Raw Insert v15

8/2/2019 Raw Insert v15

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7TEAMS

PREMIERE ORLANDO

SUNDAY NIGHT

who has

what ittakes towin?

tickets- $20/$30

7:00pmcocktails| 8:00 pm showtime

Youchoosethewinner!


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their first challenge?Create the best hair show

o the night.

their second challenge?Have the guts to be critiqued

by a live judging panel in ront

o thousands o viewers.

who will win?You decide.

Youre the fnal judge.

it all takes place onSunday night, June 3rd

Premiere Orlando

7:00 pm Cocktails

8:00 pm Showtime

OnSunday, June3rd,seven

youngteamsundertheageo

30willcompeteortheirchance

towinthevery frstRAWtitle,

$10,000andthecoveroour

BTCMagazine.

Ken Paves

Stars arent born. Stardom

only comes with hard work,

unagging energy, relentlessdrive and insane talent. We

created RAW to uncover and

discover the talent o ouruture. We challenged our

sponsors to seek out their

best young hopeuls, bringthem together and let the

creative magic unold.

Seven teams, handpicked by

the industrys top mentors

rom the most promising newtalent in salons rom L.A. to

New York to Toronto. Brought

together to conceive, createand execute a hair show so

revolutionary, so unique, somemorable, it will earn eachmember a place among the

brightest stars in beauty.

Lights. Dancers. Costumes.

Makeup. Hair. All must be

unorgettable; all must benothing less than perection.

Thats what it takes to rule

RAW!

Theyre giving their hearts,

souls, blood, sweat, guts andtalent. And on June 3, theyll

fnd out i they gave enough

to win. To be hailed as thebest up-and-coming stylists

in the beauty industry. We

guarantee its going to beunorgettable. At the end o

the evening we will introduce

the world to the beautyindustrys most talented team

o rising starsand the frsthairstylists in history to takehome the RAW grand prize!

Good luck teams!MaryFounder, behindthechair.com

Garren


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To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawliveTo order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

k pvthe nurturerKind and generous, Ken will fnd something

positive in every perormance. His A-list clientsvalue not only his hair skills but also his nurturing

personality. But dont think hes going to be apushover. His standards are high and hell expectthe competitors to do what it takes to win!

Kens credentials:Victoria Beckham, Jennier Lopez,Jessica Simpson and Lady Gaga; Vogue, Marie Claire, Elle,

Harpers Bazaar, andAllure; Hair Department Head or The

X-Factor; creator o Hairdo Clip-In Extensions.

Please share three important success tips for

the RAW teams.1. Dont worry about anyone else. Do YOUR thing and dont look back or sideways!

2. Color outside o the lines. Dont go or the usual. Strive or something no one has seen.

3. Dont give a thought to what anyone else says. OWN it and stand behind whatever you

create. Its a competition, but art is subjective. Who would have wonPicasso or C hagall?

If you were competing, how would you prepare?I would close my mind o rom anything I had seen beore. I would avoid my usual reerences

or places o inspiration. I like to look where no one else is looking; i I dont, Ill just see what

they see. Lie is a production. Real art doesnt come rom people who can aord to buy all the

right pieces. Thats easylike a puzzle. Creativity is making something out o nothing. That

is pure magic.

If you were mentoring a team, how would you prepare them for RAW?I would encourage my team to dig deep and come up with something we have never seen

beore. I would tell them not to hold back, to look at this not as hair but as ART and the stage

is the THEATRE. RAW is their Paris runway, their Broadway stage, their Grammys red carpet

so make it count. Then I would tell them to kick some ASS!!

w X-f

J lz, J sm ly g, y m y ? Every production is a story and a journey. It must make us want to be part o it, leave us

wanting more! Lights, music, wardrobe, makeup, choreography, models, pyro...whatever it

takes. The lights go on and o, the music does too, but the hair is part o the artist on the

stage. Its part o who they are and it can make or break their confdence. Its hugely important!

Judging criteria:Our judges and everyone in the audience will be asked to judge on theollowing criteria to determine the winner.

