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8/2/2019 Quality and Productivity-final
http://slidepdf.com/reader/full/quality-and-productivity-final 1/21
QUALITY AND PRODUCTIVITY
FOR
GLOBAL COMPETITIVNESS
8/2/2019 Quality and Productivity-final
http://slidepdf.com/reader/full/quality-and-productivity-final 2/21
GLOBAL COMPETITIVENESS
• Competitiveness is a comparative concept of the ability
and performance of a firm, sub-sector or country to sell
and supply goods and/or services in a given market
• Competitiveness at the global level is termed as GLOBAL
COMPETITIVENSS.
•Global competitiveness is an important determinant forthe well-being of states in an international trade
environment.
8/2/2019 Quality and Productivity-final
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THE QUALITY PRODUCTIVITY
RELATIONSHIP
Improve
Quality
Less Re-work
MoreProductivity
8/2/2019 Quality and Productivity-final
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Quality for Global competitive
Advantage
Improve quality
Decrease
costs
Improve
productivity
Decrease
prices
Increase
market
Global
competitiveness
8/2/2019 Quality and Productivity-final
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What is Quality?
Performance - Efficiency with which a product achieves its intended purpose
Features - Attributes that supplement the product’s basic performance
Reliability – Perform consistently over the product’s useful life.
Conformance - Adherence to quantifiable specifications
Durability - Tolerate stress or trauma without Failing
Serviceability - A product is serviceable if it can be repaired easily and
cheaply
Aesthetics – Subjective characteristics such as taste, feel, sound, look.
8/2/2019 Quality and Productivity-final
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Contd..
• Tangibles – Physical appearance of the facility, equipment, personnel
and functional equipment
• Service Reliability - The ability of the service provider to perform the
promised service
• Responsiveness - The willingness of the provider to be helpful and
prompt in providing service
• Assurance - The knowledge and courtesy of the employees and their
ability to inspire trust and confidence
• Empathy – Caring Individualized attention from the service company
8/2/2019 Quality and Productivity-final
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Differing Functional Perspectives on
Quality
• Engineering - Operations Research, Product
Design Engineering, Concurrent Engineering,
modeling techniques
•Supply Chain
• Operations
• Strategic Management
•
Marketing• Financial
• Human resource
8/2/2019 Quality and Productivity-final
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Quality and Global Competitiveness
• In a modern global marketplace, quality is the key to competitiveness
• The costs of poor quality include the following
• Waste
• Rejects
• Retesting
• Rework
• customer returns
• inspection,
• Recalls
• Excessive overtime
• Pricing errors
• Billing errors,
• Excessive turnover
• Premium freight costs
• Development cost of the failed product
• Field service costs,
• Handling complaints
• Expediting
• System costs planning
delays
• Late paperwork
• Lack of follow-up
• Excess inventory
• Unused capacity
8/2/2019 Quality and Productivity-final
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Benefits of maintaining Quality
• Quality has important benefits for trade, productivity, and technological progress
• The most common economic benefits of adopting Quality includes increased
productive and innovative efficiency.
• Quality leads to economies of scale and allow suppliers to achieve lower costs
per unit by producing large homogeneous batches of products.
• Quality allows firms to forge the types of long-term relationships that maximize
knowledge transfer with global buyers and lead to sustainable development
• Quality facilitates STANDARDIZATION.
8/2/2019 Quality and Productivity-final
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CONTRIBUTION BY GOVERNMENT IN ACHIEVING GLOBAL
COMPETITIVENESS
(NATIONAL QUALITY INFRASTRUCTURE)
Testing laboratories and inspection bodies
Certification bodies
Calibration laboratories
National standards bodies
National accreditation bodies
National metrology institute
8/2/2019 Quality and Productivity-final
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Productivity
• Productivity is a measure of the efficiency of production.
• Productivity is a ratio of production output to what is required to produce it (inputs). The
measure of productivity is defined as a total output per one unit of a total input.
• At the national level, productivity growth raises living standards because more real income
improves people's ability to purchase goods and services, enjoy leisure, improve housing
and education and contribute to social and environmental programs.
• Productivity growth is important to the firm because it means that the firm can meet its
obligations to customers, suppliers, workers, shareholders, and governments (taxes and
regulation), and still remain competitive or even improve its competitiveness in the global
market place
8/2/2019 Quality and Productivity-final
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Types of Productivity
• Capital Productivity - It is the way in which capital (long-term assets like machines/buildings) are put to
use for a certain level of labour and technical knowledge to make goods and services.
• Labour Productivity - The OECD defines it as "the ratio of a volume measure of output to a volume
measure of input“
•
Volume measures of output are normally gross domestic product (GDP) or gross value added (GVA),
expressed at constant prices i.e. adjusted for inflation
– The three most commonly used measures of input are:
• hours worked;
•
workforce jobs; and
• number of people in employment.
• Multi-factor Productivity(total-factor) - The ratio of the real value of output to the combined input of
labor and capital.
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Importance of productivity
AT FIRM/INDUSTRY LEVEL :
The benefits of productivity growth can be distributed in a number of different ways:
To the workforce through better wages and conditions;
To shareholders and superannuation funds through increased profits and dividend
distributions;
To customers through lower prices;
To the environment through more stringent environmental protection; and
To governments through increases in tax payments (which can be used to fund social
and environmental programs)
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Contd..
At National Level• Productivity growth raises living standards
because more real income improves people's
ability to purchase goods and services
• Improve housing and education and contribute to
social and environmental programs.
• Enhances country's ability to finance education,
public health, environment and the arts
• Improvements in Nation’s balance of payments.
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Factors affecting productivity
External Factors
• Government polices
•Political, social and economic conditions
• The business climate
• Availability of finance,
• Power, water, transport, communications and raw
materials
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Contd..
• INTERNAL FACTORS
• Hard Factors
– Service or Product
– Plant and Equipment
– Technology
– Materials and Energy
• Soft Factors
– People
– Organization and Systems
– Work Methods
– Management
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Methods of improving Productivity
By increasingoutputs to with
same inputs
By decreasing
inputs but
maintaining same
output
By increasing
outputs &
decreasing inputs
to change ratio
favorably.
8/2/2019 Quality and Productivity-final
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Barriers to productivity in INDIA
• Family-controlled industry leading to earning easy money.
• Some Segments have monopolistic market, some are
competitive one.• Erratic inflow of orders.
• Lack of productivity/quality culture.
• Shortage of funds & codification are at low level.
• Automation is not encouraged.
8/2/2019 Quality and Productivity-final
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Contd..
• Low priority of marketing & commercial activities, poor after
service.
• Complicated govt. policy, rules & regulations.
• Energy shortage.
• Poor working conditions (light, ventilations, safety,
housekeeping).
• Non availability of some basic material & components (to be
imported), unreliable suppliers.
8/2/2019 Quality and Productivity-final
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Suggestions for Productivity
Enhancement in INDIA
• Government support for productivity through propagating Productivity
Consciousness in society.
• Initiating long term policies for productivity growth
• Government can improve tax policy, develop better labour legislation,
• Provide better access to natural resources, improve social infrastructure,
price policy – but individual org cannot.
• Productivity improvement cells in all industrial units and govt. ministries.
• Productivity awards for the public & industrial sector.
8/2/2019 Quality and Productivity-final
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• Varundeep
• Prateek Madaan