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SCORE4africa celebrates the power
of football to transform lives in Africa.
We believe football and footballers can transform people’s
lives.
Our role is to help create the partnerships that will help make sustainable development a reality.
SCORE4Africa
• The beautiful game is Africa's pre-eminent sport, a universal language that brings people together. In the build up to the 2010 World Cup in South Africa -a global sporting event of immense significance-African footballers are important ambassadors for how football is changing the world for the better.
• SCORE4Africa is a social enterprise wholly owned by AFFORD– The African Foundation for
Development– www.afford‐uk.org– UK Registered Charity, number 1104682
Aims
Drive development and reduce poverty
in Africa through helping African
entrepreneurs to create jobs in the
small business sector.
Promote a new paradigm of development
involving partnership,
investment and enterprise.
Maximize the job creation and
economic impact of the 2010 World Cup in South Africa and
across the continent.
What we do
• We hold an annual awards ceremony...
• We support the foundation of social enterprises in Africa...
• We celebrate the partnerships the create sustainable development...
• 70% of funds raised goes to AFFORD’s SEEDA (Supporting Entrepreneurs and Enterprise Development in Africa) project.
• 30% of funds raised goes to our legacy project –creating LIVING FOOTBALL Community Hubs
Our achievements
First annual awards ceremony held in 2008
Raising awareness of issues with key stakeholders such as DFID
Preparations for Awards ceremony in 2009 well underway
Legacy projects are being established
Kofi Annan, Former Secretary-General of the United Nations
• “Sport can play a role in improving the lives of whole communities. I am convinced that the time is right to build on that understanding, to encourage governments, development agencies and communities to think how sport can be included more systematically in the plans to help children, particularly those living in the midst of poverty, disease and conflict.“
Lord David Triesman, Chairman, The Football Association
•“The FA supports initiatives such as this which highlight the enormous contribution which football can make as a vehicle for social change and improving lives. We also recognise the valuable role which African footballers play, not only in our game here in England but in the lives of their followers across the African continent. We wish Score4africa every success with their Awards and their work with football in Africa".
Ban Ki-moon , Secretary-General of the United Nations
•“Sport is increasingly recognized as an important tool in helping the United Nations achieve its objectives, in particular the Millennium Development Goals. By including sport in development and peace programmes in a more systematic way, the United Nations can make full use of this cost-efficient tool to help us create a better world.”
Development co-operation and sport
What may appear to be an unusual combination at first glance has already become a reality in project activities.
There has been a growing recognition of the importance, role and contribution that sport can make in various domains.
Football in particular, the most widely followed and played sport throughout the world, has emerged over the last decade as a ‘new’ tool for development by multilateral agencies, states and NGOs.
Football in this sense is more than just a game. It is an effective tool for recruiting and retaining people; as well as teaching, learning and breaking down barriers between peoples at all levels.
When used effectively, sport helps disenfranchised groups and individuals develop physical, emotional and mental skills that can be utilised in their daily lives.
Facing facts
As well as a physical exercise, sport is also an economic activity and has the potential to have a significant economic impact on local as well as wider societies.
Research has documented the impact that sporting events can have on the economy. Based on a study of 6 sporting events in the UK, the average return on investment is £3.20 for every
£1.00 spent – so a 3:1 ROI.
The average spectator at one of these events spends £38 per day, mostly on accommodation and food. Officials for events spend
considerably more, up to £87 per day.
74% of spectators are visitors to the surrounding area. The money spent during these
events can be used to foster local economic development.
Sporting events held outside the UK offer a similar impact.
Sports stars themselves also play a crucial role in economic
development with successful Premier league footballers and
athletes often invest in their hometowns.
The city of Eldoret in Kenya has seen rapid growth from
investment by Kenyan runners. They have property growth rates that are 3 x the national average due to the influence the runners
have in the local economy.
SCORE4Africa Awards
The annual SCORE4africa Awards honoursignificant contributions by footballers
and the football world; as well as innovative and impactful development
work in Africa by local and international groups, organisations, and NGOs which is
driven by football.
