Rajan Arora1738, Sec-32 A,Urban Estate, Chandigarh Road,

Ludhiana, PunjabD.O.B. - 25th Jan 1983

Phone: +91 7837267700/0161-2681690, E-mail:rajan.arora@hotmail.com

Professional Snapshot

A dynamic sales professional with over 9 years of experience in Sales, Marketing, Strategy Planning, Operations Management, Channel Development& Capability Development in Paint, Mobile & Telecom sector

Extensive experience in developing business plans & SOPs for overall business Excellent leader with exposure in conceptualizing measures to optimize the resource/capacity utilization Strong communicator with the ability to ensure execution of the time-bound deliverables Adept at handling day-to-day administrative activities in coordination with internal/external departments Winner of various individual & team contest for at Region & National level

Area of Exposure

Business Development Identify and develop new streams for long-term revenue growth and maintaining relationships with trade. Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share

metrics. Ensure maximum customer/trade satisfaction and achieving delivery and quality norms.

Sales & Product Marketing Develop marketing strategies to ensure width and depth of distribution by maintaining, developing and increasing

channel. Evaluate performance & monitoring their sales and marketing activities. Analyzing growth opportunities and optimizing the same.

Channel Management Identify and develop the distribution channels, resulting in deeper market penetration and reach. Develop and implement strategies aimed at strengthening the channel network in the allotted region and also

improve their Sales performance. Driving sales initiative to achieve business goals

Team Management Recruiting, training and monitoring the performance of team members to ensure efficiency in sales operations and

meeting of individual and team targets. Conducting meeting for setting up sales objectives and designing and streamlining processes to ensure smooth

sales and distribution operations

Work Experience

Nokia India Pvt Ltd subsidiary of Microsoft Mobile Department: Sales

Designation: Sr.Manager-Sales Business Area: Device Area: Entire Urban Punjab Period: March’2012 till date

Key Engagements Sr Sales Manager ~ Chandigarh (handling entire Urban Punjab)

Key Responsibilities

Sales and distribution management for entire Urban Punjab comprising of Ludhiana, Jalandhar, ,Amritsar, Bhatinda and Pathankot. Earlier was Based out of Jammu(Up Till August 2013)

Handling a business size of 156 crs pa Managing multiple channels including branded retail and multi-brand outlets Managing team of 5 RDS, 4GTM Trainers, (12 sales representatives) and 4 FF ASMs (125 sales consultants) Improving Distribution Efficiency (Ways of working at distribution point and in market) To ensure that company schemes are deployed at the dealer / retailer level and take corrective action where

required To motivate and guide the TL/FF team/Distributors/retailers in area through periodic visits and reviews Target setting and planning the mode of executions for achievement

Key achievement Got Exceptional rating for the year 2012-13 and was promoted,Again got Exceptional Performance Rating for the

year 2013-14 and 2014-15.Got the Challenger mindset Award from Mr Stephen Elop for Year 2013-14.

Got rewarded as Young Leader of Nokia india in year 2014. Winner of Launch Execution Excellence Award for FY 14 and was Awarded by Mr P Balaji(MD-Microsoft Mobile

Devices). Winner of Sales Execution Excellence Award for FY 14 and was Awarded by Mr P Balaji(MD-Microsoft Mobile

Devices). Reversed falling Market share trend and grew it by 9% in Jammu City making it the highest in last 3 years. Overall performance evaluation for Year 2012 – Exceptional and was promoted to Sr.Sales Manager Winner of T3 Award for two consecutive months April’12 & May’12 for excellent performance. Winner of Nokia Sales Achiever Award,H2’2012 Winner of Nokia Sales Achiever Award,Q2’2013 Received RGM Sales Achievement Award for the year 2012-13. Winner of EDGE Award for the months Jan’13 & March’13 Winner of Dhanteras and Diwali Sales Contest 2012. Received the Award for Visibility and overall Consistency for H1’2013. Won the Lumia Champion Contest in 2013 and was awarded Tour to Singapore

Organization: Sony India Limited Department: Marketing/Sales

Designation: Area Sales Manager

Area: Punjab Period: June’08 to Feb’12

Key Engagements

1. Area Sales Manager ~ Punjab : (June’08 – till Feb’12)

Key Responsibilities Identifying New Rural markets and Channel Partners Identifying and appointing dealer for deeper market penetration and reach under project Happy Punjab. Assisting the dealers in achieving the targets and providing them with technical training Coordination with Logistics and Care Centers to ensure the smooth operation Between the Company and the Trade

Partners

Organizing Dealers RDS meet at Regular intervals in order to solve there issues and to get close window over the Trade

Leading, training and motivating a team of Sales officers, Sales executives, Product promoters and assist them in meeting the assigned target.

