Ratecard 2016 Q4 - Mag Advertising · Direct marketing CPM Est. Desktop Imp.* Est. Mobile Imp. * Total Est. Imp./month e ô 0 0 0 e ô 0 0 0 y Thematic newsletters Title Period (days)

Ratecard digitale2018 Q3

TABLE OF CONTENTS

1. What’s new ? p. 3

2. Display offer p. 4

3. Contextual packages p. 12

4. Native advertising p. 13

5. Targeting options p. 13

6. Direct marketing p. 15

7. InFlow formats p. 15

8. Sales conditions p. 16

9. Available formats p. 17

10.Contacts p. 18

2

WHAT’S NEW ?

3

Desktop and mobile inventory unification

Unless you target a specific device, your campaign will run on

desktop as well as on mobile websites and apps. Minimum 2

formats will therefore be required for every campaign.

Formats matching

Desktop websites Mobile websites

Leaderboard, Large Leaderboard, Skyscraper Mobile banner

Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle

Mobile medium rectangle

Take Over Mobile 2 ads (banner + medium rectangle)

DESKTOP & MOBILE UNIFICATION

NEW INFLOW FORMATS p. 15

OUR WEBSITES ARE GDPR READY !

Web: 28.000 u.b./day Net reach/month

67.500 p.v./day 221.084 real users

32.180 visits/day

137.868 u.b./week Available language : French

470.428 p.v./week

225.466 visits/week

Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms

CinéTéléRevue.beLeader in TV guides

CPM

off

er

4

Traf

fic &

aud

ienc

e

40%

69%

62%

41%

60%

PRA

25-54 y.o.

59%

CPP

offe

r Period (days) Format Est. Imp. Est. SOV Value

Leaderboard 128.000 € 2.000

Medium rectangle or Halfpage 67.000 € 1.300

Channel Format Value

Leaderboard € 20

Medium rectangle or Halfpage € 25

Leaderboard € 25


TV program Leaderboard € 25

Leaderboard € 25


Available formats :

St andard : leaderboard (728*90) or large leaderboard (840*150) + mobile banner (320*50 or 320*100)

P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)

Channel Standard

EPG (Electronic Program Guide) € 25

Available formats :

St andard : mobile banner (320*50)

Homepage

Series

130.000

1.534.000

33.000

ROS

Imp./month

ROS2.200.000

1.155.000

Imp./month

1.290.000

25%7

143.000

10.000



30.400 visits/day

Available language : French


5

Soirmag.lesoir.beInfotainment leader website

CPM

off

erTr

affic

& a

udie

nce

31%

64%

36%

53%

69%

SG 1-4

35-54 y.o.

47%

CPP

offe

r Period (days) Est. Imp. Est. SOV Standard Premium Exclusive

ROS 7 70.000 25% € 1.100 € 1.400 € 2.200

Channel Standard Premium Exclusive

ROS € 20 € 25 € 40

Available formats :

St andard : leaderboard (728*90) or large leaderboard (840*150)+ mobile banner (320*50 or 320*100)

P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) or sticky (120*600) + mobile medium rectangle (300*250)

Ex c lusive : take-over (see tech. spec.) + mobile 2 ads

Imp./month

1.206.000



7.100 visits/day



6

Moustique.beSociety news, current trends, lifestyle, culture & TV

CPM

off

erTr

affic

& a

udie

nce

62%

66%57%

67%

52%

PRA

34%

SG 1-4

35+ y.o.

48%

CPP

offe

r Period (days) Est. Imp.* SOV Standard Premium Exclusive

ROS 7 46.000 100% € 700 € 900 € 1.500

*desktop and mobile inventory unification only with mobile medium rectangle


ROS € 20 € 25 € 40


Available formats :

St andard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (120*600 or 160*600)

P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)

Ex c lusive : take-over (see tech. spec.) + mobile medium rectangle (300*250)

Imp./month*

199.000



4.470 visits/day



7

Télépro.beThe practical TV guide

CPM

off

erTr

affic

& a

udie

nce

61%

76%

69%

49%

39%

PRA

45+ y.o.

