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QUESTIONNAIRE

I am M.Kalippandi M.B.A student from K.L.N. College Of

Engineering Madurai studying in the final year. As for my project on Dealers Satisfaction

With Reference to Ramco Cements at Madurai Request your cooperation kindly fill it up the

Questionnaire a give Suggestions. The information supplied by you will be kept confidential and

Will be used only for academic purposes.

Youre sincerely

M. Kalippandi

1. Dealer Name :

Shop Name :

Age : below 25 26-45 above 45

Address :

Contact No. :

2. How many years are you doing this business?

a). Below 10 b) 11-15 c) 16-20 d). Above 20

3. How many cement brands in your shop?

a). 1 b) 2 c). 3 d) 4

Please Specify:

4. How many tones you sell in one month?

a). 10-50 b) 51-100 c). 101-150 d) 150 & Above


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5. Which is the fastest moving brand in your shop?

a) Ramco b) Sankar c) Birla Super d Ultratech e). any others

6. Which brand does your customer prefer?

a) Ramco b) Sankar c) Birla Super d) Ultratech e) any others

7. Which type of customer mostly come your shop?

a). Contractor b) Engineer c). Individual Customer d). All

8. Whether the expected quantity of Ramco Cement is supplied to you in time?

(a) Yes No

9. Are you getting the cement regularly from Ramco Cement?

a). Yes No

If yes how many tones in one month:

10. Has the company conducted any dealers promotion programmes?(Last one or two

Years)

a). yes. No

11. Rate the following brands based on quality

a. Ramco b. Sankar c. Birla super d. Ultratech


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12. Rate the following brands based on Price


13. Rate the following brands based on Demand


14. Which of the following media advertising are considered to be more effective?

(a) Print media Electronic media

(c Radio outdoor advertisement

15. Advertising wise which cement brand is best?


16. What type of problem do you face in the delivery & purchase of Ramco Cement?

a. Bad Packing. b. Lack of timing.

c. Insufficient delivery. d. No problem.

17. What are the factors that you expect from Ramco Cement?

(a) Promotional Schem Sales follow-up

(c) Service Credit Facility

18. Does the company replace their damaged product(Packaging)

Yes. No.

If yes how many days:

19. When a customer asks for a particular brand do you try selling other brands?

Yes No

If yes, then which are those brands? Why?


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20. Are you satisfied the dealer service provided by Ramco Cement?

a. Yes. b. No.

if No why?:

21. Are you satisfied with present dealership?

a. Yes. b. No.

22. Will you continue to deal with Ramco Cement ?

Yes No

23. What is overall rating you give to Ramco cements?

(a) Very Good Good

(c) Satisfactory Poor

24. Do you have any complaints about Ramco Cement?

(a) Yes No

If yes, specify the reason,

25. Do you have any suggestions to improve the quality of Ramco Cement?

(a) Yes No

If yes, specify,

Date:

Place: Signature

Documents

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