Managing Distributor/ Dealer relationships, service support, retail channel, performance evaluation Successfully organized various sales promotional schemes such as road shows, display contests and in-shop demos

etc for brand visibility. Organized Various launch parties for the launch of Big ASP player Like LCD’s, Laptops, Audio Systems, Digital

Cameras, Camcorders, Network walkman and PlayStations.

Key achievement Sony:-Won tour to Dubai(4 Days 3 night) in 2010 for Highest Value growth in Festival Quarter Instrumented in achieving value sales growth of 51% in Ludhiana City and 104% in upcountry Market in year 2009-

2010 . Made Separate Distributors for Playstation, Cybershot, Handycam Walkman and Mdr Categories ,Hence registering

more than 4 digit growth in these categories in the year 2009-2010 and was awarded for the same, Also added 3 new Mbc’s and 2 Sony Center’s

Organization: Bharti Airtel Limited Department: Marketing/Sales

Period: May’07 – June ’08

City: Ludhiana Designation: Assistant Manager Prepaid

Key Engagements Assistant Manager Prepaid ~ Ludhiana (May ’07- till June ’08)

Key Responsibilities Managed a Channel comprising Four Prepaid Distributors,5 Arc’s AND 500 RETAILERS in ludhiana market and

overseeing an annual sales turnover of 25 crores. Achieving target of 5000 new activation per month for Bharti Airtel Ltd. Setting of Targets for the channel and achieving them on month on month basis Handling the team of 16 sales executives and 5 merchandisers to increase retail sale Designing and implementing programmes for retail team to update them about Product Features New Launches to

ensure secondary sales out. To solve all the issues of distributor & retailer/wholesaler to increase the secondary sale. To coordinate with Logistics and Marketing People on day to day basis to ensure the Smooth Operation between

the trade and to avail Branding and POS Material where ever needed Conducting the Retail audit of dealer to check our Market share and Product visibility.

Key achievement Received Best performer award for highest sales in the month of july in mission “M3M”. Become “Real Star” for achieving highest sales in consecutive 3 months(Nov,Dec,Jan) in mission “REAL STAR” and

was awarded by CEO (North) of Bharti Airtel Ltd Mr. Rajiv Jaitely

Organization: Asian Paints Department: Marketing/Sales

Period: March ’06 – May ’07

City: Jalandhar Designation: TSI Sales

Key EngagementsTSI Sales ~ Jalandhar (March ’06- till May ’07) (Campus Recruitment)

Key Responsibilities Handling the area of 12.31 Cr. per annum. Identify new dealers for increase of the Business and ensure penetration is tapped. Ensuring the full SKU range placed at key outlets To achieve sales targets for the territory. To plan and implement, various sales promotion activities in the territory. To ensure profitable functioning of dealers, in alignment with organization’s policies and interest. To make a territory monitoring report every month including competitor’s activities. To attend the customer complaints in use of the products, suggesting the remedial measures. To conduct a retail audit to assess market potential, estimation of sale of competitors with a view to adopt

suitable strategies for sale. .

Key achievement Instrumented in achieving sales growth of around 23% in year 2006-07 in Hoshiarpur and Nawashahar Installed 6 colourworlds in local Hoshiarpur and total 10 colourworlds in 2006-07 including in the town of Banga in

which previously no colour world was installed.

Education

Year Degree/ Certificate Institute/ School, City %

2006 MBA: <Marketing> Panjab University 81

2004 B.COM <Hons> SCD Govt College, Panjab University 62

2001 Secondary St. Thomas School, Punjab 82

1999 Matriculation St. Thomas School, Punjab 68

IT Skills

Proficient at MS Word, MS Excel, MS PowerPoint and MS accessReferences

I would be glad to provide a list of references, if desired.

Date Rajan AroraPlace