Best Overall Hair (cut, color and style)Best Overall Look (hair, makeup, wardrobe)Best Overall Production (using video, lights, music, choreography toproduce a compelling show)

Best Overall Concept (uniqueness in overall concept and entertainment)

our Voting Breakdown:50% Audience Text Voting: Our theater audience and at-home viewers50% Celebrity Judges: Ken Paves, Garren and Ellen Rakieten

teXt Voting rules:Get ready to choose the winner. Just like other competition shows, our textvoting lines will be open ater all teams have perormed! You will be able to

text your votes or a 10-minute period ollowing the last team presentation.

NOW lets meet the judges...

how is the winner chosen?By You...and Our Panel o Celebrity Judges

Ken PavesEllen Rakieten

Garren


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To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawliveTo order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

e rthe scoutShe spent 25 years as executive producer or

Oprah, the most legendary and demandingwoman in television, and during her tenure, shespotted a number o unknowns (Dr. Oz anyone?)

and turned them into celebrities. She knowsexactly what it takes to be a starand shell belooking or those qualities on the RAW stage.

Stay tunedlives will be changed!

Ellens credentials: Emmy-award winning producer orTheOprah Winfrey Show; developed shows or Dr. Oz.,

Nate Berkus, Rachel Ray and Dr. Phil; partnered with Jerry

Seineld to produce The Marriage Ref; currently has several

shows in production.

Why did you sign on as a RAW judge?Oprah and I were pioneers in the area o makeovers. And while I love production,

i I wasnt a producer, I would be in ashion or design. Plus, I love the eeling o

discovering new talent.

w y o x v ?The mission statement or every Oprah show was: Uplit. Inorm. Enlighten.

Entertain. I we checked all those boxeswith music, lighting, a great perormance,

entertainmentit was a great show.

Share three tips for the teams.1. This is a once-in-a-lietime opportunity, so bring your game. Dont eat, dont sleep.

Ive stayed up or days getting a show perect. Theres no tired and no complaining.

2. Have a clear vision and dont second guess it. TV shows and flms get into trouble

when they start second guessing and changing the vision. That leads to a mess.

Settle on the vision and hit it out o the park.

3. I started my career in a time when 190 talk shows came and went. Our mantra was

never look over your shoulder. I you do, you lose your step and get overtaken. So

orget about what other teams are doing and just ocus on doing your best work.

What pitfalls should the teams avoid?1. Dont all into any kind o drama, backstabbing, cattiness, hysteria. Keep it together,

especially when youre tired. Keep your eye on the prize.

2. Dont try to accomplish too much. I youre going to go with an orange and pink and

purple hair concoction, great, but dont also try to do a 70s shag. Dont try to hit

too many nails or youll be all over the place.

3. Go or the wow, jaw-dropping actor, but dont let things drit into garish territory. Itshard to reinvent the wheel when so many amazing things have been done, but try not to bederivative.

gthe perfectionistWith his vast experience and discerning eye,

Garren is our proessor o hair. His knowledge othe history o hair and ashion is encyclopedic.Hell coolly study every detail and his judging will

be uncompromisingto say the least!

Garrens credentials: Madonna, Victoria Beckham,Scarlett Johansson, Audrey Hepburn; Dolce & Gabbana,

Prada, Louis Vuitton, Marc Jacobs, Versace, Christian

Dior, Anna Sui, Calvin Klein; owner Garren New York salon;

Behind the Cover columnist or behindthechair On Paper.

d y v m m

y ?I entered a hair competition in my home town o Bualo, NY in 1969. Christiaan, whowas working or the Bergdor Goodman salon at the time, was the judge. Christiaan

is a legendhe worked with Calvin Klein and Yves St. Laurent, he hung out with

Grace Jones in the 80s, he created the undercut. I won frst place. Seven years ater

that competition, I had my frst Vogue cover and ound mysel in Paris, working on

collections or the best designers in the world.

What three tips for success would you like to offer to the RAW

teams?1. Dont lose sight o the act that its a hair competition. The hair has to stand out in a

way that fts with the choreography, the makeup, and the costumes.

2. When you divvy up the chores, dont let eelings get in the way. The best colorist

should direct the color. The best cutter should direct the cuts. Let the strongest

person lead the way. Work as a team, but take advantage o the individual strengths

on your team. And make sure to leave your attitude at home. I youve stayed up all

night putting waves in hairpieces and you get to the set and its clear that straight

pieces will work better, you cant get upset.

3. Choose the models that will best portray your vision. Its up to your models to give

the audience and the judges a clear idea o your message. They have to engage

and connect. This is huge. They have to communicate lie. Its at least hal o what

well be looking at.

