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Darko Ratkaj EBU Technical [email protected]

Ratkaj Ebu Digital Dividend Insight

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Page 1: Ratkaj Ebu Digital Dividend Insight

Darko Ratkaj

EBU Technical

[email protected]

Page 2: Ratkaj Ebu Digital Dividend Insight

80+ active members from 56 countries

45 associate members around the world

470+ TV channels and 900+ radio channels

195 million TV households and 600+ million viewers every week

more than 60 million people visit EBU members’ web services every day

www.ebu.ch tech.ebu.ch

Page 3: Ratkaj Ebu Digital Dividend Insight

• Public service broadcasting

• Terrestrial broadcasting

• The digital dividend

• Future prospects of digital terrestrial TV

• Terrestrial broadcasting vs. mobile broadband

• Discussion

Page 4: Ratkaj Ebu Digital Dividend Insight

Public Service Broadcasting

Page 5: Ratkaj Ebu Digital Dividend Insight

Why public service broadcasting?

Public service broadcasting uses money to make programmes

and provide public services, and not the other way around!

• Media has a strong influence on the society.

• This can bring significant benefits to the whole society.

• Market economy alone, left to itself, does not produce

as much benefits as it could. This is called ‘market failure’.

• Regulation is used to correct the market failure.

• Public service remit is defined through the regulatory obligations.

Page 6: Ratkaj Ebu Digital Dividend Insight

• Content obligations

* information, education, entertainment, culture and identity, language,

cultural diversity, social inclusion, citizenship, public sphere

• Editorial and economic independence

from political and commercial interests

• Coverage obligations: free-to-air, universal coverage

• Reliable delivery through all relevant distribution platforms

- no charges for terrestrial spectrum, ‘must carry’ on cable,

no ‘gate keeping’, net neutrality

• Maximum availability with minimum costs

for the viewers and listeners:

• Competition between different distribution platforms

Page 7: Ratkaj Ebu Digital Dividend Insight

About terrestrial broadcasting

Page 8: Ratkaj Ebu Digital Dividend Insight

EBU – Recommendation R 131

Terrestrial Broadcasting

in Europe

tech.ebu.ch

Page 9: Ratkaj Ebu Digital Dividend Insight

• No other delivery platform

combines all these features

to the same degree as

the digital terrestrial TV.

Availability

Free to air

Flexibility

Efficiency

Quality of service

Market success

Development

• Any future replacement must

provide the same benefits.

• DTT is the key platform

to deliver the public value

in Europe.

Page 10: Ratkaj Ebu Digital Dividend Insight

• Availability

• near-universal coverage (98+ % of the population)

• most of the households equipped to receive terrestrially

• most of the TV receivers come with a DTT tuner

• Flexibility

• any reception mode (fixed, portable, mobile)

• coverage can be adjusted as needed (national, regional, local)

• various business models (free-to-air, pay-TV)

• flexible use of the available capacity in a multiplex

• supports a range of services

• Free-to-air

• no additional charges for the viewers

• no gate keeping

• Cost efficient

• total delivery costs (for broadcasters) for all FTA channels

in the order of a few € / month per household

Page 11: Ratkaj Ebu Digital Dividend Insight

• Programme offer in Europe (June 2011)

• 1800 channels in the EU27+ Croatia and Turkey

• 820 national channels (compared to 500 in April 2009)

• 54% of the channels are local

• 47% of the channels are free-to-air, 53% pay-TV

• HDTV available on DTT in 13 countries

• 60% FTA channels are private, 40% public (92% of pay-TV are private)

• The fastest growing broadcasting platform

• estimated 700 millions of DVB receivers in use (end of 2011)

• this does not include DVB-T2 receivers

• growth by 100 mil / year

Page 12: Ratkaj Ebu Digital Dividend Insight

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Jan.2009 Jul.2009 Jan.2010 Jul.2010 Jan.2011 Jul.2011

