Range: the professional rider, business owner and breeder ......• Not multichannel or duotone images Other (without formatting) • text only in Word, attach images separately At

Range: the professional rider, business owner and breeder in the total equestrian

industry!Your target audience, your communication objective, our joint challenge!

1/9

Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv

reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the

Chamber of Commerce Leeuwarden with number 2615.

Contact: Phone: +31 88-2944980 E-mail [email protected]

Advertising




Target group and range

Range information and communication possibilities per channel:

Target audience: Professionals and semi-professionals in the equestrian

sector; riders, breeders, entrepreneurs.

Age: 16 tot 75 jaar.

Income range: mid to high income

This is the target you want to achieve with your product or service? Then we would be happy to with you at the table to work with you to develop an effective communication plan. Where we creatively your brand recognition, increase brand knowledge and positive brand at-titude within the largest community of the horse sector. This increa-ses the chances of selling your product/brand in the decision-making phase of your target audience. Furthermore, also lead generation and direct sales activities to the resources that can be used. Your communication objective, our joint challenge!

Horses.nl can be reached via the brands Horses newspaper-about 250,000 persons interested in equestrian information on professional level. For this we have managed to create a cross-media service range. We do this through our media in print, online, social media and events. Through these channels, we reach your target at diffe-rent times. Faced with relevant information about all equestrian sports disciplines, breeding resources. News we bring daily via www.horses.nl, complemented with 4 x per week a e-mail newsletter and once a week with the horses newspa-per in print. The horses in a glossy magazine gives newspaper Extra content addition with in-depth interviews and other informative arti-cles in the named disciplines. Horses newspaper tools appears six times a year.

Placement rate Springertjes about 1 column

Mm rate € 0,69 € 36,- fi rst 5 lines,

1.000 mm € 0,58 5,-per line more

2.500 mm € 0,55

10.000 mm € 0,50

20.000 mm € 0,47

Ear-ads: possible, rates on request

IM-ads: for page 3 x mm rate

Other text pages: 2 x mm rate

Contract period: 1 year

Fc surcharge: € 160,-

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Range: approx. 40.000 people.

Subscriptions + loose sales

(e-magazine).

Appearance: weekly

every Wednesday

Deadline for reservations: Monday

10:00 for appearance

Paardenkrant

Advertising

Size 1x 3x 6x

1/1 page € 1.639 € 1.493 € 1.367

½ page € 842 € 776 € 710

¼ page € 460 € 418 € 393

Range: approx. 40.000 people.

Newspaper subscriptions

+ loose sales (e-magazine).

Paardenkrant Extra

Technical specifi cations see page 5 and 6.

The trade magazine of Horses.nl

The magazine of Horses.nl

Range:

+ loose sales (e-magazine).

The magazine of Horses.nl

Number Reservation Copy Publication

Deadline Deadline Date

1 13-01-17 19-01-17 03-02-17

2 03-03-17 09-03-17 24-03-17

3 Digital 23-05-17

4 07-07-17 13-07-17 28-07-17

5 Digital 19-09-17

6 28-11-17 01-12-17 19-12-17




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News from... advertorialNews from....

News from ... (your brand). On the basis of an interview or conversation

we propose an editor available that the relevant sums up information

about your brand, product or service in an editorial.-Possibly with a link

to the horses.nl Web shop where the product is offered specifi cally for

the horses.nl reader.-Possibly with links to winpage where horses.nl

is the product as a reader the opportunity to win.-Possibly with link to

landing page on horses.nl where the qualities of the product in different

ways to the attention. In words, pictures and moving images (video).

Landing pages are SEO proof put up with possible links to your website.

Rate on request

New from... is a product carrousel an landingpage

Rate: on request

Delivery specifi cations:

• Photo for slider laying

• Photo for detailpage preferably laying

• Two photo’s or a fi lm for landingpage

• Photo 700 pixels wide minimal

Two lines text under the photo on the homepage. Max. 45 characters

(including space)

Overige

• Billboard, halfpage banner en fl oor ad Rate: € 20,- per (CPM)

• Geo targeting possible

• Rich Media third party tag hosted by Horses.nl € 150,- extra

• Layer ad, corner ad, fl oor ad, site takeover, wallpaper etc.

Rate on request

Horses.nl the website of Paardenkrant (website/mobile/desktop)

Leaderboard

Leaderboard

MediumRectangle

News from

Interesting link

Leaderboard

A leaderbord is a big, almost page-wide advertisement and one of the

most common online advert sizes. An advert is displayed directly below

the header. A rotation of six advertisers is the maxium.

Rate Per month: € 1.164,-

An interesting link is a short clickable text in combination with a logo, that

leads to a website. A rotation of two advertisers is the maximum.