What pitfalls should the teams avoid?1. Dont ail to ocus. Dont overdo. Pick your message and stick to it. Dont have too

many things going on.

2. Dont miss a single detail. The sets, the music, the modelseverything has to be

awless. Its like doing a ashion shoot or a ashion showall o the components

have to come together to make a abulous picture or show. There must be continuity

and thats what Ill be looking or. But again, in the end, it has to be about the hair.

3. Dont ail to fgure out the memorable moment. Something must grab us, make us

stop and remember your team above all the rest.


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what it takes to Be raw

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

Seven manuacturer team sponsors each embarked on a search toassemble a team o the most promising uture platorm stars.

These were their rules:

1. Each RAW team could be assembled rom one salon, combined

salons or cosmetology schools in North America.

2. Ofcial RAW team members can include up to six hairstylists/

haircolorists who must be 30 years old or under as o June 3, 2012.

3. Ofcial RAW team members may be supported by hair assistantsand makeup artists, each o whom must be 30 years o age or under.

4. Teams may include a wardrobe stylist and choreographer who donot have to meet the 30 years o age or under requirement.

5. All pre-show and day o show hair and haircolor must be done bythe ofcial, 30 or under team members.

NOW lets meet the RAW teams...

for MATRIX

Team P&G Salon Professional: akaTeam I.C.A.N. (Integrity. Courage.Ambition. Next.) Yes they can.

Team Matrix: Powered by loveand imagining all they can be.

Team Aveda: Tough on the outside,talented through and through.

Team jcp salon for Matrix:Out to show the world the newface (and talent) of jcpenney.

Team Schwarzkopf: Three hothairstylists from three fashioncapitolsNew York, LA, Toronto.Its on!

Team TIGI: One tight-knit salon team,selected for massive creativity and drive

Team Farouk:Two words:Girl Power!

Lets hear it forthese feisty gals.


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To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

meet the mentors:

Van Council, Daniel HolzbergerIts twice as nice at Avedathey have two mentors

committed to coaching their team to the top. Van

Council, owner o Van Michael Salons, brings his

business acumen and a heap o titles and industry

awards. Daniel Holzberger, Creative Director o

Van Michael Salons, has worked with some o the

worlds best photographers and earned a North

American Hairstyling Award win. Put them together,

and you have one lean, mean, award-winning

machine!

Why this team? All the members have beenwith Van Michael Salons for seven years ormore, Van says. They have shown unique

creativity in their work and great attitudes.How do you recognize young talent?Wepromote them, Daniel says. We have themdo technical demos and give them theopportunity to be the next generation.Can you give us a sneak peek of your show?The 5th Element, they say.Why is participating in RAW important to you?

Being a proponent of education, I believeRAW allows for an opportunity to show theimportance of a training program and howeffective it can be, says Van.

They love tattoos and black clothing, so it would beeasy to characterize Team Aveda as intimidating.

(And thats probably the point!) But underneath

those tough exteriors are worldly young stylists with

deep passion for hair and the drive to succeed. Nowthe question is: Will that drive take them to the front

of the pack at the nish line? s B age: 25 | hometown:Atlanta, GA

salon:Van Michael Virginia Highlands, Atlanta, GA

personal style: Black, metal and motorcycles.

inspired by: MusicNielheim and Judas Priest.

FashionRick Owens, Odyn Vovk, Lemmy

Kilmister o Motorhead. Also sci-f, horror and

antasy flms.

what he brings to the team: Strong haircutting

skills, artistic vision and confdence when speaking

in public.

three words to describe him: I wear black.

my personality is most likeDarth Vaderbecause I gravitate to the dark side.

Jy h age: 27 | hometown: Grand Rapids, MI

salon: Van Michael Salon Virginia Highlands, Atlanta, GA

signature move: Editorial color.

weapon of choice: Aveda Enlightener.

career highlight (so far): Coloring hair or a Tim Hartl ey show.

if she werent doing hair, she would be:A globe-trotting

photographer.

best lesson learned: Use rejection as motivation and

inspiration.

s k bage: 28 | hometown: Wilmington, NC

salon:Van Michael Salon Buckhead, Atlanta, GA

personal style: Pretty, but hard.

signature move: Two-or-one haircuts.