51%

CPP

offe

r

Period (days) Est. Imp. Est. SOV Standard Premium Exclusive

ROS 7 61.000 25% € 1.000 € 1.200 € 2.000


ROS € 20 € 25 € 40

Available formats :

St an d ard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (160*600) + mobile banner (320*50 or 320*100)

P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250)

Ex c lusive : take-over (see tech. spec.) + mobile medium rectangle (300*250)

Imp./month

1.050.000

Primo.euEntertainment, TV & BV

CPM

off

er

8

Traf

fic &

aud

ienc

eCP

P of

fer Period (days) Est. Im p.* Est. SO V Standard Prem ium

ROS 7 62.000 100% € 990 € 1.240

*no desktop and mobile inventory unification

Channel Standard Prem ium

ROS € 20 € 25


Available formats :

Standard : leaderboard (728*90), large leaderboard (840*150), medium rectangle (300*250)

Premium : tv spot leaderboard (840*250), billboard (970*250)

Im p./m onth*

266.000

Web: 810 u.b./day Net reach/month


900 visits/day

Available language : Dutch




3.670 visits/day



EOSwetenschap.euAccessible scientific news

CPM

off

erTr

affic

& a

udie

nce

60%

44%

47%

53%

40%

SG 1-2

18-44 y.o.

50%

9

CPP

offe

r Period (days) Est. Imp.* Est. SOV Standard Premium

ROS 30 40.000 20% € 800 € 960


Channel Standard Premium

ROS € 25 € 30


Available formats :

St andard : leaderboard (728*90), large leaderboard (840*150)

P rem ium : halfpage (300*600), tv spot leaderboard (840*250), billboard (970*250)

Imp./month*

200.000

TopSanté.comA focus on women’s Beauty, Health & well-being

CPM

off

er

10


CPP

offe

r Period (days) Est. Imp. Est. SOV Standard Premium

ROS 30 74.000 25% € 1.480 € 1.780


Channel Standard Premium

ROS € 25 € 30

Medicine

Services

Beauty

Healthy food

Diet


Available formats :

St andard : leaderboard (728*90), XL leaderboard (1170*90)

P rem ium : halfpage (300*600), footer expand (1000*40 - 1000*500), billboard (1170*250), sidekick (300*250 - 850*700), filmstrip (300*500 - 300*3000), push down (1170*90 - 1170*415), take-over (on demand)

Nat ive ad vert ising availab le on dem and

17.000

20.300

€ 30 € 35

Imp./month

296.000

120.000

27.000

13.400

Touring.beCar & Tourism

CPM

off

er

11

Motoren & ToerismeDeMotorSite.be

The motorcycle website

CPM

off

er


Available language : French - Dutch

CPP

offe

r

Channel Standard

ROS € 25

Available formats :

Standard : leaderboard (728*90) or medium rectangle (300*250) + mobile banner (300*100)

Im p./m onth

95.000

Period (days) Est. Imp. Est. SOV Standard

Articles 30 50.000 25% € 1.000


Channel Standard

Articles € 25


Available formats :

St and ard : medium rectangle (300*250), skyscraper (160*600)

Imp./month

200.000

12

Contextual packages

PEOPLE & TV SOUTHCinéTéléRevue, Télépro


days Est. Imp.* SOV Price standard premium

value € 3.600 € 4.500

rate € 2.700 € 3.400


Available formats :

St an d ard : leaderboard (728*90) or large leaderboard (840*150)

P rem iu m : tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)

NEWS MAG SOUTHSoirmag, Moustique


days Est. Imp. SOV Price standard premium

value € 3.600 € 4.500

rate € 2.700 € 3.400

Available formats :

St an d ard : leaderboard (728*90) or large leaderboard (840*150) or medium rectangle (300*250) + mobile banner (320*50 or 320*100)

P rem iu m : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250)

AUTOMOTIVE & TOURISMDeMotorSite, Touring

Available languages : French - Dutch

days Est. Imp. SOV Price standard

value € 600

rate € 400

Available formats :

St an d ard : medium rectangle (300*250)

