HALF PAGE200x125 mmStand up 98x255 mm

Up to margins SEK 47 000:-

Unspecified SEK 39 000:-

Rate card SvD Perfect Guide2016

FULL SPREAD 460x300 mm + 5 mm bleed

First SEK 166 600:-

Second SEK 126 600:-

Unspecified SEK 105 000:-

Publication plan 2016

Advertising format and price

FULL PAGE 230x300 mm+ 5 mm bleed

Back page SEK 105 000:-

Towards content SEK 87 000:-

Requested placement SEK 79 000:-

Unspecified SEK 72 000:-

1/4 PAGE98x125 mm

Unspecified SEK 23 000:-

RINK 200x60 mm

Unspecified SEK 29 000:-

Material specifications

• PDF • 300 dpi • CMYK • ICC-profil: ISO Coated v2

PDF are sent to: traffic@aperfectguide.se

Any colour proofs of the ad be sent to:A Perfect GuideVästra Järnvägsgatan 2110517 Stockholm

Conditions:All advertisements must be approved by the Editor-in-Chief. We assume no responsibility for advertisements that arrive in a "different format and resolution". In case of any format adaptations, an extra fee of SEK 750/ hour is charged.

2Material deadline ten workdays before publication.

No. Publication No. Publication Publication

1 16 January 16 30 April 31 17 September

2 23 January 17 7 May 32 24 September

3 30 January 18 14 May 33 1 October

4 6 February 19 21 May 34 8 October

5 13 February 20 28 May 35 15 October

6 20 February 21 4 June 36 22 October

7 27 February 22 11 June 37 29 October

8 5 March 23 18 June 38 5 November

9 12 March 24 25 June 39 12 November

10 19 March 25 2 July 40 19 November

11 26 March 26 13 August 41 26 November

12 2 April 27 20 August 42 3 December

13 9 April 28 27 August 43 10 December

14 16 April 29 3 September 44 17 December

15 23 April 30 10 September

SvD PERFECT GUIDE Advertising bookingannonsera.svd.sePhone +46 8-13 54 21

SvD Perfect Guide2016

An esteemed weekend glossy magazine targeted at groups with high purchasing power

SvD Perfect Guide has 52 attractive pages, printed on glossy paper and is published on Saturdays. SvD Perfect Guide provides SvD’s subscribers the good things in life and is very popular among readers as well as advertisers. You reach a target audience that spends and consumes far more than average. They are well-educated, tend to invest in various funds, and treat themselves that little extra in life.

SvD Perfect Guide offers our advertisers a very strong media channel within fashion & beauty, travel, food & drink, design & decoration as well as finance with the possibility of extra creative advertising solutions.

2

SvD Perfect Guide is Svenska Dagbladet's glossy weekend magazine providing inspiring and entertaining reading about the good things in life.

Target group

Distributed on Saturdays in approx. 85,000 copies and reaches the Stockholm area’s most attractive neighbourhoods.

Distribution

SvD’s most attractive target audience:• Those earning 52 % more than average.• Consuming 26 % more than average.• Has 27 % more in savings than average.• As many as 72 % have an academic education.

SvD PERFECT GUIDE Advertising bookingannonsera.svd.sePhone +46 8-13 54 21