(One style thats versatile enough to be worn more

than one way.)

inspired by:Alexander McQueen and Gareth Pugh.

rst thing shell do if she wins: Brag to my

parents who werent initially supportive o this

proession.

if she werent doing hair, shed be:A personal

shopper to the stars!

my personality is most likeLady Gagabecauseyou never know what toexpect.

s s b yage: 29 | hometown: Rockord, IL

salon: Van Michael Salon Sandy Springs, Atlanta, GA

personal style: Classic French.

training strategy: Juicing and weekly meetings with

our mentors.

best lesson learned so far: Always be kind;

you never know when youll need someones help.

rst thing shell do if she wins: Eat a cake!

three words that describe her: Silly, smart, seductive.

Teammantra:Ifitsnotstrong,itswrong!

g r age: 29 | hometown: Snellville, GA

salon: Van Michael at the Forum, Norcross, GA

training strategy: I dont have to trainI was born ready!

inspired by: Vintage science fction.

weapon of choice: Aveda Control Force and a styling wand.

most challenging client? I can take on any challenge; my

clients love me!

rst thing shell do if she wins: Buy a new suitcase.

my personality is most likeZooey Deschanelscharacter in because she isinnocent and optimistic.

Danielsteachingstyle:Practicemakesperfect.

Vans motivatingline: Level 10!


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meet the mentor:

Lisa Marie Garcia,Farouk Vice President of Showsand EducationLisa Marie knows exactly what it takes to

wow a crowd. You have to keep the energy

up all the time! she says. For her, RAW is a

rare opportunity to celebrate the industrys

most promising emale artists. We need more

talented, energetic women to lead our industryinto the uture, she declares.

How do you recognize talent? Its aboutenergy and education at Farouk Systems.When we find those things and theyrecoupled with passion and dedication, weknow we have a winner.Whats your teaching style?I believe youlearn by doing. I like to encourage my

team to get out there and try becausethere are no mistakes, only discoveries.Can you give us a sneak peek of yourshow?Let the dream begin.

This team of three energetic gals

is mentored by one of the leading

women in the industry. Watch out!Team Farouk is stepping up and

ready to show off serious girl power!

Theyre armed with the latest toolsand techniques and were all dying

to knowwill Sunday, June 3 turn

out to be ladies night?

a cage: 28 | hometown: Houston, TX

salon: The Color Studio Salon, League City, TX

personal style: It depends how I eel.

Sometimes its edgy and rocker, the next day

Ill put on a sexy dress and high heels. I dont

like to be predictable!

why hair? I took hairdressing in high school

as an elective course and I ell in love with

hair and our industry. At my frst hair show I

was drawn to the Farouk Systems show and

that was itI knew I needed to be onstage.

signature move:A tight spiral curl; its a wild,

sexy look.

inspired by: Fashion. Right now Im really

loving lace!

M k age: 23 | hometown: Dahlgren, IL

salon: Salon Amara, McLeansboro, IL

why hair? Ive always loved the vibe

in salons. As a little girl, I could sit in a

salon all day and watch everything that

was going on. Later I realized it could be

a great career, and I just knew it was the

right job or me.

embarrassing moment? One night I

turned a clients hair purple and stayed

until midnight to fx it. That was the night

the concept o the color wheel really

clicked or me!

what she brings to the team: I love color,

but Im also a team player. My best work

is done under pressure, and I can adjust to

dierent situations quickly.

rst thing shell do if she wins: Give my

mom a hug. Shes my number one an.

l gage: 30 | hometown: El Campo, TX

salon: Embellish The Salon, El Campo, TX

personal style: Elegant and sophisticated.

signature move: Fabulous, awless,

supermodel waves.

career highlight (so far): Working backstage

at Miss Universe in Sao Paulo, Brazil.

why hair? Ater high school, I didnt know

what I wanted to do with my lie, but I knew I

wanted to travel. I considered the militar y, but

my mother suggested cosmetology classes.

Now here I am, traveling the world and loving

my job.

most important lesson learned? That as

stylists, we have so much power to touch

peoples lives.

rst thing shell do if she wins: Update my

Facebook status and share it with the world.

Lisasmantra:Less isbest andfocus onthe hair.

Lorenas no strangerto backstage chaos.

Maggie showing offher coloring skills!

Annas versatility shows!


