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RANKING
Per fume your wor ld
2
TOTAL
275,2 million € in 2017- 5,6% vs 2016
WOMEN
154,3 million €- 5,8% vs 2016
MEN
120,9 million €- 5,5% vs 2016
Per fume your wor ld
FINE
4
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
1 Euphoria CALVIN KLEIN Coty 2005 7,3 1 Floral Fruity
2 For HerNARCISO
RODRIGUEZShiseido 2003 4,9 5 Chypre Floral
3 Lady Million PACO RABANNE Puig 2010 4,5 10 Floral Woody
4 Alien MUGLER Clarins 2005 4,1 12 Floral Woody
5Black XS For
HerPACO RABANNE Puig 2007 3,7 2 Floral Fruity
6 Be Delicious DKNY Estée Lauder 2004 3,7 4 Floral Fruity
7 Fantasy BRITNEY SPEARS Revlon 2005 3,6 3 Woody Oriental
8 212 Sexy CAROLINA HERRERA Puig 2004 3,6 6 Floriental Fruity
9 Nina NINA RICCI Puig 2006 3,4 9 Floral Fruity
10 Bright Crystal VERSACE Euroitalia 2006 3,2 7 Floral Fruity
11HypnoticPoison
CHRISTIAN DIOR LVMH 1998 3,1 8 Oriental Ambery
12 J’adore CHRISTIAN DIOR LVMH 1999 3,1 11 Floral Fruity
13 Chanel N°5 CHANEL Chanel 1921 3,1 16 Floral Aldehydic
14 Riri RIHANNA Parlux Fragrances 2015 3,0 24 Floral Fruity
15 Coco CHANEL Chanel 1984 3,0 14 Floriental Spicy
5
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
16 Chloé CHLOÉ Coty 2007 2,9 19 Floral Floral
17Gucci By
GucciGUCCI Coty 2007 2,3 17 Chypre Floral
18 Amor Amor CACHAREL L'Oréal 2003 2,1 15 Floriental Fruity
19 Light Blue DOLCE & GABBANA Shiseido 2001 2,0 18 Floral Woody
20 Good Girl CAROLINA HERRERA Puig 2016 1,7 26 Floriental Fruity
21 Noa CACHAREL L'Oréal 1998 1,7 22 Floral Musky
22 212 CAROLINA HERRERA Puig 1997 1,6 25 Floral Musky
23 Sì GIORGIO ARMANIA L'Oréal 2013 1,4 31 Chypre Fruity
24 5th Avenue ELIZABETH ARDEN Revlon 1996 1,4 23 Floral Green
25 Hypnôse LANCÔME L'Oréal 2005 1,3 21 Floriental Fruity
26 OpiumYVES SAINT LAURENT
L'Oréal 1977 1,1 29 Oriental Spicy
27 Chance CHANEL Chanel 2002 1,1 30 Chypre Floral
28 Angel MUGLER Clarins 1992 1,0 27 Oriental Edible
29 Poison CHRISTIAN DIOR LVMH 1985 1,0 32 Floriental Spicy
30 Flower KENZO LVMH 2000 0,9 33 Floral Musky
6
Per fume your wor ld
SìGIORGIO ARMANI
2016: 31st
N°23
PoisonCHRISTIAN DIOR
2016: 32nd
29
FlowerKENZO
2016: 33rd
Desire MeESCADA
2016: 20th
AllureCHANEL
2016: 28th
TOP 30 IN TOP 30 OUT
N°29
N°30
N°31
N°32
7
Per fume your wor ld
46%
14% 13%
8%6% 5% 4%
2% 1%
OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floral61,4%
Floriental15,7%
Chypre12,0%
Oriental6,4%
Woody4,5%
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
8
Per fume your wor ld
TOP 30 GROUPS
Puig22,9%
Coty15,5%
LVMH10,0%
L'Oréal9,4%
Chanel8,9%
Shiseido8,5%
Clarins6,3%
Revlon6,2%
Estée Lauder4,6%
Euroitalia4,0%
Parlux Fragrances3,7%
2016
9
Per fume your wor ld
Lady MillionPACO RABANNE
7 million euros (+34,7% vs 2016)
2016
EuphoriaCALVIN KLEIN
2016
Black XS For HerPACO RABANNE5,7 million euros
(-10,2% vs 2016)
AlienMUGLER
6,4 million euros (+41,9% vs 2016)
4
For HerNARCISO RODRIGUEZ
7,5 million euros (+22,5% vs 2016)
2016
3
2016
TOP 5 WOMEN
N°1 N°2 N°3
N°4 N°5
11,3 million euros (-9% vs 2016)
10
Launched in 2005
EuphoriaCALVIN KLEIN
BlackcurrantPomegranate
VioletJasmine
AmberWhite Musks
FLORAL FRUITY
Per fume your wor ld
N°1
11
Launched in 2003
For HerNARCISO RODRIGUEZ
Bergamot
OsmanthusRose
Orange Blossom
AmberMoss
PatchouliWhite Musks
CHYPRE FLORAL
Per fume your wor ld
N°2
12
Launched in 2010
Lady MillionPACO RABANNE
PearRaspberry
JasmineGardenia
Orange Blossom
HoneyVanilla
PatchouliCedarwood
FLORAL WOODY
Per fume your wor ld
N°3
13
Launched in 2005
AlienMUGLER
Almond
JasmineOrange Blossom
VanillaHeliotrope
Sandalwood
FLORAL WOODY
Per fume your wor ld
N°4
14
Launched in 2007
Black XS For HerPACO RABANNE
CranberryPink Pepper
RoseViolet
VanillaCocoa
PatchouliWhite Musk
FLORAL FRUITY
Per fume your wor ld
N°5