Rate Per month: € 269,-

Interesting link

Medium Rectangle

A medium rectangle is a large advert size that’s always placed in between

the newsitems. This type of advert is ideal for communicating different

types of messages including video. A rotation of fi ve advertisers is the

maximum

Rate Per month: € 1.494,-

Range: approx. 190,000 unique visitors on average per

month and 1.5 million page views.

50% mobile, 30% desktop and 20% tablet.

Technical specifi cations see page 7.




4/9

Full banner

Advertorial

Direct e-mail newsletter:

Horses.nl Facebook:

Frequency: 4 x per week Appears on Sunday, Monday, Wednesday and

Friday. Shipping to 25.300 email addresses.

Advertorial: an advertorial is a clickable text ad that in terms of format-

ting similar to the editorial content of the newsletter.

Rate: € 352,-at a time.

Full banner: a full banner is a horizontal ad size, that almost completely

over the entire width of the newsletter.

Rate: € 222,- at a time.

Range: Approximately 23.277 persons

• Theme newsletter 3-4 editorial articles related to a topic.

• Theme can be supplemented with advertorials from multiple vendors,

or one specifi c vendor with advertorials.

Rates on request

Range: Approximately 23.000 persons

Range: Approximately 23000 persons special offer of a brand, product

or service in the style of ‘ Horses ‘. Sent to all opt-in commercial addres-

ses.

Rates on request

Special email newsletters:

Horses.nl newsletter (editorial version)

Range: 26.000 likes, average number of persons concerned per

week: 90.000.

Facebook horses.nl is usable at a relevant, distinctive and high-profi le

campaign that is part of a broader communication plan used at Eisma.

Webinars:

Workshop

Theme editors: sponsorship

Theme advertiser: supported by Horses newspaper-Horses.nl

• Theme Workshop: sponsorship of a workshop supported by the editor.

• Theme: sponsoring advertiser supported by Horses newspaper-

Horses.nl.

Rates on request

Direct e-mail newsletter

Printscreen by Horses.nl Facebook

Horses.nl email newsletter

Technical specifi cations see page 8

Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv

reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as filed with the


5/9

Technical specifications and delivery specification Paardenkrant-Horses.nl

Digital file types

Delivery Inserts

Dimensions

Reservation terms

Where to send your advert to

Column widths

Advertpage Editorial page

1 column 35 mm 1 column 52 mm





6 column 227 mm

7 column 265 mm

Print area 265 x 380 mm

Colour mode CMYK

Resolution 300 dpi

Term of submission

ZW/w 2 days before publication 10:00 Fc and

spot color 2 days before publication

Dates of booking zw/w 2 days before publication

Fc and spot color 2 days before publication

Dates of cancellation zw/w one working day rather than term of

submission

Fc and sport color one working day rather than term of

submission.

Up to 10 mb by e-mail to: [email protected]

Over 10 mb via one of the free servers www.dropsend.com,

www.wetransfer.com, www.sendthisfile.com, www.yousendit.com to: de-

[email protected]

PDF

• Certified PDF

• Images and fonts embedded

Quark Xpress

• Please add or include all (Macintosh) fonts, illustrations and images

Adobe Illustrator

• Outlines

• *.ai, *.eps

Adobe Photoshop

• Flattened (not layered)

• *.tiff, *.eps, *.jpg, *.psd

• Not multichannel or duotone images

Other (without formatting)

• text only in Word, attach images separately

At the delivery of the ad, one needs to take into account:

• Ad delivery with WNG_Coated profile. This should be applied

in InDesign or Photoshop.

• Ad delivery in CMYK and pantone/no spot colors.

• The total coverage of the color in an advertisement must be

included under the 250%.

• Photos at 300 dpi

Amount: on request

Delivery: type in boxes

Deadline: no less than 5 working days before deadline

Products must bear a bill of lading or shipping docu-

ment, on which the following information should be:

Titel: Paardenkrant- Horses.nl

Contactperson: Marco Bresser

Number, Edition or publication date and day of pro-

cessing.