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for MATRIX

meet the mentor:

Nick Stenson,jcp salons Artistic Creative DirectorNicks a busy guy. In his new role with jcp

salons, he leads and advises 14,000 stylists and

salon leaders at more than 900 salon locations,

boosting their skills and their confdence. He is

also reimagining the direction o the jcp salon

brand, changing everything rom the bottom-up.

jcp plans to become Americas avorite salon,

Nick says. As part this process, we want to help

young talent imagine all they can be.Whats your teaching style?In life, youhave to give it to keep it. I was fortunateenough to be coached by the industrysbest, and its now my obligation to pass myknowledge to a younger generation.Describe the life of a platform artist:Exhilarating, ever-changing. Total creativefreedom.Can you give us a sneak peek? A 60s vibe

that says, be bold, be you, be confident andreveal the rebel inside.

This quintet has been gathered from

ve different jcp salons and theyrein it to win it! Backed by the modern

new image of jcpenney and jcp

salons, theyre out to show the worldthat jcp is synonymous with stylish

techniques and edgy looks. Will their

sure-to-be-cool show receive thenights warmest reception?

Teammantra:Put aframe

aroundthe thingsyou love.

tiffay niholecummigsage: 29| hometown:Dallas,TX |salon: jcp salon, Frisco,TX

most important lesson: Be yourself, listen carefully and

worktogether.

weapon of choice? Anything that createstexture.

what she brings to the team:A different perspective.

mypersonality is most like KatyPerrybecauseIm fun, differentand confident.

M J. Mage: 22 | hometown: Los Angeles

title:jcp Artistic Field Trainer

salon: jcp salon, Dallas, TX

signature move: Disconnected,

graduated, short haircuts.

embarrassing moment? My model

started crying during a training class

in ront o my peers.

most important lesson: Do not

overestimate what you can do in a

year or underestimate what you can

do in 10 years.

inspired by: Music. The energy

keeps me motivated.

tm r bbage: 27 | hometown: Flower Mound, TX

salon: jcp salon, Flower Mound, TX

signature move: Crisp, clean looks.

weapon of choice: ShearsI love to cut.

embarrassing moments: When senior

women irt with me!

if he wasnt doing hair, he would be:

A pro musician

B sage: 28 | hometown: Rio Hondo, TX

salon: jcp salon, Frisco, TX

signature move: A long, layered cut.

weapon of choice: Give me a blow

dryer, a round brush and smoothing

cream, and I can work wonders.

inspired by: The eminist movement.

in 10 years, she wants to: Work as

a jcp salon vice president, helping my

peers fnd their passion.

Merrill willenborgage:29 | hometown:Dallas ,TX| salon: jcpsalon, Lewisville,TXsignature move:Multidimensional color.careerhighlight(sofar):Winning a haircolorcontestin school.worstclient?Myhusband. His haircutis a three-dayprocess.Everytime hewashes it, he fnds something he wants tweaked!ifshe wasntdoing hair, she would be:Amakeupartist.mypersonalityismostlikeamixbetweenChelseaHandlerandReeseWitherspoonbecauseImsarcasticandsweet.

Tiffanygettingreadytocreatesometexture.

Timkeeping

thingsfreshand

clean!

Merrillishappy

thisclient

isntherhusband!

Belindaperfectshercut.


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3

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4

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Michaelscut israzorsharp!


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meet the mentors:

Ammon Carverand Chrystofer BensonMatrix Artistic Director Ammon Carver knows

what its like to be a rising starhe was on thecover o behindthechairOn Paperlast year as

one o the industrys up-and-coming stylists.

Our team is comprised o amazingly talented

young artists rom the Matrix world and rom our

industry as a whole, says Ammon. This is the

perect opportunity to showcase their talent and

the inrastructure o Matrix education.

Fellow Matrix Artistic Director Chrystoer Benson

is equally skilled; he won North American

Haircolorist o the Year in 2010. He sees RAW asa perect venue or guiding young stylists. Its

so gratiying when you can see the growth in

the people you have worked with, he says. Its

great to do great things, but to teach others to

do great things is even better.

What are your teams greatest strengths?

The diversity of talent among our fiveteam members.What is your teaching style?

Hands-on. We would never ask someoneto do something we wouldnt do. A greatteacher shows the way and guides thestudent to their own path to success.Team mantra:Keep calm and carry on.