Automotive 7 22.000 33%

TV Mag 7 179.000 33%

News Mag 7 181.000 33%

13

Native advertising

hosted on

Targeting options

available on

on demand

3€ CPM per segment

maximum 2 cumulative segments

or

PARTNER ZONE

set up &

maintenancearticles branded page in feed

format - 1 article

value € 2.500 € 410

format - 3 articles

value € 2.500 € 1.230

format - 5 articles

value € 2.500 € 2.050

*exempt from agency fee

3.000 signs/article

EXTRAS

2 w

ee

ks

€ 7.500

newsletter

long read

7.500

1 m

on

th

€ 15.000 10.000

2 m

on

ths

rate

recommendation

€ 25.000 20.000

media value

€ 10.410

€ 18.730

€ 29.550

€ 8.475

€ 10.400

€ 20.000

content integration* promo amplify*minimum guaranteed pageviews

on demand

more content

more clicks

tailormade solutions

€ 630/article

€ 0,70/click

on demand

€ 500

Targeting Conditions

TIME + 25%

WEATHER + 25%

DEVICE + 10%

SPECIFIC CONTENT + 25%

LANGUAGE + 25%

LOCATION + 25%

PROVIDER + 25%

BEHAVIORAL + 25%

DATA (per segment) + 3€ CPM

Targeting options

14

15

InFlow formats

Inflow Parallax formatDesktop + Mobile

Inflow Landscape formatDesktop + Mobile

Inflow Vertical formatSmartphone only

Inflow Square formatSmartphone only

Direct marketing

CPM Est. Desktop Imp.* Est. Mobile Imp. * Total Est. Imp./month

Soirmag.be € 18 228.000 856.000 1.084.000

CinéTéléRevue.be € 18 39.000 169.000 208.000

*capping of 1 imps/day

Thematic newsletters

Title Period (days) Frequency Language Subscribers Format Rate

Ciné Télé Revue 7 twice a week (contest, news, program) FR 56.000 728x90 / 300x150 / 620x150 / 300x300 € 1.310

Moustique 7 once a week FR 46.847 600x150 / 300x250 € 1.180

Télépro 7 twice a week FR 19.255 728x90 / 300x250 € 480

Primo 7 once a week NL 17.500 728x90 / 300x250 € 350

EOS 7 once a week NL 18.150 600x500 / 1456x180 € 450

Touring 30 once a month FR / NL 350.000 item in newsletter € 8.750

De MotorSite 7 once a week NL 23.100 200x300 / 400x120 € 580

Dedicated newsletters

Title Period (days) Frequency Language Subscribers Format Rate

7 once a week dedicated newsletter € 2.125*

7 once a week co-branded email (contest) € 1.417*

Télépro 7 twice a week FR 43.050 advertorial € 2.150

Touring 30 once a month FR / NL 350.000 dedicated newsletter on demand

Moustique 7 once a week FR 22.124 dedicated newsletter € 2.525

De MotorSite 7 once a week NL 23.100 dedicated newsletter € 1.500

*+ € 250 T.F. (if production)

Ciné Télé Revue 14.166FR

16

NEW CLIENT -5% on the first campaign

LOYALTY -5% on the second order within 2 months for the same advertiser

GOVERNMENT -30% can not be combined with other discounts

NON PROFIT ORGANIZATION -30% can not be combined with other discounts

CHARITY ORGANIZATION -50% can not be combined with other discounts

2 ADS -20% on the CPM price

3 ADS -40% on the CPM price

CO-BRANDING +15% applicable on every additional brand name used in the creatives

SECTORIAL EXCLUSIVITY +50%

TAILORMADE CAPPING +100% capping 1

+75% capping 2

+50% capping 3

+25% capping 4

p any complaint must be submitted within 2 months of the end of the campaign

Sales conditions

17

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www.magadvertising.be

Contacts

Marie Schmitz [email protected] 02 225 58 16

0479 49 33 36

Documents

Ratecard 2016 Q4 - Mag Advertising · Direct marketing CPM Est. Desktop Imp.* Est. Mobile Imp. * Total Est. Imp./month e ô 0 0 0 e ô 0 0 0 y Thematic newsletters Title Period (days)