RATECARD DIGITAL · 3. Video content marketing 4. E-mailing 5. Native advertising 6. Interactivity 6. Commercial policy p. 3 p. 4 p. 5 p. 6 p. 7 p. 11 p. 12 p. 14 p. 16 p. 17 Lexicon:

Metro MediaGalerie Ravenstein 4,1000 Bruxelles+32 2 227 93 51

[email protected]

RATECARD DIGITAL Q3 - 2020

TABLE OF CONTENTS

1. Digital Touchpoints

2. Connect with your target audience

3. Match your campaign objectives

4. Reach overview

5. Advertising solutions

1. Display advertising

2. Video advertising

3. Video content marketing

4. E-mailing

5. Native advertising

6. Interactivity

6. Commercial policy

p. 3

p. 4

p. 5

p. 6

p. 7

p. 11

p. 12

p. 14

p. 16p. 17

Lexicon:

nl.metrotime.be

fr.metrotime.be

zita.be

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Note:The position in which your ad appears on a page can fluctuate. A display ad can appear in different ad slots of the landing page (top – middle – bottom) .

p. 7

p. 18

P U T Y O U R B R A N D O N C E N T E R S T A G E

D I G I T A L T O U C H P O I N T S Metrotime.be Zita.be

Website

Mobile Responsive

Newsletter

Social Media

Video

Opt-In Dedicated Mailing

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C O N N E C T W I T H Y O U R T A R G E T A U D I E N C E

Metrotime.be

Zita.be

6.735.000Monthly page views

2.573.000Monthly visitors

51% of our visitors are < 45 years old

54% women46% men

Nationwide reach(NL + FR)

For urban active on the moveStay informed, anytime & anywhereGood to know news & entertainment

For digital adoptersGuilty pleasureFun facts, lifestyle news & trending topics

4.161.000Monthly page views

808.000Monthly visitors

72% of our visitors are > 45 years old

58% men42% women

Flanders reach(NL)

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Source: Google Analytics May 2020

M A T C H Y O U R C A M P A I G N O B J E C T I V E S

A D V E R T I S I N G S O L U T I O N S

VideoAdvertising

Display Advertising

E-mailing Native Advertising

Interactivity

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R E A C H O V E R V I E W

PotentialReach*/month

PotentialReach/week

PotentialViews**/month

PotentialViews/week

ROS Display Ads 808.000 202.000 4.161.000 1.040.500

ROS InRead Video Ads 242.400 60.600 1.248.300 312.075


PotentialReach/week


PotentialViews/week

ROS Display Ads 2.573.000 643.000 6.735.000 1.683.500



PotentialReach/week


PotentialViews/week

ROS Display Ads 1.317.000 329.000 3.858.000 964.500



PotentialReach/week


PotentialViews/week

ROS Display Ads 1.256.000 314.000 2.877.000 719.000

ROS InRead Video Ads 376.800 94.200 863.100 215.775

M a x . P o t e n t i a l R e a c h


(SOV 20% advisory for CPM campaigns)

* Unique users** Pageviews/Ad impressions

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LEADERBOARD


Premium Display Formats

D i s p l a y A d v e r t i s i n g

MEDIUM RECTANGLE

CPM-rate

Leaderboard (LB) €20

Medium Rectangle (MR) €20

Carousel Ad (CA) €20

Note:Your ads are automatically placed on our mobile sites as well. Therefore, wekindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.

%Mobile %Desktop

85% 15%

50% 50%

Note:All rates are in € and excl. VAT

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• Mobile only format• Minimum number of slides: 3• Maximum number of slides: 4

CAROUSEL AD

HALFPAGE

BILLBOARD


Impact Display Formats


CPM-rate

Billboard (BB) €25

Halfpage (HP) €25

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Note:Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.

%Mobile %Desktop

85% 15%

50% 50%


DISPLAY TAKEOVER


Impact Display Formats


RESPONSIVE TAKEOVER

CPM-rate

Display TakeOver (DTO) €40

Responsive TakeOver (RTO) €40

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%Mobile %Desktop

85% 15%

50% 50%




Targeting options

GEOLOCATION (IP ADDRESS)

DEVICE

%Mobile %Desktop

85% 15%

50% 50%

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PROVINCE PotentialViews*/month

PotentialReach**/month

Antwerpen 1.250.000 300.000

Oost-Vlaanderen 1.000.000 250.000

Brussels 750.000 200.000

West-Vlaanderen 550.000 150.000

Limburg 450.000 100.000

Vlaams Brabant 400.000 100.000

Région Wallonne ( Namur, Brabant-Wallon, Luxembourg, Liège, Hainaut) 250.000 60.000

Note:For optimal delivery we strongly recommend to run your campaign in 2 formats: LB/MR or BB/HP.

(SOV 25% advisory for CPM campaigns)

! Your campaign will run RON (Run Of Network) = Metrotime.be + Zita.be

* Pageviews/Ad impressions** Unique users

Ask your contact person for more possibilities and prices!


Supplement

+15% per option on CPM-rate (Geolocation, Device)

INREAD VIDEO


Outstream Formats

V i d e o A d v e r t i s i n g

CPM-rate

Inread Video €40

• Video ad is placed within the heart of the content• Outstream video ad• Viewable by design• Longer video ad possible (+15 sec)

SupplementIf video streaming / hosting is served by MTM,

an additional €1,5 CPM technical cost will be charged per viewed impression.

