Rachel Chung

Thesis 1 FALL 2011 | 10/17/11 UPLOAD | Faculty: Julia Wargaski

Thesis Proposal  

I am exploring color to see how it can influence change in the future with the use of color memories of the past because I want to see how it can be implement as the simple influential colors solution to complex problems that surround us in order to make a impact or a difference.

Initial Inspirations  

The Chisomo (Grace) Idea   Invisible Ad Campaign   The Pink and Blue Project  

Gifts of Capital Campaign Donors   DIY Flooring Project   Lotto Lab – Visual Illusions  

RESEARCH  

  Local Art School: I observed the children’s process of critical thinking and visual color skills.

Everyone has a memory with color. “Every child is an artist. The problem is how to remain an artist once we grow up.” – Pablo Picasso

-  Every child’s thinking and visual skills differ because they all have different color associations. Color impacts a child and illustrates self expression.

-  The way they see, think and feel varied most from males to females. -  Books open creative thinking to create conversation in translating everyday

experience and memories into visual imagination. -  Storytelling is very organic and animated. Children give each other ideas when

storytelling while inspiring the other child to continue their idea in another way. They include analogies, memories, daily routines, experiences and family.  

RESEARCH  

HOW CAN COLOR IMPACT TO MAKE A DIFFERENCE – Case Study Color Therapy: “Impact of space and color in the physical environment on

preschool children’s cooperative behavior.”- Marilyn Read, Alan Sugawara and Jeanette Brandt

Studies examine features of the physical environment such as color, wall surfaces, lighting, acoustics, and vertical space and how they affect development of space. Visual perception motivate inherent learning from environments to gaining more knowledge. Differentiation in vertical space, wall color, and color combinations, investigated the impact of environment to the actual behavior.

EXAMPLES = INSPIRATIONAL INFLUENCES Using color, collaboration, design and the process to impact & transform.

EX: PUBLICOLOR  

Trained colorist using color to transform the learning environment to make a impact in the lives of its students and its community.

This has created safer environments by decreasing the anxiety of faculty and students. It has improved mental attitudes and increased student focus with higher test scores. Color has a huge effect on additive behavior. It is a visual language used to transform failing schools in bad communities of New York.

Color is used in collaboration to create confidence in changing homes, communities and the environment. Color is the changing future of our world.  

EX: SANTA MARTA FAVELA–Rio de Janerio  

A community-driven art intervention in Brazil’s most notorious slums, started in 2006 as a collaborative mural with the youth. It offered alternative lives away from violence and drugs but grew to become a larger project.

Haas & Hahn collaborated with the youth to provoke dreams and reformation in the community. The use of color and creativity is used to illustrate the beautiful things of life that has created a new vision for the future of the people in this community. It represents the new route to their lives.

Santa Marta is now the first poor neighborhood promoted to tourism as the home to some unique music and art work. They had nothing but everything has changed. It is much more than a coat of paint. The visual language illustrates the culture of this community which has now become their pride.  

EX: BANGLADESH SCHOOL BOATS  

NONPROFIT ORGANIZATION: Shidhulai Swanirvar Sangstha (2002) Bangladesh is one of the poorest countries of our world. Uneducated adults

and children neglected from education because of the distance of these schools are common. Due to the severe climate changes, most schools are under water due to flooding.

The creative response to the problems in northern Bangladesh, was to make schools buses and schools as boats to make education accessible to the community. Library boats float up and down the rivers and channels as a resource, encouraging education. These boats are also used to deliver thousands of solar-powered lights to the villagers  

MIND MAPS  

CHILDRENCOLOR

STORYTELLING

Psychology

Personality

Perception Theraphy

Trend

Memory

Behavior

Expression

Transform

EXPERIENCE

Learning

ImpactIncidental

Change

Appearance

Interaction

Helping

Experiment

Development

PersonalityPlay

Learning

ReplicateMature

Making

Helpless

Building

EmotionExpressions

Observe

Reenact

Imagination

Create

FeelingsFamily

Environment

Healing

Filter

Forms

Memories

EXPERIENCE - HOSPITAL  

Phoenix Childrens Hospital Using colors to change the experience.

Child’s visual perception use of color.  

Mercy Childrens Hospital Using colors for storytelling. Nature as the theme used as a visual

language.