The inaugural SCORE4Africa awards were held at the House of Lords on Thursday
16th October 2008. Participants included Didier Drogba, Carlton Cole, Nancy
Dell’Olio, Baroness Amos, Lord Newby amongst others. The awards were
supported by Diageo, The Premier League, VSO, The Observer, The Foreign Policy
Centre, The EHRC and DFID.
SCORE4Africa AwardsAs well as an Awards ceremony, the
SCORE4Africa Awards Gala Dinner acts as a forum for the football world, business, the 3rd sector, politicians and policy makers to
come together, share ideas and information, and create new partnerships to help football transform lives in Africa.
This year’s SCORE4africa Awards Gala Dinner will take place at the Sheraton Park
Lane Hotel in London on the 26th of October 2009. Again this will be a high-profile event and we anticipate a good media reception
in the run up to the South Africa Word Cup.
The 2010 SCORE4africa Awards are due to take place in South Africa in June 2010.
SCORE4Africa 2008 Judges
Nancy Dell’Olio
Baroness Amos
Lord Newby
FarayiMungazi
Nada Hook
GibrilFaal
Marcel Desailly
2008 Award Winners
The Peace Award: George Weah
•For the best efforts in peace building and reconciliation
The Florence Lartey Health Award: Kanu Heart Foundation
•In memory of Florence Lartey, for the best or most innovative health or rehabilitation project
The Youth Award: DiambarsAcademy
•For quality and innovation in youth development and advancement
The People's Choice Award: Didier Drogba
•As voted for by the general public
The Green Award: MathareYouth Sports Association
•For the best and most innovative environmentally sustainable project
The Education Award: Craig Bellamy Foundation
•For the highest impact or most pioneering educational project
The Foundation Award: Right to Play
•For the best and most innovative football foundation
The Diversity Award: Football Unites, Racism Divides
•For the greatest contribution to the promotion of diversity
The Mentoring Award: Arsene Wenger
•For unswerving commitment to cultivating and nuturing African talent
The Partnership Award: Chelsea FC & Right to Play
•For the international individual or organisation contributing to African development through football
The Lifetime Award: George Weah
•For recognition of an individual’s legacy of outstanding contribution to African development and football
The Enterprise Award: Alive & Kicking
•For the most exciting business investment or project in Africa.
• An aim of SCORE4africa is to maximisethe job creation and economic impact of the 2010 World Cup in South Africa and across the continent.
• According to the latest economic impact report, the direct expenditure for the event will be $3.84 billion and will contribute $6.46 billion to GDP.
• The spectators will leave their own positive mark on the economy and especially the tourism industry as three million people are expected to flock to the country for footballs biggest tournament.
• Approximately 159 000 jobs will be generated by the event which is of huge significance for a country that continues to struggle with high levels of unemployment.
According to Germany Tourism, the
net benefit to the German economy
during the 2006 World Cup from
international visitors alone was
€23.46 billion.
• Watching football in Africa is mostly a community activity
• Most people watch in informal bar/shabeensettings – a fee paid
• Premier League is the most watched competition
– Local leagues suffer from low audiences
LIVING FOOTBALL – a 2010 opportunity
• 3rd sector partners can deliver education, training, medical and other services via hub
• The club benefits from the surplus
• More money and audiences for local football
LIVING FOOTBALL – The vision
• Community Hubs linked to local clubs– VSAT enables community
to watch European & international games
– Viewing centres for ‘African World Cup’ 2010
• Social Enterprises– Internet access
– Food & beverage sales
– Membership fees to join club and watch matches
The team
Onyekachi Wambu
• Onyekachi leads on the SCORE4africa Awards process and Gala Awards Dinner. His background is in journalism and documentary production.
• Contact Onyekachi for more information about SCORE4africa Awards
• +44 207 582 3578
Ayo Alli
• Ayo leads on SCORE4africa’s commercial and communications activity.
• His background is in creative business management and development in magazines, music, film, multi-media and mobile.
• Contact Ayo for more information about communication partnerships, multimedia and other commercial activity, or supporting SCORE4africa
• +44 207 582 3578
Oscar Michel Kalou
• Oscar leads on LIVING FOOTBALL. His background is in business development and marketing in the car and mobile industries in the USA.
• Contact Oscar for more information about LIVING FOOTBALL
• +44 207 582 3578