When these ve youngsters step onto the RAW

stage, theyll do so with an extensive network of

Matrix family supporters. They plan to Spread theLove in Orlando and wow the crowd with their

couture coifng and stellar styling. Will love keep

them together, or will they go home broken-hearted?Only time will tell.

ab y Jage: 26 | hometown:Atlanta, GA

salon: Mosaic Hair Studio, Alpharetta, GA

signature move: Organized chaos. I love to

create strong, deconstructed looks and sot,airy styles with texture and disconnection

but always with a classic oundation.

proudest career moment: The day I stopped

eeling like I was just a hairdresser and

started eeling sorry or the people who dont

get how amazing my job is.

rst thing shell do if she wins: Hug my team

and pretend not to cry! Maybe Ill learn how to

do a backip!

what she brings to the team: A keen eye

or detail. My dad always said, Strive or

perection, reach or excellence.

three words that describe her: Eervescent,

pensive, intent.

B c age:22 | hometown:Valencia, CA

salon: Salon GLO, Valencia, CA

personal style: Simple with bold accents.

signature move: Everything color!

weapon of choice: A bowl and brush can solve almost

anything! And, o course, the brilliant Matrix color lines.

best lesson learned: Theres always a way to make

hair more beautiul.

most challenging client? The client who wants a

drastic change every our weeks to the point where her

hair is in danger o breaking o her head! Ive learned

to start oering wigs to this type o client.

l dmzage: 27 | hometown: Kearny, NJ

salon: Buttery Kissed Salon, Springfeld, NJ

signature move: Classic glamour with sot

volume, texture and movement. Dimensional,

bright color tones.

why hair: I enrolled in beauty school to

become a makeup artist, but I took a hair

class, and ater the color chapter, I ell in love.

Even though I didnt speak English, I loved it

so much I translated the whole chapter into

Spanish.

inspired by: Nature. The changing colors o

the trees and ower shapes inspire me to

create dierent color placements.

my personality is most likePenelopeCruz becauseshe maintains

a professional image and isdecisive and proud of herSpanish heritage.

Chrystofers motivating line,Go big or go home!

Ammon knows how towork hard and play hard.

ly r hage: 27 | hometown: Ventura, CA | salon: Studio West Salon, Ventura, CA

personal style: Random. Why limit mysel to one look?

signature move: Versatile looks. Classic and polished by day and trendy

and edgy by night.

what she brings to the team: Positive attitude, commitment to sel-

development, strong technical and presentation skills and open to new

techniques and ideas.

three words that describe her: Honest, driven, riendly.

s B age: 25 | hometown: Los Angeles, Caliornia

salon: Diversity Salon, Hermosa Beach, CA

personal style: Edgy and trendy meets contemporary classic.

inspired by: Specifc moments in time. I like to think about something that

happened in the past and the emotions surrounding it.

rst thing hell do if he wins: Ill be so blown away that Ill have to call my

amily watching online back at home to make sure Im not dreaming!

my personality is most likeUma Thurmans character

Beatrix Kiddo inbecause

nothing will keep mefrom my goal, or destroy who I am when I get there.


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The P&G Salon Professional team calls

itself Team I.C.A.N. (which stands forintegrity, courage, ambition, next). But

perhaps a more suitable name would be

Team #WINNING. Thats because eachof the six team members has amassed

an impressive number of individual

awards counting 36 between them.The question is: will they be able to

continue the winning streak as a team?

meet the mentor:

Diego Raviglione

Wella Top Stylist & Bellus Artistic

Director

Diego has a knack for mentoringhe won

the Graham Webb Crystal Torch Award

for Outstanding Educator and the BellusVisionary Award. Now hes bringing his

expertise to RAW. With his track record of

whipping students into peak competition

form, Diego says the word cant doesnt

exist in his vocabulary. Only when we push

ourselves and step out of what is comfortabledo we grow and ourish, he declares.

How do you recognize talent? Technicalskills can be taught, but I look forindividuals who have passion, integrity,character and courage. These are the

traits that define future leaders andmentors.Why do you mentor?Mentoring is ahighly-impactful and intimate way toshape our industrys future leaders.

Theres nothing more inspiring thanwatching someone work hard and buildgreat success for themselves andothers around them.

k Byyage: 27 | hometown: San Diego, CA

salon: The Lot Hair Design and Skin

Care, Escondido, CA

weapon of choice:A at iron. Its

amazing the designs you can create

with a tool meant or straightening!

what she brings to the team: An open

mind, optimism and creativity.

most important lesson? Welcome

constructive criticism with open arms!

most embarrassing moment? Using

too much ash tone on grey hair. Yikes!

