DATA GATHERING INSTRUMENT

Questionnaires

- Definition- Basic types of questionnaires- Deciding which one to use
- Characteristics of a good questionnaire- Wording, Layout, tabulation- To-dos & No-nos!- Factors affecting validity and effectiveness

TYPES

Structured/QUANTITATIVE/Unstructured/QUALITATIVE/Subjects are not allowed to express their opinions or thoughts = It is a close-end questionnaire.

Scales to consider while using this type:

1- Nominal scale2- Ordinal scale3- Interval scale4- Ratio scale

Subjects are able to comment and express their attitude towards theissue/phenomenon = It is an open-end questionnaire.
It is a descriptive way of rendering the information. You state theaspects of the phenomenon.

COMBINATION

A GOOD QUESTIONNAIRE IS..

SIMPLEBALANCEDFOCUSEDRELEVENTNEUTRALOPTIONALEXHAUSTIVEINDIVIDUALATTRACTIVE

TODOS & NONOS

MAKE SURE TO YOU USE

Formal academic language

Indirect questions for sensitive topics

The right form for your type of research

An inviting introduction.

Well designed and well structured survey.

TODOS & NONOS

AVOID:

Leading and orienting => presumptions => false information

Negatives => confusion

Double barreled questions => inadequacy

Inadequate alternatives => false input

Lengthy questionnaire/ long sentences =>not attractive, tiring => baclage

Unfounded assumptions => false input

Prestige bias questions/ Sensitive subjects => embarrassment => false answer

Satisfied
Very satisfied
Neutral
.
.
.
etc

Which scale
is this??

FACTORS AFFECTING VALIDITY AND EFFECTIVENESS

Length of the questionnaire.

Complexity of the questions asked.

Extent to which the respondent believes that his responses are important.

Quality and design of the questionnaire.

Time available.

Questions??

Click to edit the title text format

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline Level