Robin’s Design should advertise on a weekly, or twice weekly with/on:a. Radio Stations:

i. WFHM-FM 95.5 The Fish

ii. WMVX 106.5

iii. WMJI-FM 105.7

iv. WCLV-FM 104.9

v. WDOK-FM 102.1

vi. WGAR-FM 99.5

vii. WCPN-FM 90.3

b. TV Stations:

i. WKYC- Channel 3

1. Good Company

a. Robin Vadaj should try to make at least two

appearances on the show each year. She can

demonstrate the latest trends in remodeling and

seasonal décor.

b. Robin’s Design should also place her commercials

during this show.

2. Howard Hanna Sunday Showcase of Homes

a. Robin’s Design should place her commercials on this

show every Sunday.

ii. WEWS – Channel 5

a. Robin’s Design should also place her commercials

during a morning news show bi-weekly.

iii. WJW – Fox 8

1. That’s Life with Robin Swoboda

a. Robin’s Design should also place her commercials

during this show.

2. Robin’s Design should also place her commercials during a

morning news show bi-weekly.

iv. WOIO – Channel 19

1. Robin’s Design should also place her commercials during a

morning news show bi-weekly.

c. Magazines:

i. Cleveland Magazine

ii. Cleveland Home Décor

d. Shows to buy a booth at:

i. The Great Big Home + Garden Show at the IX Center

ii. Cleveland Mid-America Sail and Power Boat Show

Radio Commercial:

Two adult women that speak with sophistication. Holiday music playing in the background.

Lynn: Another great holiday party, Cheryl. And your house looks beautiful this year!

Cheryl: Thanks, Lynn. Robin of Robin’s Design helped me with all of it.

Lynn: All of it?!

Cheryl: Yes! She helped me chose the renovations, new furniture, and all the holiday

decorations! She even went to the stores with me to pick them out.

Lynn: Where can I contact her?

Cheryl: Just go to robinsdesigns.com to book an appointment and see her portfolio. I see

that she even does boats.

Woman Narrator: Redesign your living space with Robin’s Design.

Internet Advertisement

I wanted a simple Internet ad because smaller advertisements are cheaper,

therefore I could buy more spots. Additionally, many viewers are not reading the details of

a pop-up side advertisement. The goal of the advertisement is to get customers to

recognize the Robin’s Design image, know that she works with homes and boats, and

provide a website link for them to know where to access more information. I wanted this

ad to be simple and to the point, which is why I chose this copy.

Billboard Advertisement

I want this billboard to be placed at the stop sign that is at the exit of Great Lakes

Mall in Lake County. I made this sign wordier because it would be placed at a stoplight, so

viewers would have more time to look at it. Since many drivers will be coming from the

shopping centers, I wanted this billboard to strike humor. The goals of this ad are to get

customers to recognize the Robin’s Design Image, to tell them the unique factor that she

works with renovations to decorating, and to compare their own actions. By comparing a

decision they needed help on that would only affect them temporarily for the day they

wear that outfit, with a decision that they would have to live with more months, or years, I

think I can persuade people to get an expert’s service. I want the first two lines of this

billboard to act as a scare tactic for women. I want them to think, “If I needed help on

choosing my outfit, did I need help on choosing what my house looks like? Do I need help?”

Magazine Advertisement

For the magazine advertisement, I had more space to work with. Therefore, I chose

two images from Robin Vadaj’s portfolio that need that could provide a reader more detail

of her décor. I would place this advertisement in the January edition of Cleveland Magazine,

emphasizing that the New Year calls for a new look for your room(s). The goals of this ad

are to get customers to recognize the Robin’s Design Image, to tell them the unique factor

that she works with renovations to decorating, to provide a website link, and to add slight

humor. I also want customers to relate the idea of the New Year being a fresh to the

persuasion that your home also needs to freshen up.