All pages

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FOR ALL PAGES

When Check that the page... Record any feedback… The perfect page...

Alignment to bis.gov.uk proposition

New/review £ ...has a clear audience

New/review £ ...has a clear purpose

New/review £ ...deals with a subject which is current ...can be relied upon by visitors to be relevant and accurate

New £ ...has been approved for release ...is cleared by press office or a senior policy official for publication

Review £ ...is receiving respectable traffic levels ...is found useful by visitors in numbers which match expectations

New/review £ ...is comprehensive ...leaves no obvious questions unanswered and raises no new ones

New/review £ ...has a current content owner ...is reviewed regularly (every 6-12 months) by its author/owner

Findability and usability

New/review £ ...can be found by searching ...shows in the top 5 results or as a featured result for relevant searches

New/review £ ...can be found if misspelt ...offers 'did you mean' search prompts for common misspellings

New/review £ ...can be found by browsing ...is located in the section where visitors are most likely to look for it

New/review £ …is promoted from other relevant pages …is offered as a suggested link from other, similar topics in the site

New/review £ ...has a clear 'short title' in the left nav …has a navigation label which can be instantly understood

New/review £ ...has a clear 'long title' ...conveys its purpose clearly to users and search engines via the title

New £ ...has a memorable URL ...has a URL which can be typed in or dictated, with no acronyms

Review £ ...has not changed its URL ...always retains the same URL as when it was first published

On deletion £ ...has copied to the National Archives ...is preserved for posterity as part of national public records

On deletion £ ...has not caused broken inward links ...contains links that all work, even when pages are moved or deleted

New/review £ ...uses popular keywords in the text ...uses the same words that visitors use when searching and scanning

Layout and template

New £ …is in the right template for its type …has a consistent look and feel with other pages of the same typeNew £ …has a suitable number of columns …uses a three-column layout unless it contains wide tables or images

Editorial style and impact

New/review £ ...is in plain English...can be understood without specialist language or prior knowledge

New/review £ ...defines abbreviations on first use

New/review £ ...uses an appropriate tone of voice ...uses a friendly tone consistent with content elsewhere on the site

New/review £ ...has a clear summary/first sentence ...makes its point and purpose clear in the first 30-50 words

New/review £ …is structured with headings and lists ...can be scanned quickly by the reader for meaning and structureNew/review £ ...uses images and media effectively ...is visually appealing and engaging

New/review £ ...uses formatting effectively ...breaks up content with italics, pull quotes and bold – but sparingly

New/review £ ...is concise, using short sentences

...helps the user complete a task (find X or do Y), or the organisation fulfil a goal, which is within scope of the site's overall audience and purpose

...can be read and understood quickly, with simple language and no redundant words or irrelevant detail

All pages

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New/review £ ...is not excessively long overall

New/review £ ...contains no misspelled words ...is spelt correctly in UK English to house styleNew/review £ …contains no grammatical errors …is grammatically correct UK English to house styleNew/review £ ...uses capitalisation appropriately ...avoids misleading the eye with unnecessary use of capital letters

New/review £ ...uses house date and numbers style ...contains dates and numbers in a format that is easy to read

Syndication, interaction and re-use

New/review £ …encourages re-use of data (if any) ...provides public datasets (if any) in a linked open format for re-use

New/review £ ...has appropriate syndication options ...can be subscribed to by email and/or RSS feeds if frequently updated

Review £ ...has correct minor/major change flag ...reliably alerts subscribers to significant updates but not minor edits

New/review £ ...has appropriate sharing options ...makes it easy for readers to bookmark and share the URL

New/review £ …provides appropriate social media tools …encourages interaction, feedback and engagement with the topic

New/review £ …includes well-chosen sidebar panels …presents useful/interesting content from other sources in the sidebar

Links and contextual information

New/review £ ...contains no broken links ...contains links that all work, even when pages are moved or deleted

New/review £ …uses titles of target pages as link text …contains links that describe what is being linked to (never 'click here!')

