Radio Trails Analysis

Trail for(station/channel)

ITV 1

Target audience Young people who use social media, and how this affects their education.

Tone of voice? Formal, as if addressing a serious issue. Suggests the documentary is serious.

Sound effects?(SFX)

Limited use of sound effects, mainly voices and music.

Wildtrack/ambient sound?

Technological music, relatively serious and creates a worrying atmosphere.

Use of music? Music cuts out for the voiceover to conclude the trailer, makes the words more memorable.

How many tracks? 8 tracks, switching between vox pops, interviews and the voiceover.

Sound levels? The sound levels do vary slightly, but only when switching between vox pops and the voiceover. This is due to the positioning of vox pops compared

to staged clips.

Length? 32 seconds

Other notes/common elements/conventions

Sounds conversational, flows very well. Has more than one voice included, meaning that it isn’t boring to listen to.