Green machine!

katey-Bug Browne

age:18 |hometown: Victorville, CA| salon: TheSassoon Academy, Santa

Monica, CA

personal style:Anythingvintage, anythinggirlywitha grungytwist.

training strategy: Ialwayshave mannequinheads handy. Thereareton

s in my

apartment and some inthe backseat of mycar. I bring themEVERYWHER

E!

inspiredby:Trees. Thereare so many different shapesandyou can form

most of

those shapes on a head of hair.

signature move:Anything with a45-degree angle.

ktieannwoodsage:24| hometown: Salinas,CA|salon: SalinasHairDesign, Salinas, CApersonal style:Modern classic.signature move: Asleek, bigand colorul updo.weapons ofchoice: Ateasing comb,curlingiron andhairspray.inspired by:Architecture. Itgoeshand in hand with hairbecauseinboth,its essential to startwith astrong basetobuild upon.mostimportantlesson? Diplomacy.We cant always saywhat frstcomesto mind whenworking with a client.

B lage: 23 | hometown: West Covina, CA | salon: Brenton Lee Salon, South Pasadena, CA

personal style: Young, resh, urban and classy. I always wear sagging pants with tennis

shoes and a bowtie.

embarrassing moment? I was right out o beauty school, and I worked on a

comedienne or a ashion show. I burned her orehead with my curling i ron. Not only did

she leave my chair, she talked about me during her set!

why hair? To be surrounded by pretty girls! And I love making people look and eel good.

my personality is most likeMichael Jacksonbecausehe was aperfectionist.

ky hage: 20 | hometown: Minneapolis, MN | salon: Root Salon, Minneapolis, MN

personal style: Edgy, unique and 80s-inspired.

inspired by: Hip hop and indie-rock music. Some o my avorite artists are Input

& Broken, Astronautalis and Empires. Cant go a day without listening to them!

if she werent a stylist, she would be: An interior designer or an astronomer.

three words that describe her: Persevering, innovative, dreamer.

why hair? To ulfll my need or creativity and be surrounded by good people and conversation.

(from topcounterclockwise)Katie, Brenton andKathryn hope their

training pays off!

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meet the mentor:

Jeff SaylorSchwarzkopf ProfessionalEducation DirectorAs the sel-proclaimed worlds best dad, Je is

the perect mentor or a young team. Like mostdads, his kids are his number one priority.

This is so important to me because it means

so much to them, he says. Schwarzkop is a

leading education brand around the world, butstill emerging in America. Our RAW team wants

to present the brand as they know it globally.

Teams greatest strength:They are allaccomplished in different worlds ofhairdressing: editorial, education andcelebrity. When these creative elementscollide, the world will agree how special

they are.Can you give us a sneak peek of yourshow? Imagine Alexander McQueenmarrying Walt Disney.Team mantra?Winning would be nice,but the experience will be legendary.

They say everythings better in threes, so thistalented trio from Schwarzkopf Professional may

have luck on their side. Three candidates from

three of the top fashion and style cities in NorthAmerica will bring their own unique perspectives

to the RAW stage. Will this trifecta take the lead

and land on the cover of BTC magazine?

n pmage: 28 | hometown: Los Angeles, CA

salon: B2V Salon, West Hollywood, CA

personal style: Modern and individual with

touches o inspiration rom the past.

signature look to create: Mind-blowing, original

styles.

what she brings to the team: Im passionate

and true-to-sel. And a damn good hairdresser.

where she sees herself in 10 years: Traveling

with Schwarzkop, teaching in their academy and

dominating editorial and specialty hair in LA.

training strategy: Researching ashion, playing

on every client and riend and pushing mysel t omy creative breaking point.

Jy M age: 28 | hometown: Toronto, Canada | salon: bob+paige salon, Toronto, Canada

signature move: I love accentuating a womans acial eatures with a very short crop

and edgy ringe.

career highlight (so far): Meeting Vidal Sassoon on my 28th birthday!

why hair? I saw a ashion show on TV and a girls hair caught my attention. I said, I

gotta learn how to do that, and I havent stopped learning since.

what he brings to the team: Hard work, determination and a will to learn and educate.

my personality is most likePep Le Pewbecause Im passionate and Iwont give up.

