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I created a radio ad with two ladies talking about ilovecheese.com
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Client: Dairy Management Inc.
Writer: Allison Goebel
Date: March 14, 2012
Job Title: :60 Radio Commercial
Commercial Title: Cheese Can Help Adults Lose Weight
______________________________________________________________________________
SFX: (KIDS OUTSIDE PLAYING UP AND UNDER)
JAN: (CONCERNED) Oh Stacey, I miss being a kid. Being active all the time and able
to eat whatever you want without gaining a pound—
JAN: (SHOUTING) Billy, don’t eat the sand! That’s not good for you!
STACEY: (CHUCKLING) Kids really do eat whatever they want.
JAN: (QUICKLY RAMBLING) No, but I’m serious. I don’t see myself as “old,”
because I’m not,
SFX: (STACEY CHUCKLES)
JAN: but weight gain and weaker bones are right around the corner and—
STACEY: Jan, you should try eating cheese three times a day!
JAN: (CONFUSED) Cheese?
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page 2 of 2
Writer: Allison Goebel
Commercial Title: Cheese Can Help Adults Lose Weight
______________________________________________________________________________
STACEY: Yep.
JAN: Cheese, as in the same delicious stuff I cook in family meals?
STACEY: Yep, that’s the cheese. It has calcium, protein and so much more.
JAN: But I love cheese. How could something I love to eat be good for me?
STACEY: (EXCITED) I know; it’s great! I found research by the National Dairy Council that
adults on low-calorie diets, who eat cheese three-times a day, lose weight
quicker.
JAN: (RELIEVED) Maybe getting older isn’t so bad after all.
STACEY: (JOKING) I like to look at is as getting wiser.
SFX: (KIDS OUTSIDE PLAYING OUT)
MAN: Ahh, the power of cheese. Visit i-love-cheese-dot-com for more information and
great recipes.