Delivery address De Persgroep Printing Amsterdam

t.a.v. Marco Bresser

Van der Madeweg 40

1114 AM Amsterdam-Duivendrecht

Tel. 020-5629634




6/9

Technical specifications and delivery specification Paardenkran-Horses.nl Magazine

Digital file types

Delivery Inserts

Dimensions

Where to send your advert to

follow up technical specifications and delivery specification see page 7 through 9

Size portrait (w x h in mm) landscape (w x h in mm)

2/1 page 430 x 268

1/1 page 200 x 268 --

1/2 page 98 x 268 200 x 132

1/4 page 98 x 132 200 x 64

1/1 print area 200 x 268

2/1 print area 430 x 268

1/1 type page 230 x 300 afloop: 3 mm rondom extra

2/1 normal display 466 x 300 afloop: 3 mm rondom extra

Colour mode CMYK

Resolution 300 dpi

Bound inserts on request

Inserts on request

Up to 10 mb by e-mail to: [email protected]

Over 10 mb via one of the free servers www.dropsend.com,

www.wetransfer.com , www.sendthisfile.com , www.yousendit.com to

[email protected]

PDF

• Certified PDF

• Images and fonts embedded

Quark Xpress

• Please add or include all (Macintosh) fonts, illustrations and images

Adobe Illustrator

• Outlines

• *.ai, *.eps

Adobe Photoshop

• Flattened (not layered)

• *.tiff, *.eps, *.jpg, *.psd

• No multichannel or duotone images

Other file types (e.g. Word)

• Text in Word, images as seperate files (not embedded)

Amount: on request

Delivery type: in boxes

Deadline no less than 5 working days before deadline

Products must be accompanied by a document with

contains the following data:

Title: De Paardenkrant Extra

Contact: Theo Nitrauw

Number of issue, and-date.

Delivery adress Veldhuis Media

T.a.v. Theo Nitrauw

Kanaaldijk OZ 3

8102 HL Raalte




7/9

Technical specifi cations and delivery specifi cation Horses.nl

News from... is a product carrousel and landing page.

Delivery specifi cations:

• Photo for slider laying

• Photo for detailpage preferably laying

• Two photo’s or a fi lm for landingpage

• Photo 700 pixels wide minimal

• Two lines text under the photo on the homepage. Max. 45 characters

(including space)

News from...

Leaderboard

A leaderbord is a big, almost page-wide advertisement and one of the

most common online advert sizes. An advert is displayed directly below the

header. A rotation of fi ve advertisers is the maximum.

Specifi cations 728 x 90 pixels, mag 99 Kb, gif or Html5 with URL

An interesting link is a short clickable text in combination with a logo, that

leads to a website. A rotation of two advertisers is the maxium.

Specifi cations: Logo 80 x 60 pixels, animated gif, option with 3 images.

Text: Titel max 15 characters, Text discription max 50 characters (incl.

spaces). + URL

Interesting link

Medium Rectangle

A medium rectangle is a large advert size that’s always places in

between the newsitems. This type of advert is ideal for communicating

different types of messages including video. A rotation of fsix advertisers

is the maxium.

News from... advertorial

News from ... advertorial in consultation sales/editorial.

Leaderboard

Leaderboard

MediumRectangle

News from...

Interesting link

Creative banner

Do you want a striking banner? Please contact our advert department

Delivery specifi cations banners

• gif

• jpg

• with url

Colour mode: RGB

Resolution: 72 dpi

Deliver digital copy by e-mail: [email protected]

Go to http://eismamediagroep.nl/adverteren/aanleverspecifi caties-online/

for more information




8/9

Technical specifi cations and delivery specifi cation Horses.nl emailnewsletter

Frequency

Positions

Full banner

Advertorial

An advertorial is a text ad in terms of layout resembling the

editorial page content. Bij clicking on the advertorial the visitor will hit the

landing page.

Specifi cations

• Image 600 w x 400 h

• No (small) text in image

• Image in JPEG and max. 120 kb

• Text max. 400 characters including spaces and title.

• Supply URL

The newsletter appears 3 times a week, every Monday, Wednesday and

Friday.

There are 3 positions free for commercial expressions per newsletter.

A full banner is a horizontal newsletter advert that runs across

virtually the entire centre width of the newsletter

• Specifi cations 550 x 150 pixels, max. 49Kb.

Full banner

Advertorial

General Information

Published by Eisma Horsesmedia

Celsiusweg 41

8912 AM Leeuwarden

Publisher Dorien van Dijk

Salesmanager Eddy Hoornstra

M +31(0)6 317 688 30

E [email protected]

Advert department André Kunze, sales

M +31(0)6 317 688 42

E [email protected]

Cindy Haentjens, sales support

T +31(0)88 29 44 980

E [email protected]

Ellen Moekotte

T +31(0)88 29 44 981

E [email protected]

Marketing Eisma Horsesmedia

T +31 (0)88 29 44 857

E [email protected]

Jacqueline Wijbenga

T +31 (0)88 29 44 821

E [email protected]

Editors Dirk Willem Rosie, chief editor

T +31(0)88 29 44 968

E [email protected]

Tamara van de Krol, editor

T +31(0)88 29 44 976

E [email protected]

9/9




Documents

Range: the professional rider, business owner and breeder ......• Not multichannel or duotone images Other (without formatting) • text only in Word, attach images separately At