No

. TV

ch

ann

els

Source: Mavise TV database (www.obs.coe.int/about/oea/pr/mavise_juin2011.html)

EU27 + Croatia and Turkey

Page 13: Ratkaj Ebu Digital Dividend Insight

• Programme offer in Europe (June 2011)

• 1800 channels in the EU27+ Croatia and Turkey

• 820 national channels (compared to 500 in April 2009)

• 54% of the channels are local

• 47% of the channels are free-to-air, 53% pay-TV

• HDTV available on DTT in 13 countries

• 60% FTA channels are private, 40% public (92% of pay-TV are private)

• The fastest growing broadcasting platform

• estimated 700 millions of DVB receivers in use (end of 2011)

• this does not include DVB-T2 receivers

• growth by 100 mil / year

• Viewing

• viewing time of linear TV is about 4 hours/day and increasing

• time shifted and on-demand viewing is increasingly popular

• TV is the most popular singe platform for audiovisual content

• the social aspect of TV reaffirmed through new social media

Page 14: Ratkaj Ebu Digital Dividend Insight

Source: Eurobarometer, July 2011

DTT: 30%

Analogue: 23%

Page 15: Ratkaj Ebu Digital Dividend Insight

Future prospects

of digital terrestrial TV

Page 16: Ratkaj Ebu Digital Dividend Insight

• Continuous development

• increase in capacity, flexibility (MPEG-4, DVB-T2)

• evolution of linear services (all-HD, mobile TV, 3D-TV)

• non-linear services (time-shifted, on-demand, personalized)

• hybrid broadcast-broadband (HBB) solutions, multi-screen

• Regulation

• preserve sufficient amount of spectrum for the future

• protect the public value of DTT

• Interference

• from the mobile systems in the 800 MHz band (and below)

• from white space devices

• from Power Line Telecommunication (PLT) systems

• Switch-over from analogue to digital TV

• analogue switch-off completed in 17 European countries

• additional 11 countries announced the switch-off date

Page 17: Ratkaj Ebu Digital Dividend Insight

tech.ebu.ch

Page 18: Ratkaj Ebu Digital Dividend Insight

1. Linear broadcasting services are here to stay.• DTT will remain important in the foreseeable future

• technology and service development must continue

• sufficient spectrum and adequate regulation are essential

2. Non-linear services will continue to grow• hybrid broadcast / broadband approach is the way to go

Question: How to deliver linear TV to personal user devices

(smartphones, media tablets and personal computers)?

3. Mobile and portable reception will be increasingly important

Question: How to leverage on the strengths of DTT in a hybrid world?

4. Innovative ways for indoor distribution are needed• broadcasters cannot do it alone

Question: How to ensure that radio and TV are retained

in the future mobile multimedia service offering?

Question: Who are potential partners and how to engage them?

Page 19: Ratkaj Ebu Digital Dividend Insight

The Digital Dividend

Page 20: Ratkaj Ebu Digital Dividend Insight

• Increased technical quality (SDTV, HDTV)

• New kinds of services (mobile, data, hybrid, multi-screen, 3DTV ...)

• Convergence in the all-digital environment

• Multi-fold increase in transmission capacity

• Reduction of costs

• Increased flexibility

• Scope for development

• Spectrum opportunities

• more intense use of the spectrum for DTT

• some spectrum to be released (e.g. 800 MHz band for mobile)

• sharing with other users (e.g. white space devices)

Page 21: Ratkaj Ebu Digital Dividend Insight

Because it is complex

• many stakeholders (broadcasting, mobile services, PMSE, WSD,

PPDR, regulators, policy makers, the public)

• interrelated aspects (technical, economic, regulatory, social, cultural)

There are conflicting forces at play

• economic benefits vs. social value

• cultural policy vs. industrial policy

• European harmonisation vs. specific national situation

• commercial interest vs. public service

• many decision makers (national administrations, EC, CEPT, ITU ...)

• incumbents vs. new users - reluctance to share the spectrum

• long term vs. short term

The stakes are high

• future of terrestrial broadcasting

• provision of rural broadband

• mobile business developments

Page 22: Ratkaj Ebu Digital Dividend Insight

• What drives the market value of the UHF spectrum?

• How much is the 700 MHz band worth?

Outcome of the 800 MHz band auctions

€ / MHz / capita

24 – 49 € per capita

Page 23: Ratkaj Ebu Digital Dividend Insight

470 MHz 862 MHz

21 30 40 50 60 69

Broadcasting2006

470 MHz 862 MHz

21 30 40 50 60 69

Broadcasting

790 MHz

61

BC + Mobile2007

470 MHz 862 MHz

21 30 40 50 60 69

Broadcasting

790 MHz

61

BC + Mobile

48

694 MHz

BC + Mobile2012

470 MHz 862 MHz

21 30 40 50 60 69

790 MHz

61

BC + MobileBC + Mobile2015

XX

X

Page 24: Ratkaj Ebu Digital Dividend Insight

How important is DTT in your country?

• penetration – how many households are receiving terrestrially

• market potential – how much content is needed for a viable DTT

Public value of DTT

• is there awareness amongst decision makers

• how is the pubic value protected and promoted

National audiovisual media policy

• is there a commitment to public service broadcasting

• which infrastructure will support the public policy objectives

• what is the development roadmap for this infrastructure

Are there any alternatives to DTT

• can they deliver the same benefits

• when will they be available

• at what costs

• how to migrate the audiences

Page 25: Ratkaj Ebu Digital Dividend Insight

Terrestrial broadcasting

vs.

wireless broadband

Page 26: Ratkaj Ebu Digital Dividend Insight

Terrestrial TV Wireless broadband

• universal coverage

• any reception mode

• guaranteed, predictable quality

• cost-efficient delivery to large

audiences (independent of the

number of simultaneous users)

• every user has access to

the total capacity of the network

• bi-directional

• designed for mobile reception

• potentially unlimited choice of services

• well suited to serve small audiences

• growing population of user equipment

• IP-based

• one-way, no return channel

• the offer is limited by the platform

capacity (no niche channels)

• limited delivery to mobile devices

• no access to IP-only devices

• limited coverage (with sufficient quality)

• only best effort QoS

• high costs, depending on the number of

users; not suitable for large audiences

• total capacity is shared between users

Terrestrial TV and wireless broadband are complementary!

+

Page 27: Ratkaj Ebu Digital Dividend Insight

• Mobile broadband alone cannot satisfy the users’ demand

for mobile media services

• because of the capacity constraints

• difficulties to consistently meet high quality requirements

• incomplete coverage (for the required QoS)

• high costs

• DTT networks are optimal for linear delivery

• they provide required coverage and sufficient quality

• distribution costs are low

• but alone, they are of little use for on-demand services

• DTT and mobile broadband are complementary

• only by combining their strengths will content providers be able

to offer the full range of linear and non-linear services

• this will also help to relieve the strain from the mobile networks

• LTE (downlink) and DVB-T2 are similar technologies

Page 28: Ratkaj Ebu Digital Dividend Insight

Discussion

Page 29: Ratkaj Ebu Digital Dividend Insight

2. The users care about content, not technology

How to meet their future expectations in terms of choice and quality?

• for all services, both linear and on-demand

• on all devices (large screens, smartphones, tablets)

• in all conditions (stationary, mobile, multi-screen)

3. Terrestrial broadcasting and mobile broadband are complementary

Given that neither platform alone can satisfy the whole user demand,

what could be viable models of cooperation between them?

• in delivering the full range of media services

• in using the spectrum efficiently

1. Digital dividend spectrum is a public good

How can the public value be preserved in the process?

Page 30: Ratkaj Ebu Digital Dividend Insight

E-mail: [email protected]

Web: tech.ebu.ch