 1,721 4.60%

15mn-30mn 1,087 2.90%

30mn-1h 1,383 3.70%

1h+ 903 2.40%

Oct -12

Number of visits: 29,268 - Average: 286 s

Time Block Number of visits Percent

0s-30s 21,620 73.80%

30s-2mn 2,252 7.60%

2mn-5mn 1,354 4.60%

5mn-15mn 1,389 4.70%

15mn-30mn 831 2.80%

30mn-1h 998 3.40%

1h+ 824 2.80%

Nov-12

Number of visits: 27,423 - Average: 275 s

Time Block Number of visits Percent

0s-30s 20,620 75.10%

30s-2mn 2,160 7.80%

2mn-5mn 1,095 3.90%

5mn-15mn 1,111 4.00%

15mn-30mn 775 2.80%

30mn-1h 946 3.40%

1h+ 716 2.60%

Dec -12

Number of visits: 32,446 - Average: 281 s

Time Block Number of visits Percent

0s-30s 24,053 74.10%

30s-2mn 2,601 8.00%

2mn-5mn 1,438 4.40%

5mn-15mn 1,460 4.40%

15mn-30mn 905 2.70%

30mn-1h 1,098 3.30%

1h+ 891 2.70%

Jan - 13

Number of visits: 39,660 - Average: 278 s

Time Block Number of visits Percent

0s-30s 29,623 74.60%

30s-2mn 2,948 7.40%

2mn-5mn 1,656 4.10%

5mn-15mn 1,911 4.80%

15mn-30mn 1,151 2.90%

30mn-1h 1,353 3.40%

1h+ 1,018 2.50%

Feb - 13

Number of visits: 42,576 - Average: 256 s

Time Block Number of visits Percent

0s-30s 31,738 74.50%

30s-2mn 3,331 7.80%

2mn-5mn 1,828 4.20%

5mn-15mn 2,156 5.00%

15mn-30mn 1,292 3.00%

30mn-1h 1,381 3.20%

1h+ 850 1.90%

March - 13

Number of visits: 55,267 - Average: 277 s

Time Block Number of visits Percent

0s-30s 41,292 74.70%

30s-2mn 4,164 7.50%

2mn-5mn 2,199 3.90%

5mn-15mn 2,561 4.60%

15mn-30mn 1,712 3.00%

30mn-1h 2,139 3.80%

1h+ 1,200 2.10%