FINE
16
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
1 1 Million PACO RABANNE Puig 2008 8,5 1 Woody Oriental
2 Legend MONTBLANC Inter Parfums 2011 6,9 4 Aromatic Fougere
3 212 Men CAROLINA HERRERA Puig 1999 5,5 2 Floral Woody
4 Euphoria Men CALVIN KLEIN Coty 2005 4,9 6 Woody Aromatic
5 FierceABERCROMBIE &
FITCHInter Parfums 2002 4,7 10 Aromatic Woody
6 Hugo HUGO BOSS Coty 1995 4,4 3 Fougere Fruity
7 Black XS PACO RABANNE Puig 2005 4,2 7 Woody Fruity
8 Rochas Man ROCHAS Inter Parfums 1999 4,1 5 Oriental Woody
9212 Sexy
MenCAROLINA HERRERA Puig 2006 3,9 8 Fougere Oriental
10Boss The
ScentHUGO BOSS Coty 2015 3,5 15 Woody Fruity
11Dolce &
Gabbana Pour Homme
DOLCE & GABBANA Shiseido 1995 3,5 9 Fougere Aromatic
12Lacoste Essential
LACOSTE Coty 2005 3,3 11 Aromatic Woody
13 Bvlgari Man BVLGARI LVMH 2010 2,7 12 Oriental Woody
14Paco Rabanne Pour Homme
PACO RABANNE Puig 1973 2,3 14 Aromatic Fougere
15 Gentleman GIVENCHY LVMH 2017 2,1 Woody Spicy
17
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
16Just Cavalli
HimROBERTO CAVALLI Coty 2004 2,1 18 Woody Leathery
17 Sculpture NIKOS Coty 1994 2,1 13 Fougere Oriental
18 Silver Scent JACQUES BOGARTRekah
Pharmaceutical Products
2006 1,8 16 Oriental Woody
19 CK One CALVIN KLEIN Coty 1994 1,8 20 Citrus Floral
20 Joop! JOOP! Coty 1989 1,5 21 Fougere Oriental
21 Polo RALPH LAUREN POLO L'Oréal 1978 1,5 22 Green Chypre
22 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 1,3 22 Citrus Marine
23 Pi GIVENCHY LVMH 1999 1,3 24 Woody Oriental
24 Ferrari FERRARI Perrigo 1,2 25 Aromatic Fougere
25 Boss Pure HUGO BOSS Coty 2008 1,2 19 Aromatic Woody
26Azzaro Pour
HommeAZZARO Clarins 1978 1,1 26 Fougere Aromatic
27 Lui EMPORIO ARMANI L'Oréal 1998 0,7 31 Citrus Aromatic
28 Cool Water DAVIDOFF Coty 1988 0,7 32 Fougere Woody
29 Fahrenheit CHRISTIAN DIOR LVMH 1988 0,6 29 Floral Woody
30 Hugo XY HUGO BOSS Coty 2007 0,5 27 Aromatic Fougere
18
Per fume your wor ld
29%
21%
14%13% 12%
3% 3% 2% 2% 2%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
Woody31,7%
Aromatic24,0%
Fougere20,5%
Oriental10,3%
Floral7,3%
Citrus4,5%Green
1,8%
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
19
Per fume your wor ld
TOP 30 GROUPS
Coty31,0%
Puig29,1%
Inter Parfums18,7%
LVMH8,0%
L'Oréal4,2%
Shiseido4,2%
Rekah Pharmaceutical Products
2,1%
Perrigo1,4%
Clarins1,3%
N°28
20
Per fume your wor ld
He EMPORIO ARMANI
2016: 31st
27
Cool WaterDAVIDOFF2016: 32nd
AttitudeGIORGIO ARMANI
2016: 28th
Hypnôse HommeLANCÔME2016: 29th
TOP 30 IN TOP 30 OUT
N°27 N°31
N°28 N°33
10,3 million euros (-12,4% vs 2016)
2016
21
Per fume your wor ld
FierceABERCROMBIE & FITCH
5,7 million euros (+26% vs 2016)
EuphoriaCALVIN KLEIN5,9 million euros (+8% vs 2016)
2016
N°4 N°5
8,3 million euros (+36,5% vs 2016)
6,7 million euros (-3,6% vs 2016)
1 MillionPACO RABANNE
LegendMONTBLANC
212 MenCAROLINA HERRERA
2016 2016 2016
TOP 5 MEN
N°1 N°3N°2
22
Launched in 2008
1 MillionPACO RABANNE
MandarinGrapefruit
Mint
CinnamonRose
VanillaAmber
Tonka BeanPatchouli
WOODY ORIENTAL
Per fume your wor ld
N°1
23
Launched in 2011
LegendMONTBLANC
BergamotPineapple
Apple
LavenderGeranium
Rose
Tonka BeanOak Moss
Sandalwood
AROMATIC FOUGERE
Per fume your wor ld
N°2
24
Launched in 1999
212 MenCAROLINA HERRERA
BergamotGrapefruit
Ginger
SageIncenseViolet
VetiverSandalwoodWhite Musk
FOUGERE WOODY
Per fume your wor ld
N°3
25
Launched in 2006
Euphoria MenCALVIN KLEIN
GingerPepper
BasilSage
AmberPatchouli
Cedarwood
WOODY AROMATIC
Per fume your wor ld
N°4
26
Launched in 2002
FierceABERCROMBIE & FITCH
CitronRhubarb
RosemaryMarine Notes
JasmineGardenia
VetiverOak Moss
SandalwoodWhite Musks
AROMATIC WOODY
Per fume your wor ld
N°5
Sozio6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98
CONTACT Pe rf ume your wor ld
