8/8/2019 Questionnaire of RM

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Mothers/ Housewives buying behaviour of health drinks

Navnirman Institute Of Management Page 1

Respected Sir/Madam,

We are the management student ofNavnirman Institute Of management(Kajal Sudani, Shweta Vadecha,

Juhi patel and Usha Sadhu) conducting a research on Mothers/ Housewives buying behaviour of health

drinks. We will be thankful if you could provide us with your valuable time to give honest reply.We

assures you that the information is used for academic purpose only and kept confidential.

Thank You

Questionnaire

Mothers/ Housewives buying behaviour of health drinks.

1. For whom do you buy health drinks? (Tick1 or more) Children Yourself Other family members Specify other____________________

2. For which purpose do you buy health drinks? (Tick1 or more) As a taste enhancer for milk For its nutritional values On the demand of others (children or other family members) Because others are buying Specify other____________________

3. Which various brands of health drinks are you aware of? (Tick1 or more) Bournvita Boost Complain Milo Horlicks Viva Amul Shakti

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4. How do you come to know about various brands of health drinks in the market?(Tick1 or more)

Advertisements Sales promotion by the companies Tele marketing Relatives Friends Doctor Specify other____________________

5. Where do you see the advertisement of the various health drinks? ( Tick1 or more) Television Magazines Outdoor hording Newsletters Newspapers Brochures Internet Radio Specify other____________________

6. Rank the following attributes you give priority while selectingthe health drink?(Please give rank from 1 to 7 according the priority)Attribute Ranks

Price

Nutritional values

Gifts

Packaging

Brand image

Advertisement

Brand ambassad or Stars

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7. Who influence your buying decision? (Tick mark any three)Children Health adviser

Media Teachers

Family members Friends

Specify other____________________

8. How frequently do you purchase health drinks? (Tick only 1) Once in a week Once in a fortnight Once in a month Once in two months Specify other____________________

9. How much quantity would you like to buy at a time? (Tick only 1) 200 gms 250 gms 500 gms 1 kg Specify other____________________

10.From where would you like to buy? (Tick only 1) Shopping malls (eg. Picnic, Subhiksha ) Super stores (eg. Dhiraj Sons ) General stores (eg.Shop near to your home) Super markets (eg. Big Bazar) Specify other____________________

11.Which different flavours the following brands would you liketo buy out of theavailable range?(Tick1 or more)

Bournvita________________________________ Horlicks_________________________________ Boost____________________________________

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Complain________________________________ Specify other_____________________________

12.Which packaging would you like to buy? (Tick only 1) Pet jars Glass bottles Shrink-sleeved packaging Refill packs Specify other____________________

13.How much would you like to spend monthly for health drinks? (Tick only 1) Rs. 50-100 Rs. 150-200 Rs. 100-150 Rs. 200-250 Specify other____________________

14.What would you love to get with your purchase? (Tick only 1) Any gift Free Extra quantity Discount Buy 1 get 1 free Scratch Coupon Specify other____________________

15.Do you buy the same brand every time? Yes NoIf Yes, do you suggest brand to others?

Yes NoIf No, why?

Just for a change

Because of price For better quality For trying new brand For new taste Because you are not satisfied With the brand

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Specify other____________________Personal Detail:

Name: __________________________________________________________________

Add: ___________________________________________________________________

____________________________________________________________________

Contact No.:__________________________

Age Group: (Tick mark below)

20-25 25-30 30-35 35-40 40-45 45-50 Above 50

Education:

10th pass 12th pass Undergraduate Graduate

Post-Graduate

Professional

Occupation:

Housewife Business Salaried Employee Practicing Profession Specify other ____________

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