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presenting //

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presenting // Rail Side Benchers

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Rail Side Benchers

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what is a bencher?

Rail Side Benchers // what are they

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Rail Side Benchers // what are they

a bencher is a person within the graffiti communitywho records the artwork of other graffiti artiststhrough photography and videography. a bencherprimarily spends their days on the rails looking forthe best work thrown up.

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Rail Side Benchers // what are they

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Rail Side Benchers // their mission

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Rail Side Benchers // their mission

Rail Side Benchers is a lifestyle company that is setout to create an attire that graffiti artists, freightwriters, or any activist of street art can relate to andproudly rep.

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Rail Side Benchers // essence

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Rail Side Benchers // essence

NOTORIETY

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NOTORIETY

Rail Side Benchers // essence

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NOTORIETY

Rail Side Benchers // essence

getting up // being seen

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URBAN

Rail Side Benchers // attributes

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URBAN

Rail Side Benchers // attributes

city smog // light pollution // and commercial consumerism

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ICONIC

Rail Side Benchers // attributes

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ICONIC

Rail Side Benchers // attributes

brand based // ironic // familiar

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MIDWEST

Rail Side Benchers // attributes

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MIDWEST

Rail Side Benchers // attributes

not west coast // not east coast

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INVESTED

Rail Side Benchers // attributes

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INVESTED

Rail Side Benchers // attributes

benchers // graffiti artists

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REPUTABLE

Rail Side Benchers // attributes

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REPUTABLE

Rail Side Benchers // attributes

like the top artist // trusted

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Rail Side Benchers // elements

CLOTHING

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Rail Side Benchers // elements

6 shirts // 1 hat

CLOTHING

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Rail Side Benchers // elements

PHOTOGRAPHY

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Rail Side Benchers // elements

a tonPHOTOGRAPHY

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PERSONS

Rail Side Benchers // audience

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PERSONS

Rail Side Benchers // audience

teens 16+ // young adults 20-35

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Rail Side Benchers // personas

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RIVALS

Rail Side Benchers // competition

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RIVALS

Rail Side Benchers // competition

large // small

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WHY?

Rail Side Benchers // reason

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WHY?

Rail Side Benchers // reason

large // connected //community

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RE-BRANDISH

Rail Side Benchers // rebrand

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RE-BRANDISH

Rail Side Benchers // rebrand

keeping // pushing // maintaining

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KEEPING

Rail Side Benchers // rebrand

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KEEPING

Rail Side Benchers // rebrand

notoriety // urban // iconic //midwest // invested // reputable

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PUSHING

Rail Side Benchers // rebrand

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PUSHING

Rail Side Benchers // rebrand

brand standards // online presence // reward of product

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MAINTAINING

Rail Side Benchers // rebrand

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MAINTAINING

Rail Side Benchers // rebrand

brand standards // products produced

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RE-BRANDISH

Rail Side Benchers // end

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RE-BRANDISH

Rail Side Benchers // end

keeping // pushing // maintaining