M d age: 28 | hometown: New York, NY | salon: Hair Room Service, (mobile salon) NY and LA

career highlight (so far): Working with some o the biggest celebrities in the world like

Lady Gaga, Mariah Carey and the cast o Glee.

what hell do if he wins: Look Je Saylor, our mentor, dead in the eye and calmly tell

him, You were right. Then run around and yell like a child.

inspired by: I recently visited Iceland and the clothing and people inspired me. For such a

small country, theyre so ahead o the ashion game. It just shows what the human mind

is capable o.

what he brings to the team: I bring a business mind and an editori al air. Ive been on

camera quite a bit so I know how to stay cool under pressure.

Hes outto provenice guys

finishfirst!

This team is init to win it...

...and havea good timedoing it!


12/15


Robys catchphrase:Start to finish

Team mantra?Dont try this

at home.

TIGI gathered ve feisty

competitors from a singlesalonNsalo Salon in

Wilmington, NC. Their

mentorsTIGI Haircare Global

Director Nick Irwin and TIGIEducator Roby Powerssee

their close-knit relationships

as the key to their success.But are they ready to step

out of their comfort zone and

command the RAW stage?

meet the mentors:Nick IrwinTIGI Haircare Global Creative DirectorRoby PowersTIGI Educator and owner of Nsalo Salon

Nick is Anthony Mascolos right-hand man at Bed

Head Studios in London where he helps develop

the imagery and identity or TIGIs iconic collections.

When selecting a team or RAW, we took

submissions and a panel o educators chose based

on the work submitted by the teams, says Nick.

We were really impressed with the creativity and

technique shown by Nsalo salon.

Roby Powers isnt a household name (yet), but

he knows what its like to be on the cusp o greatsuccessjust like the youngsters on his team.

This opportunity is so incredibly important to me,

he says, because Ive always been passionate

about advancing my career in the worlds o hair and

ashion.

Teams greatest strength: We are a family andwe know each other better than anyone, saysRoby.Can you give us a sneak peek of your show? Youll just have to wait and see what webring to Orlando! Were going to show theworld exactly why we are not your grannysbeauty parlor!

r pmbage: 27 | hometown: Newport, NC | personal style: Rocker-chic.

three words to describe her: Honest, open-minded, eisty.

career highlight (so far): Created an avant-garde style that was

eatured in a local magazine.

weapon of choice:A Mason Pearson brush and a curl stick.

my personality is most likeMichelle Rodriguezbecause Im a strong, energetic badass.

c gage: 30 | hometown: Jacksonville, NC

personal style: Rustic proessional.

training strategy: To keep my hands moving. Dexterity i s key.

Im also glued to ashion magazines and websites.

if he werent a stylist, he would be: A vintage car mechanic.

rst thing hell do if he wins: Go to Disneyworldduh!

abb Jage: 20 | hometown: Hackettstown, NJ

weapon of choice: My 6-inch heels so I can see the top o my clients heads!

favorite look to create: Natural, eortless-looking color.

if she werent a stylist, she would be: A trophy wie!

most challenging client: My mom.

three words to describe her: Devoted, spunky, hardworking.

n V rb age: 23 | hometown: New York, NY

why hair? It was the perect outlet or the inspiration in my head.

Ive never been so sure o anything, and Ive never looked back!

weapon of choice: TIGI Meche Strips. Theyre great alternatives to oil s

and perect or creating seamless graduation with vari ous levels and tones.

signature move: Transorming an ordinary, medium brown client into a

brunette goddess.

rst thing shell do if she wins: Cry. Im the biggest crybaby!

k wage: 25 | hometown: Byesville, OH

career highlight (so far): Participating in ashion and trunk show events

or non-proft organizations with my salon t eam.

inspired by: The mountains, art shows and concerts.

signature look to create:Voluminous waves. Curls always catch my eye.

personal style: Bohemian chic. Comortable, yet stylish.

my personality is most like Jennifer Anistonbecause Imalways smiling, in good spirits and I love natureand animals.

As Anthonyssecond incommand,Nick knows

what it takesto excel.


13/15


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14/15


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Celebrity Hair Stylists

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Premiere Show Theatre, Orlando

7:00 pm Cocktails

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