New/review £ …provides thorough inline links ...helps readers go to directly relevant content whenever it's mentioned

New/review £ ...provides well-chosen sidebar links ...helps readers see tangentially relevant content they may also like

New/review £ ...signposts content on gov supersites ...helps people find related content we publish to other gov sitesNew/review £ ...shows relevant contacts/ministers ...helps people understand who does what in our organisationNew/review £ ...links news, speeches, publications ...presents a recent history of pertinent official announcements

Files and downloads

New/review £ …provides clear links to any downloads …can be scanned quickly by the reader for any downloadable files

New/review £ …provides accessible PDFs (if any) …provides PDF files (if any) in a bookmarked, fully accessible form

New/review £ …contains no oversized files …provides files (if any) at small enough sizes for low bandwidth users

Metadata

New/review £ ...contains relevant keyword metadata

New/review £ ...has relevant IPSV subject term(s)

New/review £ …has meaningful description metadataNew/review £ …has a suitable review date, max 1 year ...is reviewed regularly (every 6-12 months) by its author/owner

Legal and technical

New/review £ ...has appropriate copyright clearances

New/review £ ...provides text alternatives for media ...does not discriminate against any visitor irrespective of ability

New/review £ ...passes Wave accessibility check ...conforms to AA level accessibility against WCAG 2.0

...can be read and understood quickly, with simple language and no redundant words or irrelevant detail

...conforms to the eGMS government metadata standard and can be indexed by the website software and other systems in multiple ways

...has written copyright clearances for all content from 3rd parties

All pages

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New/review £ ...passes W3C validation ...is written in valid XHTML1.0 and CSS 2.0

New £ ...is available in Welsh if applicable …does not discriminate and complies with the Welsh Language Scheme

FOR POLICY PAGES

When Check that the policy page... Record any feedback… The perfect policy page...New/review £ ...warrants an entry in the policy listing ...is a significant, discrete programme, initiative or area of work

New/review £ ...has appropriate syonymn titles ...can be found under all A-Z letters where users may be looking for it

New/review £ ...has appropriate 'theme' metadata ...can be found under all Themes where users may be looking for it

FOR PUBLICATIONS

When Check that the publication Record any feedback… The perfect publication…New £ ...has a unique reference number (URN) ...is catalogued in BIS systems and deposited in the British Library

New/review £ ...is an accessible, bookmarked PDF ...is tagged for screen readers and bookmarked for online navigation

New/review £ ...is appropriately branded & designed ...uses the corporate front cover, back page and boilerplate

New/review £ ...is optimised for downloading online ...is a small enough file size to download on slow bandwidths

FOR CONSULTATIONS

When Check that the consultation Record any feedback… The perfect consultation…New £ …is approved by Better Regulation …conforms to the consultation code of best practiceNew £ ...has correct opening and closing dates ...makes it clear when the period for submitting repiles starts and ends

New £ ...has full, accurate contact details ...provides multiple ways for people to respond in writing and online

New £ …has correct RDFa data …is marked up in RDFa for indexing on Directgov and elsewhere

New £ ...provides a meaningful abstract ...states clearly what the consultation is about and who it's for

New £ ...has all consultation files(s) attached…provides consultation documents that are easy to download and print

New £ ...has the impact assessment attached

Review £ ...has the response document attached …is updated with the government response when available

Media sizes

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Media type Dimensions

Images in regular slotsHomepage primary story 313 x 251 (check 310 x 310 and any height)Homepage secondary story 211 x 205 (check 210 x 210 and any height)Homepage tertiary story/feature 277 x 84 (check 275 x 85 and align left/ right combos)Minister – main 210 x 210Minister – small 175 x 175Consultation front cover 135 x 190Publication front cover 135 x 190Partner logo Any width x 45 (check a few partner logos)

Images in the body of pagesSummary box image 100px x 100pxThumbnail 100px x 100pxMedium 250px wide x (height determined by aspect ratio)Large (full width) 450px wide x (height determined by aspect ratio)

Images in sidebar panelsThumnbail 75 x Any heightFull width 225 x Any height

Embeddable mediaYoutube video Use Rich text editor controlScribd publication Use Rich text editor controlFlickr set/library Use Rich text editor controlEtc.

Media sizes

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File size & format Alignment

Web optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/pngWeb optimised jpg/gif/png

Web optimised jpg/gif/png Aligned leftWeb optimised jpg/gif/png Aligned rightWeb optimised jpg/gif/png Aligned rightWeb optimised jpg/gif/png No aligment

Web optimised jpg/gif/png Aligned rightWeb optimised jpg/gif/png No aligment

Max 15MB?