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%Mobile %Desktop

85% 15%

50% 50%


Dynamic Job Alert


Video content marketing

V i d e o A d v e r t i s i n g

Upgrade your employer branding and HR communication: turn your job offer into a catchy video!

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More details here.

Other formats are available. Please contact your sales person for ad hoc or tailormade solutions and prices.

Metro Media is your new partner for production and diffusion of videos.

Thanks to its own video content room and its expertise in storytelling, Metro Media can nowoffer you quality videos in a short time and for a small budget.

Dynamic Square

Upgrade your communication and turn it into a catchy video.

Life Hacks

Metro Life Hacks videos is a series about “making your life easier”. In 2’30”, Metro Life Hacks explain how to adopt new simple habits about different topics (ecology, fashion, travel, health & more). A short condensed and fun video to watch on-the-go between two stations.

https://www.metromedia.be/rates-and-formats/#1593511522057-6ef061e2-13eb

NEWSLETTER ADVERTISING


E - m a i l i n g

Format Medium Rectangle

Frequency Daily

Brand Open&Read* CPD-rate

100.000 contacts €2.000

12.500 contacts €500

*Estimation & no guarantee

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DEDICATED MAILING

• Message advertiser is sent as partnermail• Direct click out to website/webshop advertiser• Database of +95.000 opt-in members Zita.be

D e d i c a t e d m a i l i n g

CPM €270

+ €50 if targeted on location*

*Ask your contact person for other targeting options

Targeting Location # Opt-ins* Rate

Oost-Vlaanderen 20.500 €6.560

West-Vlaanderen 16.000 €5.120

Antwerpen 23.500 €7.520

Limburg 12.000 €3.840

Vlaams-Brabant 11.500 €3.680

Supplement! Campaign management + layout: €750!! Realisation cost: + €750.


No Targeting # Opt-ins* Rate

Total database 97.500 €26.325


E - m a i l i n g

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*Max. Potential Reach.

DEDICATED MAILING

• Message advertiser is sent as partnermail• Direct click out to website/webshop advertiser• Database = participants of an interactivity campaign*

D e d i c a t e d m a i l i n g

CPM €320

Supplement! Campaign management + layout: €750!! Realisation cost: + €750.



E - m a i l i n g

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* See Interactivity packages on page 17

N A T I V E A R T I C L E

Placement Format Reach Period Rate Package Price

Content Creation

Run of Site 1 Native Article 30.000 Reads* 2 weeks €6.000 €3.000 €750

Run of Site Native Article Box 100.000. Impressions*

N A T I V E C O N T E N T P A C K


Content Creation

Run of Site 3 Native Articles 80.000 Reads* 4 weeks €16.000 €7.000 €1.500

Run of Site Native Article Box 200.000 Impressions*

N A T I V E D O S S I E R


Content Creation

Run of Site 5 Native Articles 120.000 Reads*

6 weeks €25.500 €9.000 €2.500Run of Site Native Article Box 300.000 Impressions*

Native ArticlePages Display TakeOver 10.000 impressions*

*The number of Reads and Impressions mentioned above are an estimation and no guarantee.

Our Content Room creates natural, native content with unique readers engagement. The content is produced based on our calendar or on demand of the advertiser. On top we add standard interaction for more reader engagement (click through).

Average reading time per article: 30 sec


N a t i v e A d v e r t i s i n g

Concept

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Add reader engagement to your campaigns with these new packages:

All these packages are including: • Set-up Co-Branded Platform + coordination on Metrotime.be/Zita.be• Co-Branded Contest Article: visual + intro on Metrotime.be/Zita.be• Co-Branded Medium Rectangle on Metrotime.be/Zita.be• Co-Branded Medium Rectangle in Metrotime.be/Zitabe newsletters


CREATION ADD-ONS

Type Format Rate

Content Creation Extra Native Article €750 €500

Content Creation Long Read €2.500 €2.000

Content Creation Video On demand On demand


N a t i v e A d v e r t i s i n g

I n t e r a c t i v i t y

PACKAGE GIVE AWAY FUN & PLAY QUIZ & SURVEY CHALLENGE

CONCEPT

1 multiple choice + tie breaker in

standard contest template

Puzzle/Memory Game/Jackpotin personalisedgame template; contest level =

optional

Max. 10 questionsin personalised

template; contestlevel = optional

Uploadphoto/contentin personalised

contest template

CAMPAIGN PERIOD

1 week 1 week Max. 2 weeks Max. 4 weeks

RATESstarting from

€1.750 €2.950 €5.750 €12.750


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Schools/Universities - 25%

Non Profit - 30%

Culture - 30%

Humanitarian - 50%

Charity - 50%

Top Topical predictable events - 25%

Top Topical unpredictable events - 50%

Expandable formats +30%

Capping +25%

Targeting +15% per option on CPM-rate (Geolocation, Device)

Brand Quotation Subject to approval

• +15% for quoting a second brand***

• +25% for multiple brand quoting***

* Not applicable on packages; only applicable on CPM-offers* Not combinable with other discounts/promotions

Structural discounts*

Promotions*

Supplements

*** Not applicable on retail sector and product range of same brand within the same sector

Video streaming / hosting If video streaming / hosting is served by MTM,an additional €1,5 CPM technical cost will be charged per viewed impression.

C O M M E R C I A L P O L I C Y


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Documents

RATECARD DIGITAL · 3. Video content marketing 4. E-mailing 5. Native advertising 6. Interactivity 6. Commercial policy p. 3 p. 4 p. 5 p. 6 p. 7 p. 11 p. 12 p. 14 p. 16 p. 17 Lexicon: