Feature your brand prominently in the app name

5 SEO Tips To Get Mobile Apps Ranked In SERPs

#1 Feature your brand prominently in the app nameusing your brand name as a link, is critical for tapping into their enormous (large) link equity. (See Groupon, Amazon, and eBay

examples below.) Be sure to feature the brand name in the download page URL as well

Tip #2: Link to your app profile page(s) from your home page and/or site footerConsider building a landing page or section dedicated to your apps with screen shots, reviews, features, etc. But it must also have links from the most important pages of your site, and followExample : REIrei.com/mobile.html

Tip #3: Include your brand name in the link text that points at app download pagesToo many brands make the mistake of linking to the app profile page without including the brand name, as in Download iPhone App.Download the eBay iPhone app

Tip #4: Provide a QR link to download the app from your desktop site landing pageUse QR codes to give desktop site visitors easy app access.

Quick ResponseCode

Tip #5: Cross-promote your app to mobile users, searchers, and botsWhen iPhone, iPad, or Android browsers hit your site (desktop or mobile), provide a link at the top of the page for them

to